{"id":16110,"date":"2021-08-19T12:34:51","date_gmt":"2021-08-19T16:34:51","guid":{"rendered":"https:\/\/blogs.library.duke.edu\/rubenstein\/?p=16110"},"modified":"2021-08-19T12:34:51","modified_gmt":"2021-08-19T16:34:51","slug":"taking-flight","status":"publish","type":"post","link":"https:\/\/blogs.library.duke.edu\/rubenstein\/2021\/08\/19\/taking-flight\/","title":{"rendered":"Taking Flight: The Pan American World Airways Digital Collection and DPLA Portal"},"content":{"rendered":"

Post contributed by Leah Tams, Pan Am CLIR Grant Intern.<\/em><\/p>\n

For National Aviation Day, the Hartman Center for Sales, Advertising & Marketing History is excited to announce the launch of the Pan American World Airways Advertisements Digital Collection<\/a><\/strong>, which was supported with a Digitizing Hidden Collections grant from the Council on Library and Information Resources<\/a><\/strong>. The Pan American World Airways Digital Collection comprises over 6,500 advertisements from the Hartman Center\u2019s collections, including the J. Walter Thompson Domestic Advertisements<\/strong><\/a>, J. Walter Thompson Frankfurt Office Advertisements<\/strong><\/a>, and Wells Rich Greene Inc<\/a><\/strong>. The digital collection spans most of Pan Am\u2019s history, beginning with its World War II-era expansion and military involvement, and ending with Pan Am\u2019s 1991 acquisition by Delta Airlines.<\/p>\n

\"1991
Anywhere You Want ad, 1991<\/a>.<\/figcaption><\/figure>\n

The Pan Am Digital Collection can be searched using free-text keyword searches, as well as through faceted searching by year, aircraft type (under the \u201cSubject\u201d search facet), language, departure and arrival locations, and source collection. Highlights from the Pan Am Digital Collection include:<\/p>\n