Duke University Markets and Management Professor George Grody used vintage commercials in the AdViews collection in his Fall 2009 course, “Marketing Across Borders.” In this video, five students from the course discuss their experiences using AdViews in their class.
In addition to to the Marketing Across Borders feature, we’ve also published our fourth and final batch of newly digitized content: [reposted from The Devil’s Tale]
The Diamonstein-Spielvogel Video Archive was one of our first video digitization projects. Available free in both YouTube and iTunes U, the collection features interviews Barbaralee Diamonstein-Spielvogel conducted with prominent artists, musicians, architects, designers, photographers, directors, actors, writers, and art collectors, documenting the arts world during the nineteen seventies and the nineteen eighties.
A new exhibit entitled “Displacement: The Three Gorges Dam in Contemporary Chinese Art” opens tonight at the Nasher Museum of Art here at Duke. In the exhibit, four contemporary artists respond to the Three Gorges Dam, a project to build a hydroelectric dam across the Yangtze River, completed near Yichang, China, in 2008. Construction of the dam “displaced more than one million people and submerged more than 1,200 towns,” including some important cultural and archaeological sites.
[Note: This is a guest post from Rita Johnston, Project Digitization Assistant for the NHPRC-funded ROAD 2.0 project. Thanks, Rita!]
ROAD 2.0 (Resource of Outdoor Advertising Descriptions) is a project to digitize images of billboards described in the ROAD database and match them with existing metadata. What I find interesting about the collection as a whole is that it offers an abundant variety of examples of advertising throughout the 20th century, and the content often uniquely reflects the times in which the advertisements were designed. This WWII-era advertisement encourages citizens to pay their taxes on time by linking paying taxes with the war effort. [ROAD metadata record: AAA0618]
The Sallie Bingham Center for Women’s History and Culture has a collection of over 4,000 zines written by women and girls from the early 1990s to the present. So far we have about 2,600 of these issues cataloged in a metadata-only database. At first glance, the zines look like perfect candidates for full-scale digitization. They are frequently used by researchers from around the United States and beyond, have great visual appeal, and often are the only copies to be held in an archives. Digitizing would help preserve zines from heavy use and promote broader access to unique material in a popular collection.
The award-winning Historic American Sheet Music Project of the Duke Libraries Digital Collections provides access to images of more than three thousand pieces of early American sheet music. Almost all of this music is popular vocal music intended for voice with piano accompaniment, and virtually none belongs to the genres of classical or concert music, which are also richly represented in the collections of the Duke Libraries. The Classical String Quartet, 1770-1840, begins to explore this area, and makes available the contents of about forty collections from the period when the string quartet was at its peak, when the works of the Viennese masters for the genre were created, many of them unavailable previously in any form since their original publication. Of particular interest are the various arrangements of operas for string quartet, including Joseph and his Brothers by Méhul, and the famous Magic Flute of Mozart. This resource will be highly valuable to scholars of the period, providing primary sources for study, and to string quartets, with a wealth of new repertoire.
The Duke Digital Collections team is excited to announce our newest project: AdViews, a digital archive of vintage television commercials. Our first batch of commercials went live in iTunes U last night (July 20, 2009), and we’ll continue to add thousands of historic commercials to the collection through the rest of 2009. By year’s end, the collection will contain over 10,000 digitized TV commercials from the archives, all available for FREE from Duke’s iTunes U site.
AdViews will provide students, teachers, and researchers access to a wide range of vintage brand advertising from the first four decades of mainstream commercial television. The collection will support interdisciplinary research, not only in marketing and advertising history, but also in visual studies, communication, women’s studies, public health, cultural anthropology, nutrition, technology, and more.
In late-March 2009, we proudly published a digital collection entitled: Sam Reed and the Trumpet of Conscience. This collection documents the life and work of activist and organizer, Sam Reed, and the organization and publication, the Trumpet of Conscience, he founded in Durham, N.C., 1987-2000. The Trumpet of Conscience worked for social justice and to improve race relations, and the group’s mission was “To come together, to listen to one another, to strive toward reducing and eliminating the root causes of crime and divisiveness in our midst.”
TOC was open to all and attracted active involvement from numerous Duke University and North Carolina Central University faculty, as well as local Durham residents. According to William Willimon, former Dean of Duke Chapel, Duke and Durham’s Martin Luther King Day celebrations were established, in large part, because of Reed’s efforts. The Sam Reed and the Trumpet of Conscience digital collection includes newsletters, planning documents, photographs, awards, speeches, and interviews created and collected by Sam Reed. The collection also includes articles by and about Dr. John Hope Franklin.
We’re very excited to announce the Deena Stryker Photographs digital collection. It includes approximately 1,850 photographs shot in Cuba between 1963 and 1964, processed by Alberto Korda on the island. The collection features photographs of Fidel Castro and Raúl Castro, as well as other major figures in the Cuban Revolution, including Ernesto “Che” Guevara, Celia Sánchez, and René Vallejo. In addition to images of key members of the Castro government at work and relaxing, the collection documents everyday life in Havana and in rural Cuba, focusing on farms, development projects, and schools.