Tag Archives: adviews

‘Tis the Season for New Beginnings

New Additions

Brief summaries of articles pulled from a future digitized issue published by The Chronicle, as part of the 1990s Duke Chronicle Digitization Project

The time has come for the temperature to drop, decadent smells to waft through the air, and eyes become tired and bloodshot. Yep, it’s exam week here at Duke! As students fill up every room, desk and floor within the libraries, the Digital Collections team is working diligently to process important projects.

One such project is the 1990s decade of The Duke Chronicle. By next week, we can look forward to the year 1991 being completely scanned. Although there are many steps involved before we can make this collection available to the public, it is nice to know that this momentous year is on its way to being accessible for all. While scanning several issues today, I noticed the last issue for the fall semester of 1991. It was the Exam Break Issue, and I was interested in the type of reading content published 26 years ago. What were the students of Duke browsing through before they scurried back home on December 16, 1991, you may ask…

  • There were several stories about students’ worst nightmares coming true, including one Physical Therapy graduate student who lost her research to a Greyhound bus, and an undergraduate dumpster diving to find an accidentally thrown away notebook, which encompassed his final paper.
  • A junior lamented whether it was worth it to drive 12 hours to his home in Florida, or take a plane after a previous debacle in the air; he drove home with no regrets.
  • In a satirical column, advice was given on how to survive exams. Two excellent gems suggested using an air horn instead of screaming and staking out a study carrel, in order to sell it to the highest bidder.

This is merely a sprinkling of hilarious yet simultaneously horrifying anecdotes from that time-period.

Updates to Existing Collections

Digital collections, originally located on the old Digital Collections website, now have new pages on the Repository website with a direct link to the content on the old website.

In addition to The Chronicle, Emma Goldman Papers, and other new projects, there is a continued push to make already digitized collections accessible on the Repository platform. Collections like Behind the Veil, Duke Papyrus Archive, and AdViews were originally placed on our old Digital Collections platform. However, the need to provide access is just as relevant today as when they were originally digitized.

As amazing as our current collections in the Repository are, we have some treasures from the past that must be brought forward. Accordingly, many of these older digital collections now possess new records in the Repository! As of now, the new Repository pages will not have the collections’ content, but they will provide a link to enable direct access.

New Page:


Old Page:

The new pages will facilitate exposure to new researchers, while permitting previous researchers to use the same features previously allowed on the old platform. There are brief descriptions, direct links to the collections, and access to any applicable finding aids on the Repository landing pages.

Now that the semester has wound down to a semi-quiet lull of fattening foods, awkward but friendly functions, and mental recuperation, I urge everyone to take a moment to not just look at what was done, but all the good work you are planning to do.

Based on what I’ve observed so far, I’m looking forward to the new projects that Digital Collections will be bringing to the table for the Duke community next year.




Kueber, G. (1991). Beginning of exams signals end of a Monday, Monday era. The Duke Chronicle, p. 26.

Robbins, M. (1991). Driving or crying: is air travel during the holidays worth it? The Duke Chronicle, p. 13.

The Duke Chronicle. (1991). The Ultimate Academic Nightmares – and you thought you were going to have a bad week! pp. 4-5.

Digital Dogs

In a recent feature on their blog, our colleagues at NCSU Libraries posted some photographs of dogs from their collections. Being a person generally interested in dogs and old photographs, I became curious where dogs show up in Duke’s Digital Collections. Using very unsophisticated methods, I searched digital collections for “dogs” and thought I’d share what I found.

Of the 60 or so collections in Digital Collections 19 contain references to dogs. The table below lists the collections in which dogs or references to dogs appear most frequently.

Digital Collection Number of Items Referring to Dogs
Outdoor Advertising Association of America (OAAA) Archives, 1885-1990s 91
Historic American Sheet Music 40
William Gedney Photographs and Writings 39
R.C. Maxwell Company Outdoor Advertising 27
OAAA Slide Library 24
Sidney D. Gamble Photographs 12
Emergence of Advertising in America 11
Hugh Mangum Photographs 10
Musée des Horreurs 9
AdViews 7
Ad*Access 5
John Paver Papers 5
Documentary Photographs of Early Soviet Russia 4
Broadsides & Ephemera 3
American Song Sheets 3
Michael Francis Blake Photographs 2
Italian Posters 2
Paul Kwilecki Photographs 2
Medicine and Madison Avenue 1

As you might guess, not all the results for my search were actually photographs of dogs. Many from the advertising collections were either advertisements for dog food or hot dogs. There were quite a few ads and other materials where the word “dog” was used idiomatically. The most surprising finding to me was number of songs that are about or reference dogs. These include, “Old Dog Tray” and “The Whistler and His Dog” from Historic American Sheet Music, as well as “A Song for Dogs” and “Bull Dog an’ de Baby” from American Song Sheets.

Here’s a sampling of some photographs of dogs from Digital Collections, and a few cats as well.


Hugh Mangum Photographs

Sidney D. Gamble Photographs

William Gedney Photographs and Writings

Documentary Photographs of Early Soviet Russia

R.C. Maxwell Company Outdoor Advertising

OAAA Archives

Michael Francis Blake Photographs

Exams? Graduation? Already?

Yes, it is here; exams and graduation. It can be a time of stress, a time to recognize your hard work, even a time of celebration. But first, take a moment for diversion.

On Exams

Feeling stressed?
Learn how to deal with stressful exams through vintage advertising such as this ad for Lifebuoy soap: Whew! This Exam Is A Tough One! At least you won’t lose any dates if you follow their directions.

Ad for Lifebuoy soap

Tough questions?cover of teacher exam
Could you pass this 1892 teacher’s examination found in our Broadsides collection? Answers to the math questions have already been filled in. But alas, they didn’t show their work. Shouldn’t that lead to partial credit?

Who had an exam?
We even hear from Thomas Long about “Jesus’ Final Exam.” Can’t anyone get a break from exams? Long’s sermon begins at 32 minutes into the audio recording of this 1986 worship service from the Duke Chapel recordings collection.


Once you’ve passed all of your exams, thoughts turn to time-honored traditions of graduation.

52 years ago at Duke
four-page issue of The Duke Chronicle notes what the Duke community could expect during the four days of commencement activities in June, 1962. But when you still have exams and papers due, graduation can still seem so far away.

Cover of Duke Chronicle 1962 commencement issue

Drama at commencement?
This commencement program from June, 1905 for the Memminger High and Normal School Academy of Music highlights not only a valedictory speech, but also the presentation of two essays, five musical performances, and two dramatic plays. Now, what drama would exemplify your academic experience?


Once you work is done, whether you are graduating or simply completing another year of rigorous study at Duke, it’s time to unwind.

Taking to the streets
This photo from the William Gedney collection shows people celebrating in the streets of Benares, India. Gedney had just told them that you would ace your exams this year and so they started partying. Now that you know how they’ve celebrated your success, how do you plan to celebrate?

Image of people celebrating in the streets of Benares, India

Definitely time for cake
Will this vintage Pillsbury commercial from our AdViews collection tempt you into including their Deluxe Chocolate Cake in your party plans? Or, will you resist the cake and simply use the commercial as inspiration for your wardrobe choices for your end-of-year soirées?

May all of your papers, projects and exams go well. Good luck and best wishes from Duke University Libraries.

Spring Break Travel Tips from Digital Collections

Leave Winter Behind

Today marks the beginning of Spring Break 2014 for Duke students!  We recognize that Spring Break is normally a time of quiet reflection, but for those interested in getting away this week, we’d like to offer some travel tips courtesy of our historic advertising collections.  There’s still time to plan your trip!  Let’s get started.

Dude Ranch Vacations

Where to Go

Sure, the beach is always popular with spring breakers, but consider some alternatives.  Did you know that now is the time to plan Dude Ranch Vacations?

How to Get There

With so many transportation options available it’s hard to choose.  Take in the scenery at a slower pace aboard the Vista Dome cars on the California Zephyr train, “the most talked about train in the country,” or go by Greyhound Bus to “meet the real America.

If efficiency is more your thing, travel by air to get to your destination a little faster, because, as American Airlines reminds us, “air is everywhere.”  Still not convinced?  Take United Airline’s advice: “All the Important People Fly nowadays.

Compared to buses and trains, modern air travel offers such an abundance of options and amenities. For an authentic Spring Break experience, you could reserve a seat on Resort Airline’s “Flying Houseparty” to the Caribbean or maybe grab a beverage in Continental Airline’s Coach Pub in the Sky as featured in the commercial below.

If you’re looking for something a bit more refined,  be sure to book a flight on United where master chefs demonstrate their “cosmopolitan artistry in the finest meals aloft” and where your flight attendant is guaranteed to meet United’s strict qualifications for employment (gender, age, height, weight, and marital status).

What to Take

vacation hair Whether you travel by air, train, or bus, you’ll want to pack only the essentials for your Spring Break getaway.  Start with Dr. West’s Travel Kit, which includes toothpaste and a mini-toothbrush in a “handsome sanitary glass container,” all for just 50 cents.  Be sure to include a bottle of Kreml Shampoo as well so you don’t get caught with embarrassing vacation hair.

Just because you’re traveling doesn’t mean you need to leave your entertainment at home. “Lead the Vacation Fun Parade” by packing super-tiny, ultra-compact Zenith portable radios (only 5 1/2 pounds!).

Finally, if you’re overwhelmed by too many travel options and would rather stay home, avoid the crowds, and spend your money elsewhere this Spring Break, treat yourself to something special:  It’s Spring, Get a Pontiac.

Post contributed by Noah Huffman