Category Archives: Do Your Research

New J. Walter Thompson Co. Digital Database

Post contributed by Josh Larkin Rowley, Reference Archivist for the John W. Hartman Center for Sales, Advertising & Marketing History.

In 2016, a small group of researchers and project managers descended upon the Rubenstein Library reading room.  They were from the company Adam Matthew Digital, a U.K.-based builder of primary source digital databases for use in teaching and research.  Over six weeks and three trips, they were firmly ensconced in research in our reading room from when we opened at 9AM—pausing only for meals—until we closed.

They perused hundreds of boxes from the Hartman Center for Sales, Advertising & Marketing History’s archives of the J. Walter Thompson Co., an advertising agency founded in New York City in 1864.  Considered the most complete record of any existing advertising agency, the archives documents 150 years of the agency’s work with hundreds of business clients, corporate culture, personnel, marketing research, and contributions to the advertising industry.  The goal of Adam Matthew’s research was to build a digital database that captured the essence of the agency and its contributions to American consumer culture.

Homepage for J. Walter Thompson: Advertising America database featuring 1972 Kodak ad from the JWT Advertisements Collection.
Homepage for J. Walter Thompson: Advertising America research database featuring 1972 Kodak ad from the JWT Advertisements Collection.

Thanks to the work of Adam Matthew Digital, Backstage Library Works, our own Digital Collections & Curation Services, and several Duke student assistants, the database is now complete and available to institutions for purchase.  Titled J. Walter Thompson: Advertising America, the database includes print advertisements, writings and speeches by JWT staff, company publications, account materials, company newsletters, market research and reports, meeting minutes and much, much more.  Together, these materials not only document the story of one of America’s oldest and most enduring advertising agencies, but they also reveal many aspects of 20th century history.  Researchers interested in facets of business, social, economic, and cultural history are sure to find the database a rich resource.

"Browse by Collection" page for J. Walter Thompson: Advertising America research database.
“Browse by Collection” page for J. Walter Thompson: Advertising America research database.

If you are interested in purchasing the database for your own institution, inquiries can be sent to Adam Matthew Digital website hereThe database is free to Duke students, faculty, and staff in the Libraries’ collection of resource databases here.

Workshop – Books as Social Networks: Documenting the Role of Individuals in the Production and Consumption of Print Culture

Date: Friday, May 11, 2018
Time: 1:00pm – 3:30pm
Location: Rubenstein Library 150
Registration

Using rare books from the Rubenstein Library, this hands-on workshop will introduce participants to the discipline of Book History and explore methodologies for studying books as artifacts. We will explore evidence of the individuals involved in the production, distribution, and consumption of books in the West, including authors, printers, illustrators, booksellers, and readers, from the 15th to the 20th century. Using this evidence, we’ll consider what the roles of these individuals and the relationships between them can tell us about print culture in their time

The workshop will include a discussion of the kinds of evidence and strategies for investigation, followed by lab session devoted to the investigation of individual artifacts in the Rubenstein collection.

April 17: Ask an Archivist Q&A Panel

Black and white photograph of two people in a room filled with shelves of files. The man, standing, is hold open a file filled with peppers, he has a cartoon speech bubble and asks "What's a Diary, Mattie?". The woman, seated also has a cartoon speech bubble which reads "Like an old-fashioned blog, Jay."Date: April 17, 2018
Time: 11am – 12pm
Location: Rubenstein Library 150
Register now

Need tips on getting started with archival research? Curious how archives acquire collections? Thinking about archives as a career? Or just want to know what’s up with the white gloves? Bring your questions to a panel discussion with three archivists from the Rubenstein Library.

Participants:

  • John Gartrell, Director of the John Hope Franklin Center for African and African American History and Culture
  • Kate Collins, Research Services Librarian, Rubenstein Library
  • Tracy Jackson, Head, Center Manuscript Processing, Rubenstein Library

Moderated by Mandy Cooper, PhD Candidate, Duke University Department of History and Rubenstein Library Research Services Graduate Intern

Teaching with Archives: Summer Workshop at the Rubenstein Library

Date: May 21-25, 2018
Time: 1:30-4:30pm
Location: Rubenstein Library 150
Registration now open through DukeHub

flyer showing information about the workshop

The Rubenstein Library will host a Duke Summer Doctoral Academy entitled “Teaching with Archives.”  The one-week, 15-hour workshop will feature faculty from the humanities and interpretative social sciences who have incorporated rare book and special collections materials into their undergraduate courses.  The will share their experiences of developing assignments and in-class exercises around these unique sources.

Participating faculty include:

Edward Balleisen  (History)

Clare Woods (Classical Studies)

Laura Lieber (Religion)

Trudi Abel (Rubenstein Library, Information Science & Studies)

Victoria Szabo (Art, Art History & Visual Studies, Information Science & Studies)

The workshop will meet May 21-25 from 1:30-4:30.  Registration through DukeHub is now open.

[Cancelled] New Workshop for Grad Students: The Law & Ethics of Using Archives

This workshop has been cancelled. We plan on offering it again in the future.

Date: Monday, March 26, 2018
Time: 10am-12pm
Location: Rubenstein Library 349
Register Here

Archives are loaded with legal questions. For almost any item created in the last 150 years, copyright, privacy and other laws play a major role in how you can reuse those materials in research. This session will cover how to understand what material is legally restricted, how to make uses by obtaining permission or exercising fair use, and how to navigate the ethics of researching when the law is unclear.

This session will be led by Dave Hansen, Duke’s Director of Copyright and Scholarly Communication. Dave is a lawyer and librarian who works with Duke faculty and students to help them understand the scholarly publishing system and find ways to help them disseminate their research broadly.

This workshop will count towards Duke Graduate Students’ RCR training hours. Advanced registration is required, sign up now.

Sojourner Truth’s Narrative

Post contributed by Jessica Janecki and Lauren Reno

Over the past few years, the Rubenstein Library acquired some early editions of the Narrative of Sojourner Truth. These new acquisitions allowed catalogers in the Technical Services department to reevaluate and re-catalog these editions of the Narrative according to more current standards. We were surprised to find upon searching OCLC, the union catalog used by libraries around the world, that authorship for the Narrative was given to Olive Gilbert in most of the catalog records for various editions. This gave us pause and cause to look more closely at the history of the Narrative, the life of Sojourner Truth, and ultimately how to approach the cataloging of one of the most important books of the 19th century by one of the foremost abolitionists and feminists.

The attribution to Gilbert is problematic given that the first edition in 1850 and subsequent editions to 1878 reference Truth as the author in the publication statement with wording such as, “Printed for the Author,” or “Published for the Author.” Cursory research would show that Truth acted as her own publisher and distributor. This statement confirms that she also considered herself the author. Additionally, Gilbert’s name does not appear anywhere on any 19th century editions of the Narrative. Meaning, those attributing authorship to Gilbert had to be conducting some research into the history of the Narrative, and were likely to come across the fact that Truth was also the publisher and distributor.

1850 edition of Narrative of Sojourner Truth
Title page and frontispiece portrait of the first edition of ‘Narrative,’ 1850.

What emerged when we looked at more recent research, mostly consulting Nell Irvin Painter’s biography Sojourner Truth: A Life, A Symbol, was unsurprisingly that the history of the writing and publication of the Narrative is complex. This however does not account for this century-long misattribution of authorship.

Continue reading Sojourner Truth’s Narrative

Oct. 20th: Oral History Workshop

Date: Friday, October 20, 2017
Time: 1:00pm – 3:00pm
Location: Rubenstein Library 249 (Carpenter Conference Room)
Contact: Elizabeth Dunn, elizabeth.dunn@duke.edu

Are you interested in creating an oral history of your family, organization, or house of worship? Do you need to do oral histories for your academic research?

In this free workshop–taught by Craig Breaden, the Rubenstein Library’s Audiovisual Archivist–you’ll learn how to select equipment, negotiate rights issues, produce effective interviews, and archive your recordings. You will also receive a guide to the best oral history resources available in print and online.

The workshop is open to all, but registration is required

Flyer for Oral History Workshop

Hidden Treasures in the Harold Jantz Collection

Post contributed by Janice Hansen.

Title page of Happel’s Thesaurus Exoticorum, from the Harold Jantz collection at the Rubenstein Library.

No one can describe the focal points of the Jantz Collection better than Harold Jantz himself. He described the better part of his book-collecting career as “amateur,” marked by “casual collecting according to personal tastes and interests.” Jantz did not consider himself a “bibliophile,” but rather a “reader and an explorer” (Jantz, xxii). This description rings particularly true when considering the Harold Jantz Collection as a whole. Duke University acquired the Jantz Collection in 1976. With approximately 10,500 volumes, it provides one of the most comprehensive and unique explorations of German Baroque literature in the United States. The collection highlights the areas in which Harold Jantz was most interested, including German Americana, Faustian and Goethean material, the occult, and more. In addition to these volumes, the David M. Rubenstein Rare Book & Manuscript Library holds the personal papers of Harold Jantz; a collection of 170 early manuscripts, music manuscripts, and autograph albums; and a graphic art collection consisting of engravings, etchings, and other prints with dates ranging from the 1400s to the 1800s.

The manuscript fragment through which I got to know the Jantz collection was used to bind Eberhard Werner Happel’s 1688 Thesaurus Exoticorum, a fascinating piece in and of itself. There are a number of reasons why this particular volume would have been of great interest to Harold Jantz, the great explorer of German Baroque literature. Happel’s work is a compendium of information in the German tongue. It collected news and curiosities, ordering these snippets of information and illustrating them profusely with intricate woodcuts.

Engraved title page of Thesaurus Exoticorum showing some of the curiosities and rarities to be discussed in the course of the text.

Works like these have only begun to garner scholarly attention in recent years, but Jantz saw the value in the lesser-known authors and works. The Thesaurus Exoticorum is peppered with information about the Americas, placing it in the genre of Americana, another of Jantz’s collecting focal points. Happel considered reading to be a replacement for experience, this text thus allowing readers more knowledge in reading it than with many years of world travel. The icing on the cake for such a Baroque and Americana-filled work is then its fine binding.

Entry on Brazilian culture as understood by Happel and one of the many descriptions of the New World in the text.

 

But what Jantz likely didn’t know, was just how unique of a binding it truly was. Using leaves of unwanted, outdated, or worn manuscripts to bind other works was a common bookbinding practice in the sixteenth and seventeenth centuries. This practice gave new life to materials that would otherwise be discarded. The manuscript waste on Happel’s work has its own story to tell, and a fascinating one at that. Continue reading Hidden Treasures in the Harold Jantz Collection

Story+ Students Create “Race & Ethnicity in Advertising” Website

Sheer Elegance pantyhose advertisement
Pantyhose advertisement from the Jean Kilbourne Papers.

Post contributed by Jessica Chen. Jessica is a Duke undergraduate and  was a participant in the Story+ program during Summer 2017.

This summer marked the first incarnation of Story+, a program for humanities research and dynamic storytelling sponsored by Duke University’s Franklin Humanities Institute. Each project team consisted of a few Duke undergraduates, one graduate student mentor, and a “client” such as the NC Justice Center, the Duke Classics Lab, and the Hartman Center for Sales, Advertising & Marketing History. As an art history major interested in archival work, I applied (and was hired) for a position with the Hartman Center’s “Race and Ethnicity in Advertising” project. The other students on the project included Lizzie Butcher, Cyan DeVeaux and our mentor, Meghan O’Neil.

Perfume advertisement from the Jean Kilbourne Papers.
Perfume advertisement from the Jean Kilbourne Papers.

Our assignment was to create a digital resource for students and researchers that would serve as a portal for the Hartman Center’s resources related to underrepresented racial and ethnic groups in the United States. At first I wasn’t sure what ‘humanities research’ really entailed. I also didn’t know what the Hartman Center was, and I was confused as to why the Rubenstein Library wasn’t a normal, circulating library. Luckily, Hartman Center staff gave us an overview of the Center’s collections and the process of requesting and reserving materials for research. In the reading room, we looked at collections that featured different perspectives in the advertising industry: personal and professional documents of people of color who worked in advertising, marketing research reports analyzing and interpreting minority groups as consumer segments, and depictions of race and ethnicity in print advertising. We met with Hartman Center staff to present both our research findings and our website design ideas. We also were trained in how to build a website using Omeka.

Besides links to the various pertinent collections and a gallery of images, our website includes exhibits that each of us created with material from the Hartman Center, allowing us to pursue our individual interests in more depth. Our exhibits varied widely in topic. Lizzie Butcher’s exhibit described the “Black is Beautiful” movement in the 1960s and its effect on print advertisements, while Cyan DeVeaux’s exhibit depicted the development of professionals of color working in advertising. My exhibit, which illustrated the evolution of marketing research focused on minorities, taught me how to piece a narrative together by showcasing items from the Hartman Center’s collections and incorporating secondary sources to provide the historical context.

Screenshot from Race and Ethnicity in Advertising WebsiteScreenshot from Race and Ethnicity in Advertising Website

 

 

 

 

 

 

Through the Story+ program and this project, I learned how to conduct archival research, work in a highly interdisciplinary team, and create a website with assorted features – skills I had always wanted to develop, but didn’t have the opportunity to do so before this summer. I look forward to doing more humanities research in the future and spending more time in the Rubenstein Library, as well!

Check out the Hartman Center’s new Race & Ethnicity in Advertising website!

From the Far East to the East Side: Broadening Narratives of Immigration and Refugees in the Rubenstein Library’s Human Rights Archive

Post contributed by Jonathan Johnson, Associate Professor in the Department of Art at Otterbein University, a recipient of a 2017 Marshall T. Meyer Research Travel Grant.

 

It was my pleasure to spend a week in the David M. Rubenstein Rare Book & Manuscript Library this summer engaging with photographs, documents and videos from Duke’s Human Rights Archive.  I am in the pre-production phase of an experimental documentary film project that centers around the informal storytelling sessions between recent Southeast Asian immigrants that took place in my mother’s beauty shop in the 80’s and 90’s in St. Paul, Minnesota.

 

International Monitor Institute records, 1990-2003. Volume/Box:PH3

I was particularly interested in photographic prints from the International Monitor Institute Records (IMI) that documented human rights abuses in Southeast Asia, particularly in Burma (Myanmar).  Many of these photographs were taken near the Thai border in refugee camps and temporary outposts of various branches of the Karen National Union that oppose the Burmese government. I intend to use these materials as aids to oral history interviews that I am conducting with my mother and others in this community that formed around her beauty shop.

 

International Monitor Institute records, 1990-2003. Volume/Box:PH3

As an artist that uses archives and primary source material (and also creates them), I start with a concept but remain open to the labyrinth experience that often occurs in the archive. For instance, when the random sequencing of photographic prints in an archival folder creates an unintended narrative through formal relationships (color, line, texture) and metaphor.  In one case, the grid-like charred remains from a recently torched resistance army camp follows a wide landscape photo shot from a helicopter.  The sense of scale and context meld into one another, the vast beautiful jungle landscape absorbing the physical and psychological terror of this conflict.  As I storyboard my documentary, I am now thinking about how competing senses of scale and vantage point might stand in as visual representations of the fragmented reflections and narratives that are contained in the oral history interviews that I’m making.

 

This is just one of many examples of when creative research, chance and intuition intersected during my time in the Rubenstein Library. For an artist, this is the most rewarding experience of working in the archive.