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The Future of Trendspotting: JWT’s Ann Mack

Date: Thursday, October 18, 2012
Time: 5:00 PM reception, 6:00 PM talk
Location: Gothic Reading Room, Perkins Library
Contact information: Jacqueline Reid Wachholz, 919-660-5836 or j.reid(at)

The John W. Hartman Center for Sales, Advertising & Marketing History at Duke University celebrates its 20th Anniversary in 2012 with a lecture series of advertising luminaries. Please join us next Thursday for the third talk in the series.

Ann MackAnn Mack, Director of Trendspotting at JWT will talk about 10 Trends that will Shape the World in 2012 and Beyond, sharing details on some of the key trends that brands will need to understand in the years ahead. Mack will outline these changes in the global zeitgeist, explain what’s driving them, and detail how they’re starting to play out in society. She will also discuss the role of trends at JWT and her process, as well as her career trajectory.

The event is free and open to the public. For more information, visit the lecture series website.

This 20th Anniversary Lecture Series event is sponsored by the Duke University Office of the Provost, Fuqua School of Business, Trinity College of Arts & Sciences, Markets & Management Studies, Duke Marketing Club, and JWT.

Post contributed by Jacqueline Reid Wachholz, Director of the John W. Hartman Center for Sales, Advertising, and Marketing History.