The Duke Digital Collections team is excited to announce our newest project: AdViews, a digital archive of vintage television commercials. Our first batch of commercials went live in iTunes U last night (July 20, 2009), and we’ll continue to add thousands of historic commercials to the collection through the rest of 2009. By year’s end, the collection will contain over 10,000 digitized TV commercials from the archives, all available for FREE from Duke’s iTunes U site.

AdViews will provide students, teachers, and researchers access to a wide range of vintage brand advertising from the first four decades of mainstream commercial television. The collection will support interdisciplinary research, not only in marketing and advertising history, but also in visual studies, communication, women’s studies, public health, cultural anthropology, nutrition, technology, and more.

AdViews currently features commercials from the ad agency D’Arcy Masius Benton & Bowles (DMB&B), a New York advertising firm founded in 1929. The DMB&B archives are held at Duke in the Hartman Center for Sales, Advertising & Marketing History, a research center in the Rare Book, Manuscript, and Special Collections Library.

Stay tuned! We’ll be right back with more AdViews updates and behind-the-scenes information…