{"id":10073,"date":"2014-12-18T16:03:45","date_gmt":"2014-12-18T21:03:45","guid":{"rendered":"http:\/\/blogs.library.duke.edu\/rubenstein\/?p=10073"},"modified":"2015-01-16T17:09:40","modified_gmt":"2015-01-16T22:09:40","slug":"motivation-posters","status":"publish","type":"post","link":"https:\/\/blogs.library.duke.edu\/rubenstein\/2014\/12\/18\/motivation-posters\/","title":{"rendered":"Motivation station: A look at workplace motivational posters from the 1920s"},"content":{"rendered":"<p>While you are pondering your favorite <a title=\"Demotivators\" href=\"http:\/\/www.despair.com\/demotivators.html\" target=\"_blank\">Demotivators poster<\/a>, consider the history of the motivational poster genre. It turns out our predecessors\u00a0in the Greatest Generation needed to be inspired or, perhaps more to the point, advertisers decided they needed to tap the group\u2019s general deep sense of faithful commitment to shape their behavior in the workplace.<\/p>\n<figure id=\"attachment_10083\" aria-describedby=\"caption-attachment-10083\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/action-posters.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10083 size-full\" src=\"http:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/action-posters.jpg\" alt=\"action posters\" width=\"1024\" height=\"639\" srcset=\"https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/action-posters.jpg 1024w, https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/action-posters-300x187.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-10083\" class=\"wp-caption-text\">An introduction to the series<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>In the early 1920s, salesman Charles Howard Rosenfeld proposed a series of motivational posters for workers to Charles Mather, who worked for his family&#8217;s Chicago printing house, the Mather Company. These &#8220;Constructive Organization Posters&#8221; were sold by subscription in over 300 varieties between 1923 and 1929.\u00a0 In 1925, Rosenfeld and another Mather Company employee left to form their own printing company, C. J. Howard Inc., in order to sell their own line of &#8220;Action Posters.&#8221;<\/p>\n<figure id=\"attachment_10075\" aria-describedby=\"caption-attachment-10075\" style=\"width: 1064px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10075 size-full\" src=\"http:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/memo.jpg\" alt=\"memo\" width=\"1064\" height=\"712\" srcset=\"https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/memo.jpg 1064w, https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/memo-300x200.jpg 300w, https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/memo-1024x685.jpg 1024w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\" \/><figcaption id=\"caption-attachment-10075\" class=\"wp-caption-text\">Caption: The cards were 7\u201d x 4.75\u201d, designed to be displayed individually on workers&#8217; desks on an easel.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10077\" aria-describedby=\"caption-attachment-10077\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/xmas.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10077 size-full\" src=\"http:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/xmas.jpg\" alt=\"xmas\" width=\"1024\" height=\"699\" srcset=\"https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/xmas.jpg 1024w, https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/xmas-300x204.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-10077\" class=\"wp-caption-text\">The cards were printed as multicolored lithographs, often with striking designs. Unfortunately, the designer is not credited.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>We have 28 examples of these &#8220;Action Posters,&#8221; printed instead as a set of cards promoting work habits and qualities that would help the business employee to advance. They hold up examples of those who: consciously earn their fellow workers&#8217; respect, keep healthy and happy, do not worry or gossip, remain loyal to the company, provide accurate work and work steadily, seek constant improvement, have a winning attitude, make good suggestions, take criticism well, and follow through on instructions. All of these traits were in contrast to so-called problem employees, who were unhealthy, resentful, lacking in motivation, and destined to be employed elsewhere in the very near future.<\/p>\n<figure id=\"attachment_10080\" aria-describedby=\"caption-attachment-10080\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/parrots.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10080 size-full\" src=\"http:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/parrots.jpg\" alt=\"parrots\" width=\"1024\" height=\"685\" srcset=\"https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/parrots.jpg 1024w, https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/parrots-300x200.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-10080\" class=\"wp-caption-text\">A not-so subtle message about prattling at the water cooler.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10076\" aria-describedby=\"caption-attachment-10076\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/new-year.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10076 size-full\" src=\"http:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/new-year.jpg\" alt=\"new year\" width=\"1024\" height=\"692\" srcset=\"https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/new-year.jpg 1024w, https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/new-year-300x202.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-10076\" class=\"wp-caption-text\">The Action Posters include seasonal well-wishes for employees.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>We wish you Happy Holidays, no matter where you find your motivation.<\/p>\n<p>Find more information, <a href=\"http:\/\/search.library.duke.edu\/search?id=DUKE006222635\">visit the catalog record for this item<\/a>.<\/p>\n<p><em>Post contributed by Alice Poffinberger, original cataloger\/archivist for small manuscript collections.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While you are pondering your favorite Demotivators poster, consider the history of the motivational poster genre. It turns out our predecessors\u00a0in the Greatest Generation needed to be inspired or, perhaps more to the point, advertisers decided they needed to tap the group\u2019s general deep sense of faithful commitment to shape their behavior in the workplace. &hellip; <a href=\"https:\/\/blogs.library.duke.edu\/rubenstein\/2014\/12\/18\/motivation-posters\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Motivation station: A look at workplace motivational posters from the 1920s<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":234,"featured_media":10075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551,11,46,48],"tags":[576,578,577,567,579],"coauthors":[],"class_list":["post-10073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-from-our-collections","category-fun","category-tech-services","tag-1920s","tag-action-posters","tag-j-c-howard-inc","tag-technical-services","tag-worker-motivation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Motivation station: A look at workplace motivational posters from the 1920s - The Devil&#039;s Tale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.library.duke.edu\/rubenstein\/2014\/12\/18\/motivation-posters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motivation station: A look at workplace motivational posters from the 1920s - The Devil&#039;s Tale\" \/>\n<meta property=\"og:description\" content=\"While you are pondering your favorite Demotivators poster, consider the history of the motivational poster genre. It turns out our predecessors\u00a0in the Greatest Generation needed to be inspired or, perhaps more to the point, advertisers decided they needed to tap the group\u2019s general deep sense of faithful commitment to shape their behavior in the workplace. &hellip; Continue reading Motivation station: A look at workplace motivational posters from the 1920s &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.library.duke.edu\/rubenstein\/2014\/12\/18\/motivation-posters\/\" \/>\n<meta property=\"og:site_name\" content=\"The Devil&#039;s Tale\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-18T21:03:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-01-16T22:09:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/memo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1064\" \/>\n\t<meta property=\"og:image:height\" content=\"712\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katrina Martin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rubensteinlib\" \/>\n<meta name=\"twitter:site\" content=\"@rubensteinlib\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katrina Martin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.library.duke.edu\/rubenstein\/2014\/12\/18\/motivation-posters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.library.duke.edu\/rubenstein\/2014\/12\/18\/motivation-posters\/\"},\"author\":{\"name\":\"Katrina Martin\",\"@id\":\"https:\/\/blogs.library.duke.edu\/rubenstein\/#\/schema\/person\/265ac7c83fa8ad52c329b629830330d1\"},\"headline\":\"Motivation station: A look at workplace motivational posters from the 1920s\",\"datePublished\":\"2014-12-18T21:03:45+00:00\",\"dateModified\":\"2015-01-16T22:09:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.library.duke.edu\/rubenstein\/2014\/12\/18\/motivation-posters\/\"},\"wordCount\":377,\"commentCount\":5,\"image\":{\"@id\":\"https:\/\/blogs.library.duke.edu\/rubenstein\/2014\/12\/18\/motivation-posters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.library.duke.edu\/rubenstein\/files\/2014\/12\/memo.jpg\",\"keywords\":[\"1920s\",\"Action Posters\",\"J.C. 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