Date: Tuesday, November 15th Time: 6:15 PM Location: Holsti-Anderson Family Assembly Room (room 153) of the Rubenstein Library
Join the Hartman Center in celebrating its 25th Anniversary with its second event in the anniversary lecture series focusing on Women in Advertising. Helayne Spivak, Director of the Brandcenter at Virginia Commonwealth University, will speak about the status, achievements, and challenges women face in the advertising industry today as well as reflect on her own career and women mentors she has had.
Across the hall in the Mary Duke Biddle Rare Book Room, the Hartman Center will unveil its new exhibit, “Agencies Prefer Men!”: The Women of Madison Avenue. This exhibit uses material from the Hartman Center’s collection to share the long and sometimes hidden history of women in advertising, tracing the career opportunities open to women as they progress from clerical staff to copywriting, art and market research and on to the highest positions in ad agencies as creative directors and CEOs. The exhibit will run through March 10, 2017.
In the AMC hit television series Mad Men, Peggy Olson begins her career in advertising as an executive assistant whose skills and conviction enable her to become the first woman copywriter at the firm. Throughout the series, she is portrayed as a burgeoning second-wave feminist whose work ethic and determination enable her to succeed in a male-dominated industry. Although fictional, Olson’s story reflects the experiences of real women who worked on Madison Avenue in the post-WWII period. These mid-century professionals were but one generation of pathbreaking women in advertising. Unbeknownst to many viewers, women had their start in advertising long before Beatlemania hit the U.S. or the mini-skirt was in vogue. In fact, their integral contributions date back to the late nineteenth and early twentieth centuries.
In Frances E. Willard’s Occupations for Women (1897), the author dedicates an entire chapter to the integral role of women in advertising. Willard notes that women
are becoming advertising agents, taking the position in establishments in charge of the advertising department, and above all, are finding large remuneration in writing special advertisements for manufacturing firms […] So clever have women proven themselves in this special line, that hardly a manufacturer having goods toward which he wishes to attract attention, fails to avail himself of their ability. (149)
Irene Sickel Sims was one such pioneering woman. She worked as an assistant advertising manager and chief of copy for the retail advertising bureau of Marshall Field’s Department Store in Chicago. She kept a diary (1916-1917), the front page of which is inscribed with her playful handwriting, “This Then Commences the Occasionally Recorded Happenings in the Business and Social Life of Irene Sickel Sims.” The diary, written 100 years ago, details her work relationships and her day-to-day activities at the bureau, which ranged from business lunches to professional conferences. Many of her entries detail her professional relationships with men, marked by daily encounters, some of which she found frustrating and some of which inspired and motivated her.
As she built her reputation in the company, her colleagues regularly sought out her expertise. In August of 1916, for example, a young male co-worker came to her for help with ad revisions. She recorded the interaction in her diary:
R.V.T wrote me Saturday: “Mrs. Sims: You know so well the ways of grammar and the by-paths the trails of rhetoric. Won’t you answer this for a poor section top?” appending a criticism received on one of their signs. I decided then I’d rather have a note like that – I’d rather have all the young men in the dept. coming to me for adv. counsel and criticism than have the best of surreptition loves.
For Sims, experiencing success at work was more exciting than the thrills associated with a secret love affair popularized in literature in film at that time. She found pleasure in her career and thrived off of her abilities to mentor her colleagues, male and female alike. Sims was so successful at Marshall Field’s that other companies regularly recruited her, enticing her to join their advertising departments with formidable offers.
Sims was one of many pathbreaking women to enter into the field of advertising in roles beyond that of a typist or executive assistant. Yet, the majority of employees in executive roles remained white men. It was not until the post-WWII period that significant numbers of women and people of color began taking on positions as ad executives.
During my tenure as the Research Services Graduate Intern at the Rubenstein Library, I had the great fortune of exploring the fascinating history of the four humors, a topic that is far afield from my doctoral research on the culinary history of New Orleans. Setting aside my copy La Cuisine Creole, I picked up a first edition of Henry Peacham’s Minerva Britanna (1612) and paged through whimsical woodcuts that featured long swordsmen, lions, and laurelled lutenists. Although New Orleans’ history is bedazzled by myth, that of the four humors seems surreal, emerging out of a world occupied by dragons and vengeful gods. What resulted from my foray into this cosmos is a new exhibit in the Josiah Charles Trent History of Medicine Room, entitled, “A Delicate Balance: Understanding the Four Humors.”
The four humors were a means of analyzing a person’s disposition as well as her physical, mental, and emotional health. Within this belief system, every person had a unique humoral composition that shaped her behavior, appearance, and interactions with the broader world. Visualized as bodily fluids whose levels were constantly in flux, Hippocrates named the four humors black bile, phlegm, yellow bile, and blood. Each humor was paired with one of the four elements of earth, water, fire, and air and was assigned qualities of cold, moist, dry, and hot. Their influence on the body changed with external factors like the time of day, the season of the year, and the age of a person.
The origins of this medical philosophy and practice are attributed to the Indian Ayurveda system of medicine as well as ancient Greek, Roman, and Islamic physicians. This holistic approach to human health was pervasive in the Medieval and Early Modern periods and remained a common means of assessing and treating the human body until major advancements transformed medical practices in the mid-nineteenth century.
Prior to these innovations, medical practitioners sought to help ailing patients by restoring the delicate balance of the humors and did so through techniques such as bloodletting and herbal remedies. The new exhibit features a bloodletting fleam that a physician would have used to lance open a vein to remove excess blood from the body so as to bring equilibrium to a patient’s internal fluids. In the United States, doctors employed bloodletting through the Civil War to treat soldiers suffering from infection and fever.
Consumption also played a major role in balancing the four humors. Throughout Early Modern Europe, for example, physicians kept gardens with plants that were assigned to a particular humor. They believed that patients could restore their bodies to full health by consuming carefully crafted herbal remedies comprised of stems, leaves, fruits, and nuts. Practitioners organized gardens to represent the potency of medicinal plants. Some of these historic gardens still exist today. The circular Minerva Garden in Salerno Italy, for example, is divided into four quadrants representing the four humors with the most potent plant life at the center of the garden. This garden is a physical embodiment of the healing powers ascribed to plants within the humoralist system.
In the next few weeks, I encourage you to visit the Josiah Charles Trent History of Medicine Room on the first floor of the Rubenstein Rare Book & Manuscript Library so as to glimpse into the rich history of the four humors and their impact on medical practices in the Early Modern period through today.
Post contributed by Ashley Rose Young, a Ph.D. candidate in History at Duke University and the Business History Graduate Intern at the Hartman Center.
In the University Archives, we have seen a few time capsules in our day. More often than not, they end up being a bit of a letdown. Newspaper has crumbled, cloth has mildewed, and time has taken its toll on these relics of the past. This year, however, we were fortunate enough to be the recipients of a time capsule that, while modest from the outside, has preserved its remarkable contents in mint condition.
The time capsule was laid in the cornerstone of the Washington Duke Hotel in 1924. The hotel was the first to be built in Durham, and was the product of a fundraising campaign by many leaders of industry and other interested parties, including Duke University administrators. The hotel was a glamorous destination for many years, but by the 1970s the gleam had faded. In 1975, the hotel was imploded. The site today is a plaza, best known for its bull statue.
Someone thoughtful apparently removed the time capsule, and many years later delivered it to the new Washington Duke Inn and Golf Club, adjacent to Duke’s West Campus. The staff of the Washington Duke Inn kindly took care of this time capsule until this year, when it was gifted to the University Archives, and we have an opportunity for the first time to highlight this fascinating collection in a new exhibit, on display outside the Biddle Rare Book Room.
The time capsule itself appears to be made from recycled printing plates, and was soldered by hand. Inside were examples of the products produced in Durham in 1924: cigarettes, tobacco bags, cotton cloth, hosiery, and socks. Also included were a photo of John Buchanan, the Chairman of the Executive Committee tasked with raising funds for the venture, and a photo Washington Duke, the hotel’s namesake. A key, possibly added to the time capsule many years later, is a reminder that this was a hotel from another era—no key cards here! A prospectus for the dazzling new hotel promises, “that Durham will have a real civic, social, and commercial center, for around the new Hotel will radiate every big function that transpires in our city.”
The exhibit will be on display outside the Biddle Rare Book Room until mid-June and is available during the general library’s open hours.
Post contributed by Val Gillispie, Duke University Archivist.
What: Virginia Woolf: Writing Surfaces and Writing Depths, with Dr. Leslie Kathleen Hankins Date: Thursday, March 3 Time: 4:00-5:00 p.m. Where: Holsti-Anderson Family Assembly Room, Rubenstein Library
Dr. Leslie Kathleen Hankins is a professor in the department of English and Creative Writing at Cornell College and past president of the International Virginia Woolf Society. She will give a talk on the various writing surfaces used by Woolf throughout her life, including the desk now on display in the Rubenstein Library that was acquired as part of the Lisa Unger Baskin Collection. How did this desk shape the apprenticeship of Virginia Stephen into a writer? What did she write at this desk? How did it launch her career? In addition to the desk at Duke, Hankins will discuss Woolf’s decorated writing table in Cassis, as well as an overstuffed chair and lap board in a storage room at Hogarth Press and in Woolf’s writing shed. Along the way, she will consider how Woolf’s desk selections demonstrate a nuanced negotiation of gender performance and the writing profession as she crafted an innovative writing space through standing/walking/and shabby chic desk strategies.
This exhibit highlights the effects of epidemic diseases on society by examining one of the most famous outbreaks in U.S. history – the 1793 yellow fever epidemic in Philadelphia. Drawing chiefly on letters written by Dr. Benjamin Rush, an eighteenth-century physician and U.S. Founding Father, to his wife Julia Stockton Rush, the exhibit examines the timeline of the outbreak, early responses, stages and symptoms, and the “cure” for yellow fever that Rush developed. Finally, the exhibit looks at the anatomy of an epidemic, focusing on the social and psychological effects exemplified by Rush’s emotion-filled letters, as well as stories that emphasize the fear, panic, and mental anguish that accompany epidemic disease outbreaks even today.
Coinciding with this exhibition is a new digital collection of the Benjamin and Julia Stockton Rush papers held by the History of Medicine Collections in the Rubenstein Library. We encourage you to visit the exhibition and check out the new digital collection as well.
A gallery talk led by Mandy Cooper will be held on Friday, February 26, at 2 pm in the Mary Duke Biddle Room. All are welcome to attend. Light refreshments will be served.
Post contributed by Rachel Ingold, Curator of the History of Medicine Collections
Culture Clash is a series of exhibits, created by the Center for Multicultural Affairs (CMA), traditionally hosted in the Alcove outside of the CMA Lounge. Culture Clash aims to provide multicultural and social justice education to build and/or strengthen bridges between different communities at Duke and beyond. The exhibit provides members of the Duke community and guests of the CMA the opportunity to explore the intricacies of the human experience with the focus on building sustainable, authentic, and healthy relationships and communities.
This year’s culture clash, which is on display through February 1st, 2016 at Perkins Library’s Campus Club Wall, is entitled “From Sit-Ins to Hashtags”. The exhibit explores the patterns of student social justice work and activism both at Duke and beyond throughout history. The photos depict different trends and styles of activism in the different decades.
Curating Culture Clash has been a wonderful learning experience. I have a new appreciation for museums and exhibits; until now I never really realized how much thought and effort goes into a project of this nature. From beginning to end, this project has been about learning. The research aspect of the project was fairly intuitive because here at Duke we are always doing research. Finding movements to document and represent wasn’t overly challenging. Even finding an equal representation of photos from each decade was a fairly smooth process due to the help of the University Archives.
The challenge in this project came with deciding on how to visually present all of the photos. Juggling some 70 odd photos and 19 photo frames and 126 square feet of wall space was an experience. For me especially, I struggle with visualizing; I need something concrete to look at. The later part of the curation process involved a lot of cutting paper models and trying to learn how to visualize the small picture within the big picture. However, teamwork makes the dream work here at the Center. As a team, we made all the pieces come together in the end. We are very happy with the final outcome of the project.
We hope that from this exhibit students can understand how student social justice work has transpired in the past, and perhaps find inspiration to be an advocate for a cause that moves them.
We would like to give a special thanks to Margaret Brown, E. Rhodes and Leona B. Carpenter Foundation Exhibits Coordinator, and Amy McDonald, Assistant University Archivist, for all of their help throughout the curation process.
Seen and Heard in the Rubenstein Library – The Emancipation Proclamation
Date: Tuesday, January 19, 2016
Time: 12:00 PM
Location: Hosti-Anderson Family Assembly Room, Rubenstein Library 153
Please join us for a showcase of new exhibits in the Rubenstein Library. Professor Jasmine Nichole Cobb will share reflections on the Emancipation Proclamation. Visitors are encouraged to view the exhibitions on display in the Mary Duke Biddle Room including a rare State Department copy of the 1863 Emancipation Proclamation on loan from David M. Rubenstein (T’70). Light lunch will be served.
“Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction.”
December 6, 2015, marks the 150th anniversary of the ratification of the 13th Amendment to the U.S. Constitution. This amendment ended slavery in the United States and marked the first substantive change to America’s conception of its liberties since the Bill of Rights was ratified in 1791. Its passage permanently freed four million African Americans (almost a third of population of the Southern States) from involuntary bondage.
David M. Rubenstein (T’70) has loaned a manuscript copy of the amendment to the Duke Libraries, and it will be on display in the Mary Duke Biddle Room in the Rubenstein Library until December 13, 2015.
On the day the amendment was passed by Congress, several Congressmen had clerks engross souvenir copies, which were then passed around for the signatures of those who had voted for its approval. This is one of those copies, and it was signed by 34 Senators and 93 Congressmen. In the confusion of the moment, several of them signed the page more than once.
The 13th amendment was the first of three amendments passed in the wake of the Civil War that significantly expanded American civil rights. The 14th amendment (1868) granted citizenship to “all persons born or naturalized in the United States,” including those recently freed from slavery. The 15th amendment (1870) declared that no man could be denied the right to vote based on “race, color, or previous condition of servitude.”
With so many meetings, events, exhibits, performances, and games each day, it might seem difficult to set aside time to learn about your Duke student organization’s history. The University Archives, which collects student organization materials, knows how busy you are and we want to help!
Starting on October 20th, we’ll be holding a series of pop-up displays on student organization history, featuring historical materials from our collections. We’re calling this YOLO@UA: Your Organizations Live on @ the University Archives.
Each Tuesday, you’ll find us at a table just outside the Von der Heyden Pavilion from 2-3 PM, ready to show some cool stuff and answer your questions about student organization history.
We’ll be changing the display focus each time, so here’s the schedule:
October 20: Cultural Groups
October 27: Arts Groups
November 3: Student Government & Political Groups (Happy Election Day!)
November 10: Sororities, Fraternities, & Living Groups
November 17: Student Publications
Don’t worry if your organization isn’t covered with this schedule. We’ll plan more pop-up displays with different focuses during the spring semester. And you’re always welcome to get in touch with us to discuss how you can research your organization’s history at the University Archives!
P.S. Do you have student group materials that you’d like to archive at the University Archives? Learn more, and complete a form to let us know about your materials, here!
Dispatches from the David M. Rubenstein Rare Book and Manuscript Library at Duke University