Category Archives: Exhibits

“You’ve Got . . . Personality: Testimonial and Celebrity Endorsement Advertisements”

Date: 8 April-30 June 2010
Location and Time: Rare Book Room cases during library hours
Contact Information: Jackie Reid, 919-660 5836 or j.reid(at)duke.edu

Testimonial advertisements, today seemingly reserved for fading actors, retired politicians, and late-night cable infomercials, were once a mark of innovation and prestige in advertising. This exhibit, a complement to “The Power of Refined Beauty: Photographing Society Women for Pond’s, 1920s-1950s,” highlights some examples of this style of advertising, as documented in the collections of the Hartman Center.

In 1923, JWT created a new advertising campaign for Pond’s creams, based on the testimonials of leading American society women and European titled nobility. That campaign lasted for over thirty years and is the focus of half of the exhibit. Newsletters, internal memos, publications, ads and other items allow the viewer a behind-the-scenes look at bringing a concept to fruition in a long-standing advertising campaign.

Taking a broader view, the other half of the exhibit documents an overview of the use of testimonials and celebrity endorsements in advertising for a range of products. From an 1893 endorsement by arctic explorer Lieutenant Peary for Kodak, to Count Basie for Camel cigarettes, to Coach K for American Express, a wide variety of well-known celebrities are shown endorsing products. Advertisements, reports, and memos illustrate advertisers’ belief that celebrity testimonials could lend products a feeling of familiarity and credibility, while also creating the illusion that to purchase a given product was to belong to an elite cast.

Post contributed by Jackie Reid, Director of the Hartman Center, and Lynn Eaton, Hartman Center Reference Archivist

“The Power of Refined Beauty: Photographing Society Women for Pond’s”

Date: 5 April-22 August 2010
Location and Time: Special Collections Gallery during library hours
Contact Information: Jackie Reid, 919-660 5836 or j.reid(at)duke.edu

Nadejda, Marchioness Milford Haven, n.d., by Edward Steichen. Photograph courtesy of the J. Walter Thompson Company Archives.

Nadejda Mikhailovna Romanov Mountbatten, Marchioness of Milford Haven, won a Charleston dance competition at Cannes in 1921 with the future King George VI.

Anne Tracy Morgan organized the American Fund for French Wounded, earning the Croix de Guerre and recognition from the French Legion of Honor.

Clare Josephine O’Brian Egerton, Duchess of Sutherland, lost $84,000 of jewels on the morning of Queen Elizabeth II’s coronation.

Along with other socialites, heiresses, and royalty from families such as the Vanderbilts and the Roosevelts, these women appeared in Pond’s socialite endorsement campaign, masterminded by the J. Walter Thompson Company. The Hartman Center‘s new exhibit,”The Power of Refined Beauty: Photographing Society Women for Pond’s, 1920s-1950s,” charts the course of this wildly-successful thirty-year campaign.

Adding to the prestige of the campaign, the women’s photographs were taken by distinguished fashion photographers such as Edward Steichen, Baron Adolph de Meyer, Louise Dahl-Wolfe, and Cecil Beaton.

A print catalog of these photographs will complement the exhibit. Please e-mail hartman-center(at)duke.edu to request a copy.

“Abusing Power: Satirical Journals from the Special Collections Library”

Date: 22 February-11 April 2010
Location and Time: Perkins Library Gallery during library hours
Contact Information: Meg Brown, meg.brown(at)duke.edu

"Pobre España" by Anonymous. From La Flaca, 12 September 1872.

The RBMSCL’s outstanding collection of over 60 satirical magazines from Europe and North and South America offers a panoramic view of international journalistic caricature from its origins in the 1830s to the present day. This exhibit, which gathers vivid examples from these periodicals and places them in their historical context, surveys the spectrum of comic journalism, examining the visual languages of graphic satire, and investigating its rhetorical power.

Curated by Neil McWilliam, Walter H. Annenberg Professor in the Department of Art, Art History & Visual Studies with the assistance of students in his “From Caricature to Comic Strip” course, the exhibit coincides with “Lines of Attack: Conflicts in Caricature,” an exhibition of contemporary and historical graphic satire at the Nasher Museum of Art at Duke University.

To see images from the exhibit, and to learn more about the RBMSCL’s collection of satirical journals, visit the exhibit’s online guide.

Behind the Scenes: Intern Angela DiVeglia

Most people associate Victorian women with high tea and corsets, not with struggles for justice and equality. However, Angela DiVeglia, graduate intern at the Sallie Bingham Center and co-curator of “I Take Up My Pen: 19th Century British Women Writers,” spends much of her days examining the relationships between current feminist thought and the work done by early feminists in the United States and Great Britain.

Angela DiVeglia gives this Frances Power Cobbe pamphlet a thumbs-up.

Several of the items in the library’s current exhibit, such as the pamphlet above (Our Policy: An Address to Women Concerning the Suffrage by Frances Power Cobbe), were produced by strong and outspoken feminists who wrote and lectured widely during a time when women were still expected to remain within the domestic sphere.

DiVeglia writes, “It’s really inspiring and grounding to work with these kinds of materials; it’s easy to think of our own struggles outside of their historical contexts, to feel like we’re the only people fighting these particular fights. Seeing pamphlets and books produced by people like Frances Cobbe and Annie Wood Besant—women who were often ostracized for their work, and who occupy marginal places in history—reminds us that we’re actually part of a huge, rich legacy of people who want to create a better world.”

If you haven’t had a chance to visit the exhibit yet, it will be on display in the Perkins Library Gallery until February 21!

Historical Photography Display

Dates and Times: Wednesday, 27 January 2010, 1:00-5:00 PM and Thursday, 28 January 2010, 9:00 AM-5:00 PM
Location: Rare Book Room
Contact Information: Karen Glynn, 919-660-5968 or karen.glynn(at)duke.edu

Unidentified man wearing a blue tie. Quarter-plate tintype, ca. 1850s. From the Jarratt-Puryear Family Papers.
Unidentified man wearing a blue tie. Quarter-plate tintype, ca. 1850s. From the Jarratt-Puryear Family Papers.

The Archive of Documentary Arts‘ annual display showcases the numerous formats that document the evolution of the photographic process from early daguerreotypes to modern digital prints. The display will include photographs by Mathew Brady, Timothy O’Sullivan, Edward Curtis, Doris Ulmann, Eudora Welty, Lewis Hine, Manual Alvarez Bravo, Minor White, and Walker Evans.

Please note that the display is open by appointment only during the hours noted above. Contact Karen Glynn (919-660-5968 or karen.glynn(at)duke.edu) to schedule your appointment.

Unable to visit the display? Over 100 images from the archive’s collection have been reproduced in Beyond Beauty: The Archive of Documentary Arts at Duke University. This full-color, 128-page publication is our gift to you with a $50 minimum donation to the archive (donation form here).

Opening Reception for “Conscience of a Nation”

Date: Wednesday 20 January 2010
Time: 4:30 PM
Location: Perkins Library Rare Book Room
Contact Information: Karen Jean Hunt, 919-660-5922 or k.j.hunt(at)duke.edu

Join the exhibit curators and the staff of the John Hope Franklin Research Center for African and African American History and Culture as they celebrate the legacy of Professor John Hope Franklin (1915-2009).

Speakers will include Judge Allyson Duncan, a 1975 Duke Law graduate, and Dr. Walter Brown, former dean of North Carolina Central University’s School of Education.

“Conscience of a Nation: John Hope Franklin on African American History”

Date: 13 January-31 March 2010
Location and Time: Rare Book Room cases during library hours
Contact Information: Janie Morris, 919-660-5819 or janie.morris(at)duke.edu, or Paula Mangiafico, 919-660-5915 or paula.mangiafico(at)duke.edu

Sit-In Songs LP, 1962. From the Frederick Herzog Papers


The recent passing of historian, author, teacher, and activist John Hope Franklin has prompted all of us at the RBMSCL to consider the role of historical research and education in ending injustice, fear, and hatred. As Dr. Franklin wrote in a 3 June 2002 letter to fellow historian Nell Irvin Painter (on display in this exhibit), history’s responsibility is “to illuminate and interpret the past in order to ‘map’ what we think the future should be.”

Inspired by Dr. Franklin’s powerful words, this exhibit is a tribute to his legacy. The exhibit uses materials from the RBMSCL’s collections to explore four themes crucial to understanding the history of African Americans in the United States: African American enslavement, segregation and the Jim Crow era, the Civil Rights Movement, and the contributions of African American historians.

Dr. Franklin’s papers (collection inventory here) are held by the John Hope Franklin Research Center for African and African American History and Culture. For more information on using this collection, contact the Franklin Research Center staff at franklin-collection(at)duke.edu.

“Cedric Chatterley: Photographs of Honeyboy Edwards”

Date: 18 January-28 March 2010
Location and Time: Special Collections Gallery during library hours
Contact Information: Karen Glynn, 919-660-5968 or karen.glynn(at)duke.edu

David “Honeyboy” Edwards at home on South Wells near 43rd Street, Chicago, Illinois, winter, 1994.


In this series of black and white photographs, photographer Cedric Chatterley traces the life of blues musician David “Honeyboy” Edwards, beginning at his birth place in Shaw, Mississippi and continuing through the Mississippi Delta to New Orleans, Memphis, and Chicago. Chatterley drove thousands of miles—often with Honeyboy himself—photographing important people and places in Honeyboy’s long career, as well as his performances at blues festivals, concerts, and recording sessions.

Reflecting on the photographs, Chatterley writes, “Touring with Honeyboy in the 1990s, and also traveling alone with his life’s story in hand, were formative times for me as an image maker. . . . From him I learned that there is a rhythm, a cadence, and a particular way in which time and sight and sound and memory—expressed and unexpressed—are inseparable when they come together to shape an image, whether that image is delivered in the form of a song, photograph, or any other form of expression.”

If you’re unable to visit the libraries, you can still see the photographs in the online exhibit.

These photographs belong to the Cedric N. Chatterley Photographs, 1985-2003 (collection inventory here), a collection recently acquired by the RBMSCL’s Archive of Documentary Arts. For more information on using this collection, contact the RBMSCL at special-collections(at)duke.edu.

On 28 January, two additional exhibits of Chatterley’s work—including his handmade cameras—will open at the Center for Documentary Studies. The CDS will also host a public reception for Chatterley that evening at 6 PM. More information is available here.

“I Take Up My Pen: 19th Century British Women Writers”

Date: 15 December 2009-21 February 2010
Location and Time: Perkins Library Gallery during library hours
Contact Information: Meg Brown, meg.brown(at)duke.edu

An Amusing Story by T. Conti
“An Amusing Story” by T. Conti. From the Illustrated London News, 1 April, 1893

Tumultuous, changeable 19th century Britain was the era of the professional woman writer. Amid emerging controversies over women’s suffrage and a woman’s rights over her property, her children, and her own body, women demanded a place alongside men in the world of letters to contribute to cultural discourse, to make their opinions heard, and to tell their own stories.

“I Take Up My Pen: 19th Century British Women Writers” focuses on women’s use of writing as a powerful tool to alter their positions within a social order that traditionally confined them to the home. The women represented here—including Jane Austen, Elizabeth Barrett Browning, and the Brontë sisters—are lecturers, suffragists, publishers, world travelers, professional writers, poets, journalists, and labor reformers. The exhibit also highlights the fascinating array of literary publications available to 19th century readers and writers: everything from periodicals and the penny press to three-volume bound editions, gift books, pamphlets, letters, and diaries.

Curator Angela DiVeglia arranges exhibit materials
Curator Angela DiVeglia arranges exhibit materials

An online guide to the exhibit offers links to the digitized full-text versions of many rare 19th century works in the RBMSCL’s collections.

“I Take Up My Pen: 19th Century British Women Writers” is presented by the Duke University Libraries and curated by Sara Seten Berghausen, Angela DiVeglia, Anna Gibson, and William Hansen with co-sponsorship from the Sallie Bingham Center for Women’s History and Culture and the E. Rhodes and Leona B. Carpenter Foundation.

For more pictures of the curators installing this exhibit, visit the Duke University Libraries on Flickr!