Nancy Fletcher on Outdoor Advertising

Date: Thursday, November 8, 2012
Time: 5:00 PM reception, 6:00 PM talk
Location: Gothic Reading Room, Perkins Library
Contact information: Jacqueline Reid Wachholz, 919-660-5836 or j.reid(at)duke.edu.

The John W. Hartman Center for Sales, Advertising & Marketing History at Duke University celebrates its 20th Anniversary in 2012 with a lecture series of advertising luminaries. Please join us next Thursday for the fourth talk in the series.

Nancy Fletcher, CEO of the Outdoor Advertising Association of America (OAAA) will talk about Outdoor Advertising: Unified Vision. Bold Future. Outdoor advertising is one of the oldest forms of media in existence, dating back to the circus posters of the 1800’s. Since those early days, outdoor advertising has constantly evolved to adapt to new markets, formats, technology, and opportunities. Please join us and take another look at one of the fastest-growing advertising media around. The event is free and open to the public. For more information, visit the lecture series website.

This 20th Anniversary Lecture Series event is sponsored by the Duke University Office of the Provost, Fuqua School of Business, Trinity College of Arts & Sciences, Markets & Management Studies, Duke Marketing Club, NCOAA, SCOAA, Fairway Outdoor Advertising, and Adams Outdoor.

Post contributed by Jacqueline Reid Wachholz, Director of the John W. Hartman Center for Sales, Advertising, and Marketing History.