Tag Archives: fashion

Recovering the 1970s

This summer, I began processing a collection of the Office of Student Activities and Facilities’ (OSAF) records. While processing this collection, I stumbled upon a folder simply titled “IFC Functions.” In a haze of student group folders, ASDU folders, DSG folders, etc., I was not particularly struck by this folder. This was a mistake. Upon opening this folder, I found pure gold.  This folder contained memories of the 1970s that I am sure our parents, at least mine, have willfully chosen to forget.

This folder contained information sent to the Inter-Fraternity Council (IFC) of cover bands who wanted to play at Duke. These band promotion packets contained blurbs and publicity about the bands, such as this quote from the promotion pack of a band that called “Hydra”: “Hydra is unquestionably the finest heavy hard rock band in the Southeast. They are also the most danceable group you will find anywhere.”

So I was intrigued and wanted to learn more.  That is when I found the most amazing thing of all.  Every band sent a picture of themselves with their packets; these photos chronicled the outstanding fashion trends of the 70s.

Each band had a different look, a different style, and everyone was fantastic.  There were such bands as “Hydra,” who was 70s Goth; “Radar,” who was bohemian rock; “Brother Bait,” who was a 70s version of what I would call hippy chic; and “Choice,” who struck me as a 70s version of the Jonas Brothers.

Hydra, “the finest heavy hard metal rock band in the Southeast” and “the most danceable group you will find anywhere.”
Radar, more relaxed than Hydra.
Brother Bait: fashionable hippies.
Choice, aka The Jonas Brothers of the 1970s.

This folder was so interesting because it really allowed me to catch a glimpse of such an iconic era.  I thoroughly enjoyed working on this collection as it enabled me to take a step back in time and learn about a fascinating part of Duke’s rich student history.

Post contributed by Julia Eads, Trinity College ’14 and student assistant in Technical Services.

Assistant Coaches as Style Icons

Or, A Sartorial Look at the Sports Information Office Records

For the last two months, I have been processing a large accession of materials from the Duke Sports Information Office. The vast majority of the accession consists of photographs and negatives from Duke football teams, served with a side of basketball and seasoned with photos of other teams and individual athletes. As you can imagine, I have gone through many generations of athletes, coaches, and of course, fashion trends. This post is dedicated to a few assistant football coaches who weren’t afraid to show add some fashion flair to their official photos.

Assistant Football Coach John Guy
Assistant Football Coach John Guy shows us his kitchen style. The no-apron look was very in that season.


I should also say outright: I love sports, particularly college athletics. I did my undergraduate work at a football school. I have free t-shirts from at least a dozen other athletic teams at my undergrad school. My graduate degrees are from . . . well, another school in the Triangle with a basketball team. As a result, processing this collection has been a lot of fun for me.


Assistant Football Coach David Holton is a man who is not afraid of mixing patterns and textures in his outfits. Stripes, plaid, and corduroy: very boho-chic.

During my time processing the Sports Information Collection, I’ve noticed something about the coaching staff photos: although the head coaches by and large have fairly tame outfits, the assistant coaches most certainly do not. Perhaps they want to ensure that players can see them on the sideline/courtside? Maybe they just love mythologically-inspired ties? We’ll probably never know for sure!


The Ties of John Gutekunst

The photos above showcase the ties of Freshman Football Coach John Gutekunst. I’ve taken the liberty of calling out the patterns on both so that you can see in better detail. Clearly, Gutekunst stayed with the animal theme over the course of his career—by the later picture, he even ventured to wear a butterfly shirt with the mythological tie!

To close out this post, I think we should all tip our hats to the adventurous styles of these assistant football coaches. They have showed us how to look cool on the sidelines, in the kitchen, and in your formal yearbook photos. Keep up the great work!

Now tell me: who’s your style icon? Are you channeling Guy’s daring “no-apron” look, Holton’s mixed patterns and textures, or Gutekunst’s animal-themed accessories?

Post contributed by Maureen McCormick, Drill Intern for the Duke University Archives.