Category Archives: Students and Interns

Elephants and Autos and Ads, Oh My! How Photographs of a Circus Side Hustle Tell the Story of the American Auto Industry

Post contributed by Robin Klaus, Graduate Intern, Hartman Center for Sales, Advertising, and Marketing History.

During the golden age of circuses in America, a circus performer-turned-advertiser named Bert Cole offered a unique marketing opportunity: banner advertisements draped across the sides of circus elephants. Cole capitalized on the massive spectatorship of the circus, as well as the elephant’s identity as a symbol of the spectacle, to transform elephants into walking billboards promoting retailers, services, and consumer goods of all kinds. The Rubenstein Library’s Bert Cole Collection archives this circus side hustle—a fascinating episode in the history of American advertising that provides a glimpse into the auto industry boom of the early twentieth century.

Background: The Turn-of-the-Century Circus

The traveling circus was a ubiquitous cultural presence in the United States at the dawn of the twentieth century. Upcoming shows advertised months in advance with eye-catching posters plastered on every surface in town—brightly colored images of wild animals and scantily clad performers advertised the eroticism, exoticism, and danger to come.  “Circus Day” became an unofficial holiday as stores closed, schools cancelled, factories shut down, and enormous crowds gathered to watch the free parade and attend the show.

The turn-of-the-century circus owed its success to a unique combination of social and economic factors. The construction of a transnational railroad network after the Civil War accompanied the Western expansion of the nation (ten new states were admitted to the Union from 1889-1912). Circuses relied on these routes to transport their shows to small towns and urban centers, also taking advantage of new markets across the growing nation. Meanwhile, industrialization brought advances that transformed the economic landscape—incomes increased, costs of living decreased, and the number of hours in a standard workweek was its lowest in decades. Newfound time and discretionary income led to the rise of national leisure culture, also accompanied by an explosion of consumer goods, services, and mass media advertisements for them.

With the film industry still in its infancy (the “golden age of Hollywood” was during the 1930s and 40s), circuses became the preeminent form of mass entertainment—and the circus elephant played an essential role. The actual production of the circus relied on labor that elephants performed; only elephants had the strength to raise the masts of the largest circus tents, for example, or dislodge heavy circus wagons when they became stuck in mud. The elephant was also visually significant as a symbol of the American circus; everyone agreed that a show could not be a circus without an elephant. Consequently, the circus elephant was a mainstay in the cultural imagination of early-twentieth-century America.

Collection Spotlight: Elephant Advertising and the American Auto Industry

Photographs from the Bert Cole collection document how Cole leveraged the popularity of the circus and the elephant as a potent cultural symbol to develop a hallmark advertising strategy. Little is known about Cole, but circus route books (much like theater playbills) reveal that he was a drum corps member for the Walter L. Mains Circus in the 1890s. The collection’s earliest photograph dates from this era (1897), likely when Cole began experimenting with elephant advertisements while still primarily a circus performer. Banner ads from this early period tend to feature specific sales promotions (“Worsted Suits from $6.87 to $12”) or directly associate the client with the elephant icon (“Webster’s Market Owns This Elephant Today”). As time went on, the advertisements began to include more traditional signage with product slogans and recognizable branding.

By the early 1920s, Bert Cole had an official advertising job with the Hagenbeck-Wallace Circus. Collection photographs show that Cole started to promote his elephant billboards as an actual system of advertising around this time. “Cole System N.Y.” appears at the bottom of a banner advertisement from 1921, becoming just “Cole System” by 1923.

Black and white photograph of three circus elephants posed in front of a row of white circus tents. A clown sits atop the one of the elephants and that elephants also wears a white, cloth sign reading "Dependable Dodge Brothers, H.A. Paxton."
Bert Cole with elephant advertisement,
“Cole System N.Y.” at bottom, 1921
Black and white photograph of an elephant posed in front of a circus tent. A clown, in costume and makeup, sits atop the elephant and the elephant also wears a sign reading "Own a Star Carver Bros. Motor Co., Longmont & Boulder."
Bert Cole with elephant advertisement,
“Cole System” at bottom, 1923

 

The collection documents a range of consumer goods and services advertised by the Cole System, including flour brands, furnaces, banks, and retail stores. Cole even dabbled in political advertising, as seen in a Republican primary campaign ad for George H. Milemore for County Judge—a rider, presumably the candidate himself, sits atop an elephant with a banner declaring that Milemore, “will win by a mile or more.”

Sepia-toned photograph of an elephant in a grassy field wearing a sign reading "Will Win by a Mile or More. Geo. H. Milemore, County Judge." A man in a dark suit, bow tie, and hat rides the elephant.
Elephant campaign advertisement for George H. Milmore for County Judge, circa 1910s.

 

Interestingly, the most popular category of elephant advertisements in the collection are those for cars, tires, and auto shops.

Black and white photograph featuring an elephant wearing a sign reading "General Jumbo Tires, General Tire, Co." A clown, holding a car tire, rides the elephant. The elephant is posed on a paved street with houses in the background and several men in suits standing to the side.
Lou Moore, a clown with the Hagenbeck-Wallace Circus, wears a car tire while riding an elephant advertising General “Jumbo” Tires in Cincinnati, OH, circa 1920.

 

In fact, nearly half of the brands and products in the collection relate in some way to the American automobile industry—frequently appearing as partnerships between local dealerships and national brands. Car companies appearing in the collection include Chevrolet, Dodge, Ford, Hupmobile, Oldsmobile, Star, Studebaker, and Willys-Knight.

Unlike other products advertised on elephants, collection photographs show that new car models were often staged alongside their elephant ads on circus grounds, showcasing the industry’s latest designs to a massive audience.

Black and white photograph of an elephant in a grassy field standing next to a black car. The elephant wears a white sign reading "Own a Willy's Knight." A clown in makeup and costume rides the elephant and several other men stand around the elephant.
Bert Cole (right) and Lou Moore (top) with a Willy’s-Knight ad and automobile at the Hagenbeck-Wallace Circus in Hutchinson, Kansas, 1912.

 

The collection also includes several letters from satisfied clients—all motor company executives expressing their enthusiasm for the incredible reach of Cole’s elephant advertising. One wrote, “The idea is original and novel and I have never heard of any method of making a direct appeal to such a large number of people as is possible for $112.00 with your show.”

Letter from a Hudson and Essex Motor Car dealership in Portland, Maine, 1920

 

An identifiable market trend within an advertising platform as niche as circus elephants speaks to the dominance of the American automobile industry at this historical moment. Annual automobile sales in the United States rose from 130,000 vehicles in 1909 to over 2 million in 1920.  As industry production and advertising shifted their focus from initial demand to replacement demand, novelty became an important selling factor; car companies concentrated on annual model changes and product innovations to compete with the emerging used car market—evidence of which can be seen throughout the Bert Cole collection.

For more insights into the unique intersection of circus mania, advertising history, and the American automobile industry in the early twentieth century, see the collection at Duke University’s Rubenstein Library.

 

Bibliography

Cole, George S. Route Book of Walter L. Main’s All New Monster Railroad Shows: Circus, Menagerie, and Real Roman Hippodrome. Hackettstown, NJ: Gazette Steam Book and Job Printing Establishment, 1891. https://digital.library.illinoisstate.edu/digital/collection/p15990coll5/id/470

Dassbach, Carl H. A. “The Social Organization of Production, Competitive Advantage and Foreign Investment: American Automobile Companies in the 1920s and Japanese Automobile Companies in the 1980s.” Review of International Political Economy (Autumn 1994) 1, no. 3: 489-517.

Davis, Janet. Circus Age: Culture and Society Under the American Big Top. Chapel Hill, NC: The University of North Carolina Press, 2002.

Hagenbeck-Wallace Circus: Official Route Season 1921. West Baden, IN: Hagenbeck-Wallace Show Company, 1921. https://digital.library.illinoisstate.edu/digital/collection/p15990coll5/id/7801

Langlois, Richard N. and Paul L. Robertson. “Explaining Vertical Integration: Lessons from the American Automobile Industry.” The Journal of Economic History (June 1989) 49, no. 2: 361-375.

Nance, Susan. Entertaining Elephants: Animal Agency and the Business of the American Circus. Baltimore: Johns Hopkins University Press, 2013.

Understanding the World Through a Home Medicine Chest

Post contributed by Sarah Bernstein, Josiah Charles Trent History of Medicine Intern.

Wood medicine chest, with doors open to show several glass medicine bottles inside. Each medicine bottle includes a brown paper label describing the contents.
Home medicine chest, ca. 1830 from the History of Medicine Artifacts Collection.

The History of Medicine artifacts collection presents such a unique opportunity to work with material sources in the history of medicine. In the same way that there is a difference between viewing manuscripts through photographs and seeing them in person, there is something striking about being able to hold an object that you have only read about in books and pamphlets. In my training as a historian, I have been largely trained and relied on primary sources in the form of written materials. It is precisely because of this that I have been thrilled to be able to view and work with the History of Medicine artifacts collection.

Amongst the many marvelous and unexpected items in the collection, from amputation sets and bone saws to carved ivory manikins and elaborate anatomical flap books, I found myself drawn to the multiple British nineteenth century medicine chests within the collection. These stately century solid wood boxes contained custom glass bottles, fitted to each box’s measurements, with some still filled with powders and liquids. Going through them was nothing short of opening a time capsule and a treasure chest at the same time.

Medicine chests like these can provide a window into the past to understand not only nineteenth century medicine, but global, local, and cultural developments as reflected in the items in these chests and the existence of these chests themselves. There are some medicine chests that are smaller than others, with a variety of cork-stoppered bottles, and were likely meant to be portable and used while traveling. Other medicine chests are heavier and equipped with preparatory tools and medical instruments. These large medicine chests were meant to be stationary, within homes or on ships. In England, both types of medicine chests emerged in the context of newfound social and physical mobility for the Victorian public.

Black and white advertisement for a "Tabloid" brand medicine chest featuring an image of a box with the top open to reveal many small medicine bottles.
Advertisement from the back of a book within the Rubenstein Library collection, How to Live in Tropical Africa (1912) by John Murray, for a travel medicine chest made of metal.

Regardless of whether they were meant for travel or to be stationary, the existence of these chests speak to the common practice of self-healing, an anticipated absence of a physician, an expected level of medical literacy, and an interest in maintaining one’s own health. These chests are more similar to our contemporary medicine cabinets and in the household, functioned less like a first aid kit or a form of triage support. Rather than immediately, and always, calling upon a doctor, people would often utilize herbal and botanical knowledge to create remedies at home to alleviate and treat their ailments before turning to a physician. And what exactly did people use as medicine?

In one “home medicine chest” there are bottles of Ipecacuanha (Carapichea ipecacuanha) in various forms. Ipecacuanha is a slow growing plant native to Central and South America that has a long history in British medicine as to treat dysentery, poisoning, fever, and colds. It was commonly prepared as syrup of ipecac, or simply “ipecac,” which would be used to empty the stomach to combat poisoning. Ipecacuanha was also used in Dover’s Powder, a bottle of which also appears in the same home medicine chest, which was a mixture of powdered ipecacuanha, potassium sulfate, and powdered opium as a pain reliever and to treat fevers and colds by inducing sweating.

Section of text from  William Buchan’s Domestic Medicine describing the uses of ipecacuanha and rhubarb.
Mention of ipecacuanha and rhubarb to treat dysentery in an American second edition of William Buchan’s Domestic Medicine (1774) held in the Rubenstein History of Medicine Collection.

The same home medicine chest also contains multiple instances of rhubarb: tincture of rhubarb, one simply labeled as “Rhubarb,” and the other specified as “Powder of Turkey Rhubarb.” While today rhubarb may conjure thoughts of confectionery sweets and strawberry and rhubarb pie, rhubarb has historically been prized for its medicinal properties and was highly sought after. Rhubarb itself refers to a species of plant, Rheum palmatum, that native to parts of western China and northern Tibet. It was used to aid in cases of indigestion and as a laxative.

Similarly to ipecacuanha, rhubarb and its various preparations can reveal the rich history and practice of herbal and botanical medicine that persisted into the nineteenth century. Despite both of the plants being non-native to Britain, where these chests were created and their clientele were located, ipecacuanha and rhubarb were popular and common treatments utilized throughout the nineteenth century. The prevalence of ipecacuanha and rhubarb not only serves as an indication of the widespread use of purgative medicine during that era but also hints at the emergence and growth of industries, trade networks, and international relationships necessary for the accessibility of these medicinal plants.

The Carolina Justice Policy Center

Post contributed by Laura Daly, Marshall T. Meyer Human Rights Archive Intern, 2022-2023

Hi there! My name is Laura Daly and I’m the Marshall T. Meyer Human Rights archive intern at Duke and recent MLIS graduate of the University of Alabama. I’m excited to share with you my experience processing the Carolina Justice Policy Center (CJPC) records, a criminal justice organization which existed in Durham from 1975-2019.

This collection is a treasure trove of information for those interested in criminal justice and human rights. With only a small staff, CJPC accomplished significant change in North Carolina by improving prison conditions, sentencing for juveniles and people with mental disabilities, alternatives to incarceration, substance abuse rehabilitation, violence prevention, racial injustice, and bringing about a moratorium on the death penalty.

A photo taken in the 1980s by the Carolina Justice Policy Center Staff for a holiday greeting card which would be sent to people in prison as part of the Prisons and Jails Project.

CJPC also maintained personal correspondence with incarcerated people on death row and their attorneys to advocate for commutation of their sentences, including Velma Barfield who was the first woman executed in North Carolina since 1944.

Rally of the North Carolinians Against the Death Penalty—an organization which worked closely with and was administrated by the Carolina Justice Policy center for a period of time.
Large cardboard box with a mix of slightly messy manila folders inside
An unprocessed shipping box containing the files of the Carolina Justice Policy Center.

On my first day at Smith Warehouse, I was welcomed by my wonderful supervisors, Paula Jeannet and Patrick Stawski, followed by the paralyzing sight of the 112 shipping boxes stuffed full of folders, papers, and binders of the Carolina Justice Policy Center records. With limited background information about the collection, I began by taking an inventory of all the materials and coming up with a topical roadmap.

Taking note of things like formats, inscriptions on boxes, and the types of filing systems that were used helped me to get a sense of their original function and organization so that I could maintain the integrity of the collection as much as possible. Some aspects of the physical processing included stamping folders, pulling materials out of binders, removing rusty paperclips, unfolding and rehousing oversized and brittle materials, and making copies of fading documents printed on thermal paper. We finally entered all the folder titles into a spreadsheet and included descriptions of the series’ for the finding aid that would enable researchers to browse the collection in the catalog.

As is often the case with archival work, you never know what you will find hidden in boxes. Possibly the most memorable artifact I uncovered was a square cloth napkin which had been beautifully painted by someone in prison and sent to the director of CJPC, Lao Rubert. For me, this token of gratitude encapsulates the work of CJPC, whose mission was to advocate for those who were regarded as less than human by society to ensure that they received every legal affordance and resource they were entitled to.

White handkerchief that has been hand-decorated with flowers and butterflies. In the middle there is musical notation with the words "Sweet Music" written above
Artwork painted on a cloth napkin was sent as a gift by an incarcerated person to the Carolina Justice Policy Center as an expression of appreciation and friendship.

Another significant item was a statement of solidarity written and signed by incarcerated people on death row which denounces the hypocrisy of capital punishment and pleads for the human right to exist.

Handwritten letter with "Letter of Solidarity" at the top condemning capital punishment.
Letter of Solidarity written by incarcerated people on death row in the early 1980s.

While I knew that a significant portion of the collection would deal with crime and violence, I was somewhat unprepared for the challenge of becoming so intimately acquainted with these types of materials over a long period of time. I feel it’s important to note that a collection whose materials revolve around experiences of imprisonment, human rights abuse, trauma, and violence can be emotionally challenging to engage with for both archivists and researchers. Taking breaks when feeling overwhelmed, sharing with a trusted person or supervisor thoughts or feelings about difficult material you have encountered, or even listening to uplifting music can help. The exceptional staff I worked with at Duke were careful to periodically check in to make sure my needs were being met and that I felt okay handling the materials.

In retrospect, I learned many skills from this experience that I believe will be important for my future career in archives. For example, I had to consider the ethical ramifications of including materials about people in the archive while still protecting sensitive information–particularly for incarcerated people who are still living. Another important lesson I learned is that processing a collection requires you to continually make decisions about how to allocate time efficiently and devise workflows that will enable you to complete a project in the agreed upon timeframe. There is no one-size-fits-all approach and creating a unique processing plan is essential for each collection to maximize its accessibility for research, maintain its integrity, and respect the voices and perspectives of those being represented in the record.

In addition to processing the collection, I also gained a greater appreciation for the tireless work of the individuals who advocate for positive change in the criminal justice system and within our communities.

Meet Michelle Wolfson, Josiah Charles Trent History of Medicine Intern!

Post contributed by Michelle Wolfson, the 2022-2023 Josiah Charles Trent History of Medicine Intern.

Tell us a little bit about yourself.

I am currently studying library science at East Carolina University. I started the program after realizing both of my children would be in school, in-person (the youngest did kindergarten virtually!), and I could get back to work. I enjoyed being a homemaker for nearly a decade; my children are 10 and 8 years old. Instead of returning completely to work, I decided that I did not want my children to one day say about me, “She really wanted to be a librarian but she never did it,” and so I started at ECU’s online, asynchronous program. I currently work part-time at a public library, as well as here at Duke, and it has been so exciting for me to experience both public and academic librarianship, to see how they differ and overlap. At the public library, I work on the youth services side. I have worked for nearly a year to have our public library system become the first in North Carolina to be sensory inclusive certified and have created a sensory room at one of our branches.

What do you finding interesting about working in libraries, and specifically, the History of Medicine Collections?

What I find most interesting about working in libraries is that everybody is on their own learning journey, and I am thrilled when I can be a part of that or helpful in any way. Working with the History of Medicine Collections is especially exciting because whether I am working with medical students or other students, health and medicine affects all of us, and everybody can find something that is relevant and interesting. Regarding the materials, I most like seeing the ways that people from the past got things right or got things extremely wrong (but you can also see why they thought the way that they did). It makes you appreciate that we’re all in this together, trying to muddle our way through, learning and growing from those before us.

What is a memorable experience from your internship?

There have been so many memorable experiences! I really enjoyed when the family and friends of Dr. Richard Payne came into Rubenstein Library to look over some of his things that are part of the Richard Payne papers 1980-2020. There was so much joy and so many stories everybody shared about Dr. Payne that were sparked when they viewed the collection. And they were excited to hear about how his papers would be used to help educate students, future doctors, and scholars. I also enjoyed being able to introduce primary sources to students in Dr. Seth LeJacq’s Writing 101 class. Seth is a fantastic teacher who also taught me, how to be the kind of thoughtful and purposeful teacher I would like to be when engaging with students. Working with Rachel Ingold, the curator, has also taught me some of the same lessons as Seth – being kind and curious is an invitation to students to learn from you while also teaching you things.

Do you have a favorite item you’d like to share?

I’ve been asked to share a memorable experience and a favorite item! I will share two things. I was asked to look over the Four Seasons for an upcoming digitization project the Digital Production Center (DPC) will be working on in the future. I had the task of counting the flaps to help ensure they are all photographed. I enjoyed that I was able to help a bigger team that will connect more people worldwide to the Four Seasons. It’s a genuinely unique and beautiful item, and who doesn’t love flaps? I also enjoyed seeing the many items that were on display at the annual Anatomy Day. Not only were the items themselves each incredibly interesting, but I also felt great joy at seeing the first-year medical students connect with the items and the history of medicine. So many students immediately flocked to a table that included Japanese medical manuscript notebooks from the early 19th century. These manuscripts include colorful hand-drawn illustrations and are a wonderful example of the advancements medicine can make when ideas are shared globally, as Japanese medical practice at the time was already influenced by Chinese, Portuguese, and Dutch medical practices. The entire event was a gorgeous fusion of medicine and art with examples from Leonardo da Vinci and Vesalius and more, with illustrations in pencil to watercolor, ranging from medicinal plants to anatomical theaters.

A Love Letter

Post contributed by Michelle Wolfson, Josiah Charles Trent History of Medicine Intern.

This exhibit is based on a lot of things. Its main foci are the horrors and heroes of Hiroshima. Three out of forty-five hospitals remained standing after the atomic bombing of Hiroshima, though greatly damaged still, and according to numerous resources, 90-93% of doctors and nurses were killed or injured. The medical staff who survived suffered from pain—physical, emotional, and otherwise—and extreme uncertainty and fear, but gave the best care possible to their community. Even with rumors of the atomic bomb making for unsafe conditions for seventy-five years, they did not leave; and some came from outside the city with offers of help and supplies.

But what are the actual things in this exhibit and what do they mean? For me, it is an exhibit based on letters. Letters to oneself in the form of a diary  as seen in the Japanese manuscript written for the medical journal Teishin Igaku. A letter from an artist friend, relieved and grateful to hear of his friend’s survival, in the form of a beautiful scroll. The scroll’s contents were translated and sent by letter to eventually be included in the book that became Hiroshima Diary: The Journal of a Japanese Physician, August 6-September 30, 1945 . A letter—and it is one of many—about the book and the process of it, which serves as a window into the grace, gratitude, and genuine respect and friendship between two doctors. This even became a quest for a missing letter, perhaps Einstein’s last one before passing, still lost but, for me, an education in the world of archives anyway.

Handwritten manuscript for the medical journal Teishin Igaku.
Hiroshima Scroll.
Portuguese edition of Hiroshima Diary.
Letter from Dr. Michihiko Hachiya to Dr. Warner Wells.
A note from Dr. Wells about Einstein’s lost letter.

It is a story based on letters. This exhibit is my own contribution—a love letter to Hiroshima Diary and its creators, for teaching me about Hiroshima in a new way, and the medical staff and people who survived, as well as those that did not. This is what it is to me, and this is what I wanted to share with you. I hope you find meaning in it as I have.

Warmest regards,

Michelle

The exhibit, The Horrors and Heroes of Hiroshima, will be on display from August 17 to October 1, 2023, in the Josiah Charles Trent History of Medicine Room. An online exhibit is also available here. This exhibition was curated by Michelle Wolfson, the Josiah Charles Trent History of Medicine Intern. Wolfson is a graduate student in Library Science at East Carolina University and half-Japanese.

Color Television on Fire

Post contributed by Blake Beaver, a graduate student intern for the John W. Hartman Center for Sales, Advertising & Marketing History.

A decade-plus institutional battle occurred between United States television networks, set manufacturers, and governmental agencies over implementing a technical color standard for TV. The National Television Standards Committee (NTSC)’s second standard, implemented in 1953, included color, allowing color television to compete with black-and-white in manufactured sets and programming. Finally, in the early 1970s, color television sales overtook those of black-and-white sets, and all three major television networks (ABC, CBS, and NBC) produced and aired color programs. However, several scares about the safety of color television sets from the late 1960s to the mid-1970s complicated the technology’s hard-won prominence. The radiation levels of color TV sets formed one primary concern. As Susan Murray documents in her history of color television, the panic was “likely exaggerated in its scope and potential dangers,” yet:

It succeeded in bringing to the surface anxieties about the connection between vision problems and television screens, a more general concern over the possibility of radiation leaks from everyday technological objects, a growing mistrust in science toward the decade’s end, and an underlying fear of nuclear war (Murray 2018, 247).

The Rubenstein Library’s recently acquired Consumer Reports Archives shed light on a second safety scare that plagued color television, previously undocumented in Murray and other scholars’ histories: fires.

image showing television set on fire
Product testing for a 19-inch color television set from the Consumer Reports Iconographic materials collection.

 

Relevant manuscripts from the Technical Department include correspondence with parties as diverse as television consumers, set manufacturers, government agencies, and legal firms, in addition to enclosed reports and ephemera like the National Commission on Product Safety’s press release from January 27, 1970, which publicized the color TV fire hazards. These manuscripts extend our understanding of cultural anxieties about color television beyond the radiation problem.

The collection’s first mention of the fire hazard controversy appears in a letter from consumer Frederick P. Schmitt to the Consumers Union on October 16, 1969. Schmitt attached a clipping of a Newsday article, “U.S. Is Checking TV Fire Danger,” published the same day, which reported on a presidential commission to investigate the fire hazards of color TV sets.

Newsday article on color TV fire hazards from the Consumer Reports Technical Department records.

 

Schmitt complained to the union that the government protected “the alleged culprits” by omitting the manufacturers’ names and inquired whether the union knew of “these potential killers” so he might prevent the “risk” of “danger” and “possibly death” from his color set. Unfortunately, per the response from Monte Florman, Associate Technical Director at the Consumers Union, the presidential commission refused to release information to the union and the public.

The National Commission on Product Safety’s release on the matter advised that “approximately 22 million color TV sets” were in use at the time and provided a staggering statistic about the disproportionate flammability of color television sets compared with their black-and-white counterparts: “a smoke and fire incident ratio” of “about 40 to 1.”

National Commission on Product Safety press release header from the Consumer Reports Technical Department records.

Although the commission’s press release applauded “the industry for its efforts” to ameliorate the hazards, not all television set manufacturers handled the controversy in this manner. We observe this fact in the collection’s most extensive exchange about the fire controversy, a series of letters from 1970 between consumer Melvyn L. Marks of Silver Springs, Maryland, Sylvania Entertainment Products, and the Consumers Union. Sylvania’s lackluster response to Marks, whose 21LC 28 M set experienced a fire in its “high voltage flyback transformer,” speaks to manufacturers’ inconsistent approach to such a crisis.

Melvyn L. Marks’s letter to Sylvania Entertainment Products from the Consumer Reports Technical Department records.

 

After repeatedly reaching out to Sylvania about their intentions to “correct or pay for correction of these faulty units,” which “other companies have publicized that they will,” Sylvania subjected Marks to the rigamarole of numerous follow-up communications and a comprehensive service history. Marks signs off in a particularly zesty follow-up, “Awaiting your long overdue reply.”

In addition to consumers, insurance companies and their legal representatives communicated with Consumer Reports. In a letter dated June 3, 1970, San Francisco-based attorney Warren Sullivan wrote the union on behalf of his client, Balboa-Newport Insurance Company, seeking the union’s assistance in “[recovering] [a] loss of $11,000, which occurred by reason of a fire to [their] assured’s home” and which they claim was caused by the client’s Sears & Roebuck “colored television set” catching fire or exploding “in the middle of the night while the set was in the ‘turned off’ position.”

These concerns over the flammability of color television sets continued into the mid-1970s. Tragically, some of these fires proved fatal. In 1973, a memo from the newly formed United States Consumer Product Safety Commission (CPSC), launched a year prior by the Consumer Product Safety Act (CPSA), announced “a possible fire hazard in 12,000 Zenith 19-inch table model color television sets,” in one instance causing the death of “several members of the family.’

This brief glimpse into an overlooked scandal in U.S. television history is just one example of the diverse research trajectories that the Consumer Reports Archives facilitate. In addition to consumer electronics, the Technical Department records collection includes materials on testing procedures, methods, data, and evaluations for appliances, automobiles, chemicals, foods, public services, special projects, and textiles. The collection is available at Duke University’s Rubenstein Library, and the finding aid can be found here.

References

Consumer Product Safety Commission, memorandum. September 13, 1973. Washington D.C. Consumer Reports. Technical Department records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Melvyn L. Marks to Sylvania Entertainment Productions Division, letter. February 16, 1970. Silver Springs, M.D. Consumer Reports, Technical Department records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Melvyn L. Marks to Sylvania Entertainment Productions Division, letter. May 18, 1970. Silver Springs, M.D. Consumer Reports, Technical Department records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Susan Murray. 2018. Bright Signals: A History of Color Television. Durham, N.C.: Duke University Press.

National Commission on Product Safety, press release. “Commission Releases Information on Color TV Hazards.” January 27, 1970. Washington D.C. Consumer Reports. Technical Department records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Warren Sullivan to Consumer Reports, letter. June 3, 1970. San Francisco, C.A. Consumer Reports. Technical Department records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Announcing the winners of the 2023 Andrew T. Nadell Prize for Book Collecting

We are pleased to announce the winners for the 2023 Andrew T. Nadell Prize for Book Collecting. The submitted collections were creative and inspiring and the judges found it challenging to select the winners.

In the Undergraduate category, Javah Xie, a Computer Science and Philosophy major, won first place for their collection “A Philosopher’s Collection; Or, A Collector’s Philosophy.” Second place went to Lily Elman, a Trinity Program II major studying Disabled Bodies as Minority Bodies in Theory and Practice, for her collection “The Wounded Storyteller: Disability, Illness, and Memoir.” And Rebecca Schneid, an English major, won honorable mention for her collection “Barely Hidden, Yet Always Here: Queer Poetics and Queer Poetic Influences.”

In the Graduate/Professional Schools category, first place went to Joshua Shelly, a doctoral candidate in the Carolina-Duke German Studies Program, for his collection “Alte Bücher in Haifa: (Re)building a German Jewish Library in the 21st Century.” Merlin Ganzevoort, also a doctoral candidate in the Carolina-Duke German Studies Program, won second place for his collection “Turbayne, Morris, and Thomson: A Collection of Victorian Book Art.”

In addition to cash prizes ($1,500 for first, $750 for second, $500 for honorable mention), all six winners will receive any in-print Grolier Club book of their choice and a three-year membership in the Bibliographical Society of America.

Since 1947, the Duke University Libraries have awarded the prize in alternate years to promote reading for enjoyment and the development of students’ personal libraries.  In recent years, winners of the Andrew T. Nadell Prize for Book Collecting have gone on to place highly at the National Collegiate Book Collecting Contest, hosted by the Library of Congress. The Andrew T. Nadell Prize for Book Collecting is named for Dr. Andrew T. Nadell M’74, who began collecting rare books when he was a student at Duke.  He now collects early books and manuscripts on the learned professions and skilled trades, an expansion of his earlier interest in medicine as a profession.  With his wife, Eleanore Edwards Ramsey, he also collects the nineteenth-century Gothic Revival.  He credits his interest in rare books to two of his mentors at Duke, Professor of Medical Bibliography G.S.T. Cavanagh and Professor of the History of Medicine Gert H. Brieger. We greatly appreciate Dr. Nadell’s support of this prize.

Graduate Student Workshop: The Efficient Archival Researcher

Date: Tuesday, April 18, 2023
Time: 9:00am – 1:30pm
Location: Rubenstein Library 249 (Carpenter Conference Room)
Registration required: https://duke.libcal.com/calendar/events/archivesresearch

In this workshop, explore the challenges of working with published and unpublished archival materials. Learn how to find appropriate archives for your research and how to plan a research visit, including for international research. Develop strategies for managing the many files and images you will collect when doing archival research. This session will also cover legal and ethical issues that surround accessing, using, and reproducing rare materials.

The workshop will end with a lunch panel of graduate students who will share the challenges and opportunities of their work in archives and special collections.

Black and white photograph with a white man and white woman wearing mid-century clothing, in a small room filled with file folders, each leafing through documents. Speech bubbles have been added. The man's speech bubble says "I swear it was in one of these folders." The woman's speech bubble says "Please go to the Efficient Archival Researcher"In the workshop you will:

  • Gain skills to locate, use, cite, and manage information related to special collections and archival materials at Duke and elsewhere
  • Learn about key ethical, legal, and scholarly communication-related issues pertinent to special collections research
  • Develop information management best practices and increase your knowledge of tools and expertise available to help you build an information management strategy
  • Connect with other graduate students 

$1,500 Prize for Book Collecting

The Duke University Libraries are proud to present the 2023 Andrew T. Nadell Prize for Book Collecting. The contest is open to all students enrolled in an undergraduate or graduate/professional degree program at Duke, and the winners will receive cash prizes.

Submissions due by March 31, 2023

More information: bit.ly/bookcollectors

First Prize

Undergraduate division: $1,500
Graduate division: $1,500

Second Prize

Undergraduate division: $750
Graduate division: $750

Winners of the contest will receive any in-print Grolier Club book of their choice, as well as a three-year membership in the Bibliographical Society of America.

You don’t have to be a “book collector” to enter the contest. Past collections have varied in interest areas and included a number of different types of materials. Collections are judged on adherence to a clearly defined unifying theme, not rarity or monetary value.

Visit our website for more information and read winning entries from past years. Contact Kurt Cumiskey at kurt.cumiskey@duke.edu with any questions.

The Ladies’ Physician fumbles the mic a bit but mostly drops it

Post contributed by Michelle Wolfson, Josiah Charles Trent History of Medicine Intern.

The History of Medicine special collection houses many exciting—and, dare we say, sexy—artifacts that draw the interest of students, staff, and researchers. The carved ivory memento mori is a thing of beauty. The amputation set invites people to picture themselves on a battlefield during the Civil War. Anatomy and dissection are contemplated as one looks at flapbooks and manikins.

But what draws me in? The written word. The books, the pamphlets, the zines—they are the voices echoing to me through time.

With abortion constantly in the news at this cataclysmic time, and with a young child with many questions about puberty, I threw myself into the History of Medicine Collections as its latest intern, wanting to know, “What do we say about puberty? About menstruation? About abortion? What do doctors say? What do mothers say? What does corporate America say? For heaven’s sake, what do we tell the children?!” Here is a small sampling of what the special collection offers.

Title page from The Ladies’ Physician: A Guide for Women in the Treatment of their Ailments.

The Ladies’ Physician: A Guide for Women in the Treatment of their Ailments by a London Physician is a book from 1884. This guide has several redeeming factors. It makes clear that it is the mother’s duty to inform their daughters of what to expect before menstruation begins. While not always feasible (what does one do when there is not a maternal figure in the child’s life?), I generally like the attitude that we do not leave young girls and women in the dark regarding their health. In some ways, the text is very thorough in covering many common issues that women might experience, including the more benign, such as leukorrhea (“the whites”, or simply, vaginal discharge), to the more serious, such as tumors and endometritis. This was somewhat shocking to me as, anecdotally, I hear from many women that their endometritis was ignored by health providers for many years before being properly diagnosed. Pregnancy and many of the possibilities an expectant mother might experience as the body changes are also covered—from varicose veins to constipation to neuralgia of the face.

The section on pregnancy begins with a quick history of how much has been discovered recently—such as how physicians can now say with certainty that a person is pregnant by using a stethoscope and auscultation. Only sixty years ago, our London Physician tells us, did a woman claim to be pregnant by the Holy Ghost and had many followers who believed her, including people in the medical field. (Actually, the London Physician says “medical men”, and I wondered if midwives were at all involved.) Different signs of pregnancy are written about, but we are also told that there may not be any signs at all, at which point, a story is told about a Mrs. G—–, which feels straight out of a modern showing of “I Didn’t Know I Was Pregnant”. Neither Mrs. G—– nor the neighborhood physician ever guessed she was pregnant, and indeed she was in labor and they still did not suspect that she was giving birth. Ten hours into labor, another doctor examined her and realized what was happening, though the expectant parents still did not believe it. The story has a happy ending—healthy mom, healthy and loved daughter. The London Physician also tells us that the opposite can occur, when a person thinks they are pregnant when they are not, whether it is due to false signs from tumors, an abnormal menstrual cycle, or simply gas or muscles twitching.

As one might expect, The Ladies’ Physician has its problems and questionable moments, too. The causes of puberty and menstruation are written about obtusely—I could not guarantee that a person without some prior knowledge of menstruation would completely understand what the book is saying happens during “the process which marks woman as woman.” (I will not even get into how this is not how we define “woman” anymore because now we know not all women experience menstruation.) The text also does not include visuals. At another time, the London Physician gives somehow not enough information by giving us too much information. We are initially told the average pregnancy is about nine or ten months, but the London Physician goes on for a distressing couple of pages about how some countries and cultures think that the duration of pregnancy lasts longer–three hundred days, or even going into years, the most being four years. (FYI: Elephants have the longest pregnancies of any land mammal, somewhere between eighteen to twenty-three months.) I do not know if this was simply an interesting point about varying belief systems, or to go back to the point about how physicians have recently learned more about pregnancy, or to cover all the bases of how long one might be pregnant in case somebody is incorrect.

One section regarding abortion was interesting to me, and I feel the need to quote it to get it exactly right. From pages 222-223, regarding severe cases of illness:

Pages 222-223 from The Ladies’ Physician

The cases in which such extreme measures are called for are of extreme rarity. It happens only when the mother’s life is in imminent and urgent peril; then it becomes a duty to act promptly and empty the uterus, and thus save the only life that can be saved, unless, indeed, it be in the later months of pregnancy, when both lives—the mother’s and the child’s—can in this manner be spared. Repulsive as it is to destroy the child, still it is the highest duty, and no hesitation should be felt in sacrificing it in circumstances stated, for unless this be done, and done promptly, not only the life of the child, but that of the mother will also be lost.

Another section about quickening was of interest from page 196. The London Physician does not think this is the moment a child is considered alive, instead that the

…embryo is alive from the first, though its life is a lower form of life than it is after the fifth or sixth month, just as the life of a child an hour before birth is a lower form of life than that it possesses an hour after birth.

They do not know when the child possesses a soul but

…[l]et it suffice here to say that from the time of conception there is life in the embryo, simple though it be when compared with the higher life of a born child or an adult man, yet too complex to be solved by the greatest philosopher. 

Page 196 from The Ladies’ Physician

I think the London Physician dropped the mic there, so I will end here as well.

Some of this blog post was written tongue-in-cheek, but that does not discount how I think on this book. In 1884, women had something to refer to that gave them reassuring and helpful information regarding their bodies. The information is given in a matter-of-fact manner, not sensationalized or hidden in shame (though we could work on some bits for clarification). It still leaves me with many questions—how many people had access to this book? Who was the London Physician? What did people do if they did not have access to a book like this? I am assuming they sought other women for advice, or at least I am hoping they did.