Category Archives: Projects

Preview of the W. Duke, Sons & Co. Digital Collection

T206_Piedmont_cards
When I almost found the T206 Honus Wagner

It was September 6, 2011 (thanks Exif metadata!) and I thought I had found one–a T206 Honus Wagner card, the “Holy Grail” of baseball cards.  I was in the bowels of the Rubenstein Library stacks skimming through several boxes of a large collection of trading cards that form part of the W. Duke, Sons & Co. adverting materials collection when I noticed a small envelope labeled “Piedmont.”  For some reason, I remembered that the Honus Wagner card was issued as part of a larger set of cards advertising the Piedmont brand of cigarettes in 1909.  Yeah, I got pretty excited.

I carefully opened the envelope, removed a small stack of cards, and laid them out side by side, but, sadly, there was no Honus Wagner to be found.  A bit deflated, I took a quick snapshot of some of the cards with my phone, put them back in the envelope, and went about my day.  A few days later, I noticed the photo again in my camera roll and, after a bit of research, confirmed that these cards were indeed part of the same T206 set as the famed Honus Wagner card but not nearly as rare.

Fast forward three years and we’re now in the midst of a project to digitize, describe, and publish almost the entirety of the W. Duke, Sons & Co. collection including the handful of T206 series cards I found.  The scanning is complete (thanks DPC!) and we’re now in the process of developing guidelines for describing the digitized cards.  Over the last few days, I’ve learned quite a bit about the history of cigarette cards, the Duke family’s role in producing them, and the various resources available for identifying them.

T206 Harry Lumley
1909 Series T206 Harry Lumley card (front), from the W. Duke, Sons & Co. collection in the Rubenstein Library
T206 Harry Lumley card (back)
1909 Series T206 Harry Lumley card (back)

 

 

Brief History of Cigarette Cards

A Bad Decision by the Umpire
“A Bad Decision by the Umpire,” from series N86 Scenes of Perilous Occupations, W. Duke, Sons & Co. collection, Rubenstein Library.
  • Beginning in the 1870s, cigarette manufacturers like Allen and Ginter and Goodwin & Co. began the practice of inserting a trade card into cigarette packages as a stiffener. These cards were usually issued in sets of between 25 and 100 to encourage repeat purchases and to promote brand loyalty.
  • In the late 1880s, the W. Duke, Sons, & Co. (founded by Washington Duke in 1881), began inserting cards into Duke brand cigarette packages.  The earliest Duke-issued cards covered a wide array of subject matter with series titled Actors and Actresses, Fishers and Fish, Jokes, Ocean and River Steamers, and even Scenes of Perilous Occupations.
  • In 1890, the W. Duke & Sons Co., headed by James B. Duke (founder of Duke University), merged with several other cigarette manufacturers to form the American Tobacco Company.
  • In 1909, the American Tobacco Company (ATC) first began inserting baseball cards into their cigarettes packages with the introduction of the now famous T206 “White Border” set, which included a Honus Wagner card that, in 2007, sold for a record $2.8 million.
The American Card Catalog
Title page from library’s copy of The American Card Catalog by Jefferson R. Burdick.

Identifying Cigarette Cards

  • The T206 designation assigned to the ATC’s “white border” set was not assigned by the company itself, but by Jefferson R. Burdick in his 1953 publication The American Card Catalog (ACC), the first comprehensive catalog of trade cards ever published.
  • In the ACC, Burdick devised a numbering scheme for tobacco cards based on manufacturer and time period, with the two primary designations being the N-series (19th century tobacco cards) and the T-series (20th century tobacco cards).  Burdick’s numbering scheme is still used by collectors today.
  • Burdick was also a prolific card collector and his personal collection of roughly 300,000 trade cards now resides at the Metropolitan Museum of Art in New York.

 

Preview of the W. Duke, Sons & Co. Digital Collection [coming soon]

Dressed Beef (Series N81 Jokes)
“Dressed Beef” from Series N81 Jokes, W. Duke, Sons & Co. collection, Rubenstein Library
  •  When published, the W. Duke, Sons & Co. digital collection will feature approximately 2000 individual cigarette cards from the late 19th and early 20th centuries as well as two large scrapbooks that contain several hundred additional cards.
  • The collection will also include images of other tobacco advertising ephemera such as pins, buttons, tobacco tags, and even examples of early cigarette packs.
  • Researchers will be able to search and browse the digitized cards and ephemera by manufacturer, cigarette brand, and the subjects they depict.
  • In the meantime, researchers are welcome to visit the Rubenstein Library in person to view the originals in our reading room.

 

 

 

A Digital Exhibits Epic Saga: Game of Stones

A screen from the Queering Duke History exhibit kiosk, just one of the ways DigEx supports library exhibits.

Just under a year ago Duke University Libraries formed the Digital Exhibits Working Group (DigEx) to provide vision, consulting expertise, and hands-on support to the wide array of projects and initiatives related to gallery exhibits, web exhibits, data visualizations, digital collections, and digital signage.  Membership in the group is as cross-departmental as the projects they support. With representatives from Data and Visualization, Digital Projects and Production Services, Digital Scholarship Services, Communications, Exhibits, Core Services and the Rubenstein Library, every meeting is a vibrant mix of people, ideas and agenda items.

The group has taken on a number of ambitious projects; one of which is to identify and understand digital exhibits publishing platforms in the library (we are talking about screens here).   Since April, a sub-committee – or “super committee” as we like to call ourselves – of DigEx members have been meeting to curate a digital exhibit for the Link Media Wall.  DigEx members have anecdotal evidence that our colleagues want to program content for the wall, but have not been able to successfully do so in the past.  DigEx super committee to the rescue!

The Link super committee started meeting in April, and at first we thought our goals were simple and clear.  In curating an exhibit for the link wall we wanted to create a process and template for other colleagues to follow.  We quickly chose an exhibit topic: the construction of West Campus in 1927-1932 told through the University Archive’s construction photography digital collection and Flickr feed.  The topic is both relevant given all the West campus construction happening currently, and would allow us to tell a visually compelling story with both digitized historic photographs and opportunities for visualizations (maps, timelines, etc).

Test stone wall created by University to select the stones for our Gothic campus.
Test stone wall created by University to select the stones for our Gothic campus (1925).

Our first challenge arose with the idea of templating.  Talking through ideas and our own experiences, we realized that creating a design template would hinder creative efforts and could potentially lead to an unattractive visual experience for our patrons.  Think Microsoft PowerPoint templates; do you really want to see something like that spread across 18 digital panels? So even though we had hoped that our exhibit could scale to other curators, we let go of the idea of a template.

 

We had logistical challenges too.  How do we design for such a large display like the media wall?  How do you create an exhibit that is eye catching enough to catch attention, simple enough for someone to understand as they are walking by yet moves through content slowly enough that someone could stop and really study the images?  How do we account for the lines between each separate display and avoid breaking up text or images?  How do we effectively layout our content on our 13-15” laptops when the final project is going to be 9 FEET long?!!  You can imagine that our process became de-railed at times.

Stone was carried from the quarry in Hillsborough to campus by way of a special railroad track.

But we didn’t earn the name super committee for nothing.  The Link media wall coordinator met with us early on to help solve some of our challenges. Meeting with him and bringing in our DigEx developer representative really jumpstarted the content creation process.  Using a scaled down grid version of the media wall, we started creating simple story boards in Powerpoint.  We worked together to pick a consistent layout each team member would follow, and then we divided the work of finding images, and creating visualizations.  Our layout includes the exhibit title, a map and a caption on every screen to ground the viewer in what they are seeing no matter where they come into the slideshow. We also came up with guidelines as to how quickly the images would change.

 

media_wall_grid.draft2-grid
Mockup of DigEx Link Media Wall exhibit showing gridlines representing delineations between each display.

At this point, we have handed our storyboards to our digital projects developer and he is creating the final exhibit using HTML and web socket technology to make it interactive (see design mockup above). We are also finishing up an intro slide for the exhibit.   Once the exhibit is finished, we will review our process and put together guidelines for other colleagues in DUL to follow.  In this way we hope to meet our goal of making visual technology in the library more available to our innovative staff and exhibits program.   We hope to premiere the digital exhibit on the Link Wall before the end of the calendar year.  Stay Tuned!!

Special shout out to the Link Media Wall Exhibit Super Committee within the Digital Experiences Working Group (DigEx):  Angela Zoss, Data Visualization Coordinator, Meg Brown, The E. Rhodes and Leona B. Carpenter Foundation Exhibits Coordinator, Michael Daul, Digital Projects Developer, Molly Bragg, Digital Collections Program Manager and Valerie Gillispie, University Archivist.

 

Digital Tools for Civil Rights History

The One Person, One Vote Project is trying to do history a different way. Fifty years ago, young activists in the Student Nonviolent Coordinating Committee broke open the segregationist south with the help of local leaders. Despite rerouting the trajectories of history, historical actors rarely get to have a say in how their stories are told. Duke and the SNCC Legacy Project are changing that. The documentary website we’re building (One Person, One Vote: The Legacy of SNCC and the Struggle for Voting Right) puts SNCC veterans at the center of narrating their history.

SNCC field secretary and Editorial Board member Charlie Cobb.
SNCC field secretary and Editorial Board member Charlie Cobb. Courtesy of www.crmvet.org.

So how does that make the story we tell different? First and foremost, civil rights becomes about grassroots organizing and the hundreds of local individuals who built the movement from the bottom up. Our SNCC partners want to tell a story driven by the whys and hows of history. How did their experiences organizing in southwest Mississippi shape SNCC strategies in southwest Georgia and the Mississippi Delta? Why did SNCC turn to parallel politics in organizing the Mississippi Freedom Democratic Party? How did ideas drive the decisions they made and the actions they took?

For the One Person, One Vote site, we’ve been searching for tools that can help us tell this story of ideas, one focused on why SNCC turned to grassroots mobilization and how they organized. In a world where new tools for data visualization, mapping, and digital humanities appear each month, we’ve had plenty of possibilities to choose from. The tools we’ve gravitated towards have some common traits; they all let us tell multi-layered narratives and bring them to life with video clips, photographs, documents, and music. Here are a couple we’ve found:

This StoryMap traces how the idea of Manifest Destiny progressed through the years and across the geography of the United States.
This StoryMap traces how the idea of Manifest Destiny progressed through the years and across the geography of the U.S.

StoryMap: Knightlab’s StoryMap tool is great for telling stories. But better yet, StoryMap lets us illustrate how stories unfold over time and space. Each slide in a StoryMap is grounded with a date and a place. Within the slides, creators can embed videos and images and explain the significance of a particular place with text. Unlike other mapping tools, StoryMaps progress linearly; one slide follows another in a sequence, and viewers click through a particular path. In terms of SNCC, StoryMaps give us the opportunity to trace how SNCC formed out of the Greensboro sit-ins, adopted a strategy of jail-no-bail in Rock Hill, SC, picked up the Freedom Rides down to Jackson, Mississippi, and then started organizing its first voter registration campaign in McComb, Mississippi.

Timeline.JS: We wanted timelines in the One Person, One Vote site to trace significant events in SNCC’s history but also to illustrate how SNCC’s experiences on the ground transformed their thinking, organizing, and acting. Timeline.JS, another Knightlab tool, provides the flexibility to tell overlapping stories in clean, understandable manner. Markers in Timeline.JS let us embed videos, maps, and photos, cite where they come from, and explain their significance. Different tracks on the timeline  give us the option of categorizing events into geographic regions, modes of organizing, or evolving ideas.

The history of Duke University as displayed by Timeline.JS.
The history of Duke University as displayed by Timeline.JS.

DH Press: Many of the mapping tools we checked out relied on number-heavy data sets, for example those comparing how many robberies took place on the corners of different city blocks. Data sets for One Person, One Vote come mostly in the form of people, places, and stories. We needed a tool that let us bring together events and relevant multimedia material and primary sources and represent them on a map. After checking out a variety of mapping tools, we found that DH Press served many of our needs.

DH Press project representing buildings and uses in Durham's Hayti neighborhood.
DH Press project representing buildings and uses in Durham’s Hayti neighborhood.

Coming out of the University of North Carolina – Chapel Hill’s Digital Innovation Lab, DH Press is a WordPress plugin designed specifically with digital humanities projects in mind. While numerous tools can plot events on a map, DH Press markers provide depth. We can embed the video of an oral history interview and have a transcript running simultaneously as it plays. A marker might include a detailed story about an event, and chronicle all of the people who were there. Additionally, we can customize the map legends to generate different spatial representations of our data.

Example of a marker in DH Press. Markers can be customized to include a range of information about a particular place or event.
Example of a marker in DH Press. Markers can be customized to include a range of information about a particular place or event.

 

These are some of the digital tools we’ve found that let us tell civil rights history through stories and ideas. And the search continues on.

Bodies of Knowledge: Seeking Design Contractors for Innovative Anatomical Digital Collection

The History of Medicine Collections, part of the Rubenstein Rare Book & Manuscript Library at Duke University, would like to create a digital collection of our ten anatomical fugitive sheets.

flap
An Anatomical Fugitive Sheet complete with flap.

Anatomical fugitive sheets are single sheets, very similar to items such as broadsides [early printed advertisements] that date from the sixteenth and seventeenth centuries and are incredibly rare and fragile. Eight of the ten sheets in our collections have overlays or moveable parts adding to the complexity of creating an online presence that allows a user to open or lift the flap digitally.

The primary deliverable for the design contractor of this project will be an online surrogate of the fugitive sheets and any accompanying plugins. Skills needed include JavaScript and CSS.

We’re looking for a talented design team to help us connect the past to the present. See the prospectus for candidate contractors linked below.

Bodies of Knowledge: a prospectus for design contractors to create an innovative anatomical digital collection. 

Tweets and Metadata Unite!: Meet the Twitter Card

Twitter Cards
Source: https://dev.twitter.com/cards

Everyone knows that Twitter limits each post to 140 characters. Early criticism has since cooled and most people agree it’s a helpful constraint, circumvented through clever (some might say better) writing, hyperlinks, and URL-shorteners.  But as a reader of tweets, how do you know what lies at the other end of a shortened link? What entices you to click? The tweet author can rarely spare the characters to attribute the source site or provide a snippet of content, and can’t be expected to attach a representative image or screenshot.

Our webpages are much more than just mystery destinations for shortened URLs. Twitter agrees: its developers want help understanding what the share-worthy content from a webpage actually is in order to present it in a compelling way alongside the 140 characters or less.  Enter two library hallmarks: vocabularies and metadata.

This week, we added Twitter Card metadata in the <head> of all of our digital collections pages and in our library blogs. This data instantly made all tweets and retweets linking to our pages far more interesting. Check it out!

For the blogs, tweets now display the featured image, post title, opening snippet, site attribution, and a link to the original post. Links to items from digital collections now show the image itself (along with some item info), while links to collections, categories, or search results now display a grid of four images with a description underneath. See these examples:

 

A gallery tweet, linking to the homepage for the William Gedney Photographs collection.
A gallery tweet, linking to the homepage for the William Gedney Photographs collection.
Summary Card With Large Image: tweet linking to a post in The Devil's Tale blog.
Summary Card With Large Image: Tweet linking to a post in The Devil’s Tale blog.
Summary Card With Large Image: tweet linking to a digital collections image.
Summary Card With Large Image: tweet linking to a digital collections image.

 

Why This Matters

In 2013-14, social media platforms accounted for 10.1% of traffic to our blogs (~28,000 visits in 2013-14, 11,300 via Twitter), and 4.3% of visits to our digital collections (~17,000 visits, 1,000 via Twitter). That seems low, but perhaps it’s because of the mystery link phenomenon. These new media-rich tweets have the potential to increase our traffic through these channels by being more interesting to look at and more compelling to click.  We’re looking forward to finding out whether they do.

And regardless of driving clicks, there are two other benefits of Twitter Cards that we really care about in the library: context and attribution. We love it when our collections and blog posts are shared on Twitter. These tweets now automatically give some additional information and helpfully cite the source.

How to Get Your Own Twitter Cards

The Manual Way

If you’re manually adding tags like we’ve done in our Digital Collections templates, you can “View Source” on any of our pages to see what <meta> tags make the magic happen. Moz also has some useful code snippets to copy, with links to validator tools so you can make sure you’re doing it correctly.

Gallery Page
Twitter Card metadata for a Gallery Page (Broadsides & Ephemera Collection)

WordPress

Since our blogs run on WordPress, we were able to use the excellent WordPress SEO plugin by Yoast. It’s helpful for a lot of things related to search engine optimization, and it makes this social media optimization easy, too.

Adding Twitter Card metadata with the WordPress SEO plugin.
Adding Twitter Card metadata with the WordPress SEO plugin.

Once your tags are in place, you just need to validate an example from your domain using the Twitter Card Validator before Twitter will turn on the media-rich tweets. It doesn’t take long at all: ours began appearing within a couple hours. The cards apply retroactively to previous tweets, too.

Related Work

Our addition of Twitter Card data follows similar work we have done using semantic markup in our Digital Collections site using the Open Graph and Schema.org vocabularies. Open Graph is a standard developed by Facebook. Similar to Twitter Card metadata, OG tags inform Facebook what content to highlight from a linked webpage. Schema.org is a vocabulary for describing the contents of web pages in a way that is helpful for retrieval and representation in Google and other search engines.

All of these tools use RDFa syntax, a key cornerstone of Linked Data on the web that supports the description of resources using whichever vocabularies you choose. Google, Twitter, Facebook, and other major players in our information ecosystem are now actively using this data, providing clear incentive for web authors to provide it. We should keep striving to play along.

Focus: it’s about vision and teamwork

image of crossed eyes from an old advertisementSo much work to do, so little time. But what keeps us focused as we work to make a wealth of resources available via the web? It often comes down to a willingness to collaborate and a commitment to a common vision.

Staying focused through vision and values

When Duke University Libraries embarked on our 2012-2013 website redesign, we created a vision and values statement that became a guidepost during our decision making. It worked so well for that single project, that we later decided to apply it to current and future web projects. You can read the full statement on our website, but here are just a few of the key ideas:

  • Put users first.
  • Verify data and information, perpetually remove outdated or inaccurate data and content, & present relevant content at the point of need.
  • Strengthen our role as essential partners in research, teaching, and scholarly communication: be a center of intellectual life at Duke.
  • Maintain flexibility in the site to foster experimentation, risk-taking, and future innovation.

As we decide which projects to undertake, what our priorities should be, and how we should implement these projects, we often consider what aligns well with our vision and values. And when something doesn’t fit well, it’s often time to reconsider.

Team work, supporting and balancing one another

Vision counts, but having people who collaborate well is what really enables us to maintain focus and to take a coherent approach to our work.

A number of cross-departmental teams within Duke University Libraries consider which web-based projects we should undertake, who should implement them, when, and how. By ensuring that multiple voices are at the table, each bringing different expertise, we make use of the collective wisdom from within our staff.

WebX

The Web Experience Team (WebX) is responsible for the overall visual consistency and functional integrity of our web interfaces. It not only provides vision for our website, but actively leads or contributes to the implementation of numerous projects. Sample projects include:

  • The introduction of a new eBook service called Overdrive
  • The development of a new, Bento-style, version of our search portal to be released in August
  • Testing the usability of our web interfaces with patrons leading to changes such as the introduction of a selectable default search tab

Members of WebX are Aaron Welborn, Emily Daly, Heidi Madden, Jacquie Samples, Kate Collins, Michael Peper, Sean Aery, and Thomas Crichlow.

ACDC

While we love to see the research community using our collections within our reading rooms, we understand the value in making these collections available online. The Advisory Committee for Digital Collections (ACDC) decides which collections of rare material will be published online. Members of ACDC are Andy Armacost, David Pavelich, Jeff Kosokoff, Kat Stefko, Liz Milewicz, Molly Bragg, Naomi Nelson, Valerie Gillispie, and Will Sexton.

DCIT

The Digital Collections Implementation Team (DCIT) both guides and undertakes much of the work needed to digitize and publish our unique online collections. Popular collections DCIT has published include:
Man and woman standing next to each other as they each encircle one eye with their thumb and forefinger

Members of DCIT are Erin Hammeke, Mike Adamo, Molly Bragg, Noah Huffman, Sean Aery, and Will Sexton.

These groups have their individual responsibilities, but they also work well together. The teamwork extends beyond these groups as each relies on individuals and departments throughout Duke Libraries and beyond to ensure the success of our projects.

Most importantly, it helps that we like to work together, we value each other’s viewpoints, and we remain connected to a common vision.