[Note: This is a guest post from Rita Johnston, Project Digitization Assistant for the NHPRC-funded ROAD 2.0 project. Thanks, Rita!]
ROAD 2.0 (Resource of Outdoor Advertising Descriptions) is a project to digitize images of billboards described in the ROAD database and match them with existing metadata. What I find interesting about the collection as a whole is that it offers an abundant variety of examples of advertising throughout the 20th century, and the content often uniquely reflects the times in which the advertisements were designed. This WWII-era advertisement encourages citizens to pay their taxes on time by linking paying taxes with the war effort. [ROAD metadata record: AAA0618]
Continue reading Outdoor Advertising Images in the ROAD 2.0 Project