‘We Try Harder’ and Other Famous Ad Campaigns by Paula Green

Post contributed by Cameron Byerly, a rising junior at St. John’s College in Annapolis, Maryland.  He helped process the Paula Green papers through St. John’s Hodson Internship Program during Summer 2017.

Photograph of Paula Green from the Paula Green papers at the Rubenstein Library.

It’s not the size of the budget
It’s the ferocity of the idea
–Paula GRRRRReen

Paula Green’s papers amounted to nearly 100 boxes of print documents, photographs and audiovisual materials, which is intimidating for a first archival processing project.

My relief was immediate when I discovered these boxes contained dozens of awards, fascinating drafts and edits to ads, pleasant correspondence, articles explaining an honest and steadfast worldview, and above all, a character who I came to deeply respect the voice and intents of through a long and successful career.

Union Label song created by Paula Green and Malcolm Dodds in 1975 for the International Ladies Garment Workers Union.

The central theme I would use to describe Paula Green’s work is ‘cause-driven’. Paula’s speeches and correspondence make it clear she chose clients she personally believed in, including the local jobs offered by the International Ladies Garment Workers Union (ILGWU), and the work she did to fight breast cancer with the U.S. government’s Public Health Service and the American Cancer Society. Perhaps her largest success was her part in creating the “Look for the Union Label” song for the ILGWU in the 70’s. The song’s importance became more tangible to me when reading President Jimmy Carter’s quote “Sometimes I have a hard time deciding which I like best, ‘Hail to the Chief’ or ‘Look for the Union Label,’” and the subsequent parodies from newspaper comics, South Park and Saturday Night Live. The song represented an enormous collective effort of the American fight for local jobs. As I pieced together Paula’s insistence on visiting local factories, employing real workers for TV spots, and saying “please buy from us” rather than “don’t buy from foreigners,” I realized that she applied her own moral standard to the work she believed in.

Paula Green created the now famous “We Try Harder” campaign for Avis in 1962.

The second notable theme in Paula Green’s work is intelligence. Her early success at Doyle Dane Bernbach with the ‘We’re No. 2’ advertising campaign for Avis car rental allowed her the economic power to create her own advertising agency in 1975, and demonstrated her intelligence in engaging with the audience. I consider how well her methods would work in today’s more image-driven and crowded advertising landscape. Records of her work include hundreds of edits of reasoned arguments and recipes used to include in her marketing of food products. She often argued against a more deceptive world of associating lifestyles with products, and instead cleanly focused on the merits of her products. Her copywriting involved well-written sentences to back up her buzz-words and intelligent methodology in expressing her ideas.  Continue reading ‘We Try Harder’ and Other Famous Ad Campaigns by Paula Green

The Allen Building Study-In

Post contributed by Valerie Gillispie, University Archivist

Most Dukies know about the Allen Building Takeover of February 13, 1969. It proved to be a watershed moment for Duke, and led to real change in the curriculum and in social and academic support for students of color. What many don’t know, however, is that there was a protest in the Allen Building just 15 months earlier, the Allen Building Study-In. Although less dramatic than the Allen Building Takeover, it was also organized by African-American students, and it also had real impact on Duke.

The Allen Building Study-In took place on November 13, 1967. The purpose was to protest the use of segregated facilities by Duke student organizations. One year earlier, the local chapter of the Duke Alumni Association had held a banquet honoring the football team at the all-white Hope Valley Country Club—thereby excluding the black players. Two hundred picketers protested the event. The Duke administration took no immediate action, and no prohibition was in place around the use of such facilities.

In September 1967, President Douglas Knight agreed to a policy that banned the use of such facilities by faculty and administrative groups, but did not require student groups to comply. In early November of that same year, the Associated Students of Duke University (ASDU, precursor to today’s DSG) conducted a student-wide referendum on a proposed ban on such facilities, but this motion was defeated. Frustrated with the lack of action by the student body and the administration, the students issued a statement and demands on November 10. They demanded that action be taken on the policy immediately.

With no immediate response from the administration, three days later a group of around 30 students entered the president’s office, staying for seven hours and blocking the entrance to Knight’s office. Reporters from radio stations and newspapers were also present to cover the event. Shortly after the conclusion of the protest, two major university committees recommended the passage of a complete ban on the use of segregated facilities. On November 17, just four days after the Study-In, Knight issued a statement in which he extended the existing policy to cover all student groups, in addition to faculty and staff groups.

Monday, November 13, 2017, will mark the fiftieth anniversary of this peaceful but powerful action by a small group of students. A small exhibit commemorating the Study-In is currently installed near the service desk of Perkins Library.

Photo of students participating in the Allen Building Study-In, November 13, 1967
Students participate in the Allen Building Study-In, November 13, 1967

Documenting migration at sea: Darrin Zammit Lupi visits Duke

Join renowned photojournalist Darrin Zammit Lupi at a panel discussion and a film screening as he and Duke colleagues unpack the sea migration phenomenon as it affects North Africa and Europe.

 

Armed Forces of Malta marines toss bottles of water to a group of around 180 illegal immigrants as a rescue operation gets underway after their vessel ran into engine trouble, some 30km (19 miles) southwest of Malta September 25, 2005. The number of illegal immigrants reaching Maltese shores has reaches crisis proportions and the Maltese government has launched intensive diplomatic efforts to get aid from other European Union countries to deal with the worsening problem, according to military and government officials. Pictures of the Year 2005 REUTERS/Darrin Zammit Lupi also see GF2DVIBGABAA – RTRPCIF

“Currents of Change: Migration, Transit and outcomes in the Mediterranean” will serve as a dialogue and critical examination of recent immigration in the Mediterranean and its impact on individual, local, and global migration politics, policy and culture.  Darrin Zammit Lupi, along with Niels Frenzen, faculty at USC Gould School of Law and advocate for migrants in the Caribbean and Mediterranean, and Holly Ackerman, Duke Librarian and scholar on sea migration, will discuss these topics.

The “Fire at Seas/ Fuocoammare” Film Screening, photo exhibition, and post-screening discussion will explore the Mediterranean migration trends further.

In addition, an exhibit featuring Zammit Lupi’s work will be on display at the Link Media Wall in Perkins Lower Level.

Both events are free and open to the public. The events are co-sponsored by the Human Rights Archive at the Rubenstein Library, the Forum for Scholars and Publics, the Kenan Institute for Ethics, and the Duke Human Rights Center @FHI. “Currents of Change” is sponsored by a generous grant from The Josiah Charles Trent Memorial Foundation Endowment Fund.

 

Panel Discussion:

Date: Wednesday, November 1

Time: 12pm – 1pm

Location: Rubenstein Library Holsti-Anderson Family Assembly Room 153

Contact Information: Patrick Stawski, Human Rights Archivist, Duke University at patrick.stawski@duke.edu or 919-660-5823

 

Film Screening:

Date: Thursday, November 2

Time: 7pm- 9pm

Location: Smith Warehouse – Bay 4, C105 – Ahmadieh Family Lecture Hall

Contact Information: Patrick Stawski, Human Rights Archivist, Duke University at patrick.stawski@duke.edu or 919-660-5823

October 31st: Screamfest V

Post contributed by Sierra Moore, Library Assistant for Research Services

Date: Tuesday, October 31, 2017
Time: 1:30-3:30 PM
Location: Holsti-Anderson Family Assembly Room
Contact: Rubenstein Library front desk, 919-660-5822

As all Hallows’ Eve draws near there are a multitude of reasons why you might traipse through all places dark, gloomy, and strange. Here at the Rubenstein Library your travels will be far less perilous. Nonetheless, we have compiled samples from collections containing chilling texts and photographs certain to both entertain, enchant, and imbibe the type of intrigue you seek. Here is a brief preview of what we have in store:

The Duke Blue Devil in a clown-like costume, ca. 1930s

An early version of our very own Blue Devil mascot lingers before the Chapel.

Photo of our limited edition copy of Stephen King's "IT."

A copy of Stephen King’s IT, ca. 1986.

Photo of four Halloween postcards

From our Postcard Collection, a selection of Halloween postcards.

Photo of a page from “Puppets and the Puppet Theater" showing puppets.

Black and white images of puppets from Puppets and the Puppet Theater.

Please join us on Tuesday, October 31st from 1:30-3:30 PM for a most festive open house certain to rouse the spirits!

Bitter Sugar: The plight of cane-cutters on Radio Haiti

Post contributed by Tanya Thomas

Radio Haiti reels from the Radio Haiti Archives. The collection includes more than 5,000 recordings covering decades of Haitian history.

Amidst the ups and downs of life at Duke, one of my most treasured experiences was working as a student assistant for the Rubenstein Library’s Radio Haiti Archives. The collection has over 5,000 recordings covering decades of Haitian history, and listening to just a portion of them was like traveling back in time. While most of the recordings covered the various human and political rights issues of the Haitian people in the last century, they also made me think critically of how quickly the present becomes the past. It’s so easy to look back and judge the actors of the past for their mistakes. What’s harder is to draw parallels between our present and what that will look like to people listening to or reading about our exploits decades from now.

Progress is not granted by some unspoken law of nature, whether we look at U.S. history or the twentieth-century Haitian history covered in the Radio Haiti Archives. The themes in the archives that I found most sobering were the ones that are still being debated today. The first that comes to mind is the treatment of Haitians and Dominicans of Haitian descent in the Dominican Republic by the Dominican state. In 1979, Radio Haiti reporter Sonny Bastien interviewed a sugar cane worker (click on the hypertext to listen to the interviews in Duke’s Digital Repository) who described to Radio Haiti listeners the working and living conditions of a bracero (Haitian cane worker) living on the batèy (squalid camps for braceros) in the Dominican Republic. This worker, in addition to describing being shortchanged for his labor by the sugar cane speculators, describes Dominicans calling him and other Haitian migrants “pigs,” because if his country were in good shape, he wouldn’t be working in sugar cane fields in the Dominican Republic.

Radio Haiti script describing a grassroots women’s organization in Haiti, calling on the Haitian government to do more to protect the rights of Haitian braceros in the Dominican Republic, living in conditions of near-slavery (14 March 1988)

The events covered by Radio Haiti also foreshadowed Haitian political issues of today, since the issue of human rights of Haitians and Dominicans of Haitian descent remains a salient issue for the island. Relations between the two nations have been strained from the time of Haiti’s occupation of the Dominican Republic, to the Dominican Republic’s independence from Haiti, to the 1937 genocidal massacre of Haitian and Haitian-Dominican families by the Dominican army under dictator Rafael Trujillo, to the antihaitianismo (anti-Haitian sentiment) pervasive in Dominican nationalism.  Most notably, in 2013 a Dominican court ruling known as the sentencia stripped citizenship from the descendants of undocumented immigrants to the country up to 80 years prior. The result was the statelessness of many who knew no other country than the Dominican Republic, and a massive influx of Dominicans of Haitian descent to a Haiti still reeling from the 2010 earthquake. Many of those who fled had never been to Haiti nor learned to speak Creole. This forced “repatriation” was not a new phenomenon. The Radio Haiti archive contains testimonials of deported Haitian-Dominicans adrift in Port-au-Prince as early as 1976, and extensive coverage of Dominican repatriation policy in the 1990s and early 2000s.

Radio Haiti script describing international human rights organizations, encouraging the Haitian and Dominican governments to protect the rights of Haitian braceros in the Dominican Republic (28 July 1989)

The minimal change between the present and the past is saddening, but it also serves as a mirror reminding me to judge my actions against the human rights abuses of today. Protesting against human rights violations is not a necessity of the past, but an essential component for any nation or group of people to create the change they want to see. Just as most Americans look back at the Civil Rights Movement as a tumultuous yet crucial part of the nation’s entrance to a more progressive age, future generations will look at our involvement or lack thereof with the Black Lives Matter movement. The difference between the past and the present is that there is still time to get on the right side of history. I am heartened by the efforts of activists like Sonia Pierre, a Dominican activist born to Haitian parents on a batèy who fought for the rights of migrant workers and Dominican peasants for most of her life. At age 14, Pierre led a group of cane cutters to march for better wages and living conditions. Pierre was arrested, but the demands of the marchers were met. During her life, she received recognition from her human rights work from Amnesty International and the Robert F. Kennedy Human Rights Award.

Radio Haiti script describing, in part, demonstrations in Léogâne against anbochay, the forced trafficking of Haitians to cut sugar cane in the Dominican Republic (28 January 1987)

In a way, listening to the archives also transported me to the future. The world is no stranger to Haiti’s troubles, be they environmental or political, yet few know how they came about, or how adamantly Haitians refused to be defined by these terms. Radio Haiti gave a platform to Haitians often overlooked by their own government and media, so they could express themselves on issues most important to them. By listening to the voices of the past, I know that the fight for a better future is not a fight I have to enter alone, and I retain the hope that I can add my voice to those that will encourage the next generation to fight on.

 

October 17 and 18: Celebrating the Robert A. Hill Collection

Help us celebrate the Robert A. Hill Collection. For close to forty years, Professor Robert A. Hill has researched and collected materials on Garvey and served as editor of the 13-volume Marcus Garvey and Universal Negro Improvement Association Papers Project (University of California Press, Duke University Press). His collection now joins the archive of the John Hope Franklin Research Center in the David. M. Rubenstein Rare Book & Manuscript Library.

“The Remains of the Name: The Origin of the Harlem Renaissance in the Discourse of Egyptomania”

Public Lecture by Prof. Robert A. Hill

Date: October 17, 2017

Time: 5:00PM

Location: Holsti-Anderson Family Assembly Room, Rubenstein Library

 

“Chronicling Marcus Garvey and the UNIA: The Process of Research and Writing the African Diaspora”

A Conversation with Profs. Robert A. Hill and Michaeline A. Crichlow

Date: October 18

Time: 12:00PM

Location: Ahmadieh Family Conference Hall, John Hope Franklin Center for Interdisciplinary and International Studies

All events are free and open to the public. Refreshments will be served.

These events are co-sponsored by the Center for Latin American and Caribbean Studies, Department of African & African American Studies, and the Department of History

Selections from the Robert A. Hill Collection are also on display in the Stone Family Gallery, located in the Mary Duke Biddle Room of the Rubenstein Rare Book & Manuscript Library

Oct. 25th: Race, Medicine, Authorship and the “Discovery” of Sickle Cell Disease in 1910-1911

Date: Wednesday, October 25, 2017
Time: 5:00 PM
Location: Holsti-Anderson Family Assembly Room, 153 Rubenstein Library
Contact: Rachel Ingold, rachel.ingold@duke.edu, (919) 684-8549

Photo of Todd SavittPlease join the History of Medicine Collections for our next Trent History of Medicine Lecture Series event. Todd Savitt, Ph.D. will present Race, Medicine, Authorship and the ‘Discovery’ of Sickle Cell Disease in 1910-1911.

The first two case histories of sickle cell disease (SCD) appeared in the medical literature within three months of each other in 1910 and 1911.  The very divergent stories of the first two sickle-cell patients and their physicians are told against the backdrop of a racially divided America and of a highly competitive scientific community. Dr. Savitt’s talk will discuss how race and class affected the discovery of SCD and how credit for the two discoveries were apportioned. Dr. Savitt will also talk about his own “adventures” in tracking down the identities and backgrounds of these first two SCD patients.

Dr. Savitt is a medical historian and professor in the Department of Bioethics and Interdisciplinary Studies in the Brody School of Medicine at East Carolina University.

All are welcome to attend.

Dreamers & Dissenters: Carl Corley and Gay Activism Before Stonewall

Post contributed by Hannah Givens, Center for Public History at the University of West Georgia

This post is part of the Dreamers & Dissenters series, in which we highlight Rubenstein Library collections that document the work of activists and social justice organizations. In this series we hope to lend our voices, and those of the people whose collections we preserve, to the reinvigorated spirit of activism across the United States and beyond.

Corley, pictured here at Guadalcanal, served as a scout and quick-sketch artist in the Marines during World War II.

In America, queer history often seems to have “begun” with the Stonewall uprising in 1969, but over the past twenty years, historians have become increasingly interested in pulp fiction as a site of identity and community-building immediately before that. However, pulp novels are often not preserved, their authors remain anonymous or secretive, and their readerships have never been easy to study. Likewise, Southern queer history is a developing field hampered by a widespread misconception that queer history happens only in cities. Southern pulp author and artist Carl Corley serves as a case study that sheds light on both the gay pulp genre and queer Southern history. Corley’s life is well documented in his collection of papers, art, and published books and in the papers of historian John Howard, both held by the Rubenstein Library, as well as in Howard’s landmark book, Men Like That: A Southern Queer History (University of Chicago Press, 1999). A comprehensive digital collection of Corley work is now available online at www.carlcorley.com as the public component of a master’s degree thesis recently completed for the University of West Georgia’s public history program.

 

As a gay pulp author and artist from Mississippi and Louisiana who published under his own name, Corley is at once a unique and a potentially representative figure. His life and work demonstrate that queer Southerners participated in communities and engaged in a national dialogue about queerness. Corley also challenged readers to accept queer people in society with speeches he included in books like A Lover Mourned (1967):

But in this society, … this love of man for man is not a thing which will last. … Someday, maybe it will last. But not now. It’s impossible. We are doomed and condemned and damned from the start. We are pointed out on the streets, made the butt of ill-timed jokes, ridiculed, and sneered at. There is no place that we can go and hide and live out the burning energy of such a love. We cannot live together with a lover because the law will evict us, and if not the law then the people who are our neighbors.

The published cover for A Fool’s Advice (1967), in which a rural young man struggles to reconcile his sexuality and his religion.

Corley’s books probably suffered some editorial intervention in the form of tacked-on sad endings, and many of his books contain the usual references to being led astray into a world of homosexual torment. Usually no such event actually happens in the story and overt pro-gay statements substantially outweigh these occasional twilight references. Corley did not shy away from gay-bashing and violence in his plots, but frequently indulged in editorializing on behalf of his characters, explaining that discrimination was the root cause of any perceived misery in gay life. The conclusion of Corley’s highly autobiographical first novel, A Chosen World (1966), is entirely given to this sort of advocacy. Scholars generally assume that readers were savvy enough to simply ignore added moralizing, and thus embrace Corley’s work as empowering.

Corley’s main contribution to the body of gay literature was his rural perspective. He was known for “specializ[ing] in romantic stories about boys from the country,” and his plots show a complex relationship between the country and the city. The mainstream narrative construction for rural queer people is a journey to the city where anonymity allows one to associate with other queer people and come out. However, with a growing academic interest in rural queer studies, a counternarrative has emerged showing how many queer people have lived in rural areas permanently, and that such regions may not be as hostile to queer people as they have been stereotyped. Corley falls somewhere in between. For him the city can be overwhelming, and may contain corrupting influences, but can also offer opportunities and places to meet other queer people. His young rural protagonist frequently makes a trip to the big city (usually Baton Rouge or New Orleans), where he discovers the existence of a queer subculture. However, although some characters stay in the city and begin participating in this culture, many of return to idyllic country life or express regret for leaving. Corley glorifies the rural South as a place where gay couples can be free, happy, dignified, and in harmony with nature, if only their families and neighbors will give them some peace.

Original cover art for Jesse, Man of the Streets (1968), which explores the torrid world of city hustlers.

While queer activist organizations existed in the 1950s, they were arguably much more secretive than the pulp fandom, and unlike popular fiction they failed to engage queer people where they were, both spatially and socially. They did not attract large numbers of members or subscribers until the 1970s after Stonewall. Also, while activist societies often craved respectability in the 1950s and 1960s, queer media embraced pleasure and desire as part of sexual subjectivity. Many more gay men read pulps than the Mattachine Review, and at the same time, in a time when overt gay themes never appeared on television and rarely in public discourse, the straight mainstream also learned about queer life through pulps. Serious writers like James Baldwin and Christopher Isherwood fit into this loose genre of gay fiction, but these books were hard to find since bookstores and libraries often refused to carry such risqué titles. Cheap, small pulps, on the other hand, had a distribution model based on the magazine trade, shipping directly to outlets like drugstores and train stations, including those in rural areas. As publishers became more reliable, books also came with mail-order forms so customers could purchase them directly from anywhere.

In a sociological survey conducted by Barry M. Dank in 1971, 15% of gay men said they “developed their ideas of what it means to be gay” through reading—a very high percentage compared to the general population of readers. Despite this high number, it is currently impossible to tell exactly how many people were reading pulp novels, how many of them were queer, or how many people read a specific novel or author. Still, comparisons can be made among authors. Corley was popular enough to have three of his novels reprinted in one edition, which suggests a high level of interest. Corley was a recognized author in pulp circles, perhaps a slightly odd one known for rural settings and distinctive covers, but one who contributed to a trend towards establishing gay identity, open sexuality, and demand for respect. Using his own name not only indicates his personal search for literary recognition, but also his status as a successful brand. Corley’s work made rural queerness visible. Although much of his private life remains a mystery, he left behind the most queer-positive work he could in a genre that is only now receiving recognition for the cultural change it helped create.

 

Oct. 20th: Oral History Workshop

Date: Friday, October 20, 2017
Time: 1:00pm – 3:00pm
Location: Rubenstein Library 249 (Carpenter Conference Room)
Contact: Elizabeth Dunn, elizabeth.dunn@duke.edu

Are you interested in creating an oral history of your family, organization, or house of worship? Do you need to do oral histories for your academic research?

In this free workshop–taught by Craig Breaden, the Rubenstein Library’s Audiovisual Archivist–you’ll learn how to select equipment, negotiate rights issues, produce effective interviews, and archive your recordings. You will also receive a guide to the best oral history resources available in print and online.

The workshop is open to all, but registration is required

Flyer for Oral History Workshop

Oct. 24th: Remembering Kate Millett

Date: Tuesday, October 24, 2017
Time: 5:30-6:30 PM
Location: Holsti-Anderson Family Assembly Room, Rubenstein Library Room 153
Contact: Laura Micham,

Please join the Sallie Bingham Center for Women’s History and Culture for a program honoring the memory of feminist writer, artist, and activist Kate Millett (1934-2017) with readings and reflections.

Kate Millett’s papers have been at the heart of the Bingham Center’s collections since 2000, and have inspired much scholarship, enhancing our understanding of the world. (Read more.)

Speakers will include Kimberly Lamm, Toril Moi, Sylvia Herbold, Heather McGowan, Kathy Rudy, Naomi Nelson, and others.

Co-sponsored by the Sallie Bingham Center for Women’s History and Culture; Gender, Sexuality & Feminist Studies; and the Forum for Scholars and Publics.

Dispatches from the David M. Rubenstein Rare Book and Manuscript Library at Duke University