Mad Men Monday – Season 7, Episode 4 “The Monolith”

The harsh reality of returning to SC&P has set in for Don in last night’s episode of Mad Men. He arrives at the seemingly empty office to discover the staff listening to the announcement that an IBM 360 computer will be installed in what was the creative lounge.  The creative staff grumbles about losing their space. Pete runs into an acquaintance who now works for Burger Chef and gets SC&P a chance to pitch that account.  Lou puts Peggy in charge of Burger Chef creative work, with Don reporting to her.  Peggy treats Don like an entry level copywriter and he starts behaving badly.  Roger and Mona find out that their daughter Margaret has run away to a hippie commune.  After her husband fails to get Margaret back, Mona and Roger drive to upstate New York to retrieve her.  Once at the commune, Mona storms off quickly, but Roger stays and lets Margaret show him why she loves it there.  Roger seems open minded about the commune, but later gets upset and tries to carry her off after she spends the night with one of the men there. After talking to the computer installer, Don suggests that SC&P prepare a presentation to LeaseTech, but Bert refuses.  Don starts drinking and later calls Freddie to invite him to a Mets game.  The next morning Freddie lectures Don and tells him he is wasting his second chance, advising him to buckle down and work hard. Don seems to get the message and goes to work ready to do what it takes to earn back the trust of his colleagues.

Last night’s episode featured references to Burger Chef, IBM 360, homemade jelly and gin, among other things.  Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Watch the GI Joe commercial: https://archive.org/details/dmbb23910