Tag Archives: advertisements

Mad Men Monday – Season 7, Episode 4 “The Monolith”

May 5, 2014 sims0021@duke.edu

The harsh reality of returning to SC&P has set in for Don in last night’s episode of Mad Men. He arrives at the seemingly empty office to discover the staff listening to the announcement that an IBM 360 computer will be installed in what was the creative lounge. The creative staff grumbles about losing their space. Pete runs into an acquaintance who now works for Burger Chef and gets SC&P a chance to pitch that account. Lou puts Peggy in charge of Burger Chef creative work, with Don reporting to her. Peggy treats Don like an entry level copywriter and he starts behaving badly. Roger and Mona find out that their daughter Margaret has run away to a hippie commune. After her husband fails to get Margaret back, Mona and Roger drive to upstate New York to retrieve her. Once at the commune, Mona storms off quickly, but Roger stays and lets Margaret show him why she loves it there. Roger seems open minded about the commune, but later gets upset and tries to carry her off after she spends the night with one of the men there. After talking to the computer installer, Don suggests that SC&P prepare a presentation to LeaseTech, but Bert refuses. Don starts drinking and later calls Freddie to invite him to a Mets game. The next morning Freddie lectures Don and tells him he is wasting his second chance, advising him to buckle down and work hard. Don seems to get the message and goes to work ready to do what it takes to earn back the trust of his colleagues.

Last night’s episode featured references to Burger Chef, IBM 360, homemade jelly and gin, among other things. Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Watch the GI Joe commercial: https://archive.org/details/dmbb23910

From Our Collections, Hartman Center

Mad Men Monday — Season 7, Episode 3 “Field Trip”

April 28, 2014 Will Hansen 1 Comment

Last night’s episode of Mad Men features several characters whose elevated hopes for connections with others get dashed. Don flies out to Los Angeles after Megan’s agent calls him to say that she was desperate and demanding with a director after an audition. She is happy to see him, but then gets upset when she realizes why he came. He is forced to admit that SC&P put him on leave and she asks him to go for being dishonest. Peggy is upset that her St. Joseph’s commercial wasn’t nominated for a Clio, and later finds out that Lou only submitted work that he could claim as his own. Betty meets Francine for lunch and Francine brags about her new career as a travel agent. She tells Betty that working in an office is her reward for raising kids. Later Betty tells Bobby that she will chaperone his field trip the next day and he is thrilled to spend time with her. Harry exaggerates SC&P’s media capability to the clients from Koss, and later tells Jim that they need a computer to compete. Don meets with two men from Wells Rich Greene and gets an offer to work for them. Don takes that offer to Roger, who agrees to let Don come back the following Monday. Betty and Bobby have a good time on the field trip until Bobby gives away Betty’s sandwich to a friend. Don arrives at SC&P on Monday morning, and awkwardly greets the staff until Roger comes in around lunchtime. The partners are upset that Don is back, but realize it will cost them too much to fire him officially. Instead they agree to take him back only if he can adhere to several restrictive rules and reports to Lou. He agrees.

Last night’s episode featured references to typewriters, Kahlua, plaid jackets, and bras, among other things. Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

From Our Collections, Hartman Center, Just for Fun

Mad Men Monday – Season 7, Episode 2 “A Day’s Work”

April 21, 2014 Kate Collins

Last night’s episode of Mad Men depicts Valentine’s Day at SC&P. Several characters are upset when they are treated poorly or shuffled around, but by the end of the episode we see that there is housekeeping afoot that reveals new opportunities. Don’s day to day existence is exposed through sleeping late, cracker eating, and flipping through magazines. Only when he is preparing for Dawn to come by and brief him does he clean up and get dressed to preserve the illusion that he is his normal steely self. Sally and her friends are given leave to go to New York City to attend the funeral of another friend’s mother and subsequently sneak off to go shopping before their return. Once Sally realizes that she lost her purse, she goes to SC&P to ask Don for train fare. Her encounter with Lou Avery exposes Don’s subterfuge and gets Dawn unfairly demoted to reception. Sally waits for Don at his apartment and when he returns from lunch with a contact at Wells Rich Greene he drives her back to boarding school. Peggy mistakes Shirley’s roses as ones for her from Ted, which causes a chain reaction of frustration and awkwardness for the two women. Joan is aggravated when her colleagues keep demanding that she solve their problems with secretarial staff by shifting them around. Pete is angry that he has to defer to Bob Benson and Chevrolet’s permission when he lands the SoCal Chevy Dealers Association account. Sally and Don finally have a frank conversation on the way back to school that begins to repair their damaged relationship. Jim Cutler offers Joan the opportunity to focus on account management, which allows her to leave behind the frustrations of human resources. Joan’s parting gesture as she moves to her new office is to reward Dawn with a promotion to human resources. We see Dawn smile as she settles into her new office.

Last night’s episode featured references to Ritz crackers, Coffee Mate, Chevy Dealers Association, and Cutty Sark, among other things. Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Hartman Center, New at the Rubenstein Library

New Acquisitions: Advertising Aucas

July 22, 2013 Will Hansen

Auca for a Barcelona bookstore, 1937. — *Auca* for a Barcelona bookstore, 1937.

In June and July we’re celebrating the beginning of a new fiscal year by highlighting new acquisitions from the past year. All of these amazing resources will be available for today’s scholars, and for future generations of researchers in the Rubenstein Library! Today’s post features a new collection in the Library’s Hartman Center for Sales, Advertising, and Marketing History. Check out additional posts in the series here.

Since being banned as a tool for gambling in the seventeenth and eighteenth centuries, the auca has become one of the cultural touchstones of the Catalonia region of Spain. Aucas are a kind of comic strip with a standardized format of panels (often 48, or another multiple of four) accompanied by rhyming verse. The Hartman Center recently acquired a collection of more than fifty of these original broadsides, all produced and distributed for the purposes of advertising products or communicating a service. Aucas were traditionally used for communication of religious, literary, or civic information, but advertisers saw the value in taking the broadside format and using it for commercial purposes.

Auca for an insecticide containing D.D.T., Tarragona, ca. 1960. — *Auca* for an insecticide containing D.D.T., Tarragona, ca. 1960.

The numerous examples here of aucas published in Barcelona or nearby cities in the Catalan language during the 1940s and 1950s, run counter to the accepted belief that the Franco regime had completely suppressed the Catalan language. As these aucas show, the language still had a public presence (and perhaps the Regime tolerated its use in this particular fashion because the aucas were intended to generate commerce, which Spain desperately needed).

Hartman Center

Mad Men Monday, Episode 12

June 17, 2013 Amy McDonald

Don stays home from work feigning illness and drinking too much, as he mourns what happened with Sally. Ken goes hunting with two Chevy executives and accidentally gets shot in the face. Betty tells Don that Sally doesn’t want to visit him anymore and that she wants to go to boarding school. Ted and Peggy’s fondness for each other becomes apparent to others in the office. Harry calls Don to tell him that Sunkist has approved a large media budget. Megan and Don go to the movies to see Rosemary’s Baby and run into Ted and Peggy.

Ken steps down from the Chevy account and Pete offers to take his place in Detroit. All of the partners except Ted are excited about the Sunkist news, but agree they need to start working more coherently on new business. Ted is angry that Ocean Spray will be resigned, but is conflicted since Sunkist is a bigger account. Pete is thwarted when he tries to move Bob off of the Chevy account. Duck Phillips tells Pete that Bob has lied about his education and work history.

Sally stays overnight at Miss Porter’s Boarding School and her student hosts demand alcohol and cigarettes. She calls her friend Glen, who arrives with liquor and a friend, Rolo, who has marijuana. Glen fights with Rolo when Sally accuses him of trying to force her to get physical, which makes her smile. The next day, a pleased Betty offers Sally a cigarette during the drive home from the boarding school visit.

Don tells a St Joseph’s aspirin executive that their expensive commercial was Frank Gleason’s last idea, which gets the client to approve a budget increase, but undermines Ted and Peggy. Later Don tells Ted that his feelings for Peggy are impairing Ted’s judgement. Pete confronts Bob about his identity fraud, but offers a truce so they can work together, as long as Pete is “off limits.” Peggy yells at Don for ruining the St. Joseph’s situation for her and Ted.

Episode twelve referred to vodka and orange juice, hunting, Nixon’s campaign, Cranprune juice, travelers checks, and Rosemary’s Baby, among other things. Here is a selection of ads and images that illustrate some of the products and cultural references mentioned in last night’s Mad Men. A gallery of our highlighted images may also be found on Pinterest and Flickr.

From Our Collections, Hartman Center

Mad Men Monday Tuesday, Episode 9

May 28, 2013 Will Hansen

A number of characters faced choices between two people, while others faced rejection or criticism. Peggy is encouraged to choose between Ted and Don’s ideas for Fleischmann’s margarine. Megan’s performance as twins is criticized. Arlene tries to console Megan, but her sexual advances are spurned. Betty’s slimmed down figure gets a lot of attention from a man at a dinner party, which excites Henry. In frustration, Pete consults with headhunter Duck Phillips about alternative positions. Ted tells Peggy that he has feelings for her, but also that he regrets kissing her. Betty and Don visit Bobby at summer camp. They reconnect in a happy family moment over lunch and later spend the night together. Don is nostalgic and sentimental about Betty, while she is frank about his shortcomings. The next morning she happily eats breakfast with Henry, while Don eats alone as if nothing ever happened. Joan and Bob go to the beach with her son, Kevin. Roger tries to reconnect with Joan with a gift for Kevin, but she rebuffs him. Roger is also reprimanded by his daughter after taking his grandson to see Planet of the Apes. Peggy is fearful of the crime in her new neighborhood. After a rock is thrown through their apartment window, she arms herself with a knife and accidentally stabs Abe in the abdomen. In the ambulance Abe breaks up with Peggy, calling her the enemy because of her advertising career. The next day Peggy tells Ted that she and Abe broke up, but Ted seems unmoved by the news and wishes her well in finding someone new.

Episode nine’s plot referred to Esso gasoline, menthol cigarettes, knives, 1965 Cadillacs, and chef salads, among other things. Here is a selection of ads that illustrate some of the products and cultural references mentioned in Sunday night’s Mad Men. A gallery of our highlighted images may also be found on Pinterest and Flickr.

From Our Collections, Hartman Center

Mad Men Monday, Episode 7

May 13, 2013 Kate Collins 2 Comments

The CGC staff move into the SCDP office space and everyone scrambles to figure out their place at the new agency. A number of staff members get laid off. Don meets Sylvia at a hotel for a daytime tryst. Ted leads a creative meeting discussing Fleischmann’s Margarine. Later he and Don continue brainstorming over drinks in Ted’s office and Ted drinks too much. Pete’s difficult mother shows up at his apartment and he becomes responsible for her care. Because of her issues Pete misses an important meeting with Mohawk Airlines. Ted and Don fly upstate to the Mohawk meeting in Ted’s airplane through a storm. Sylvia waits for Don at the hotel at his request and a red dress is delivered to her room. Joan is in pain and Bob Benson takes her discreetly to the emergency room, where he talks the nurse into admitting her. Later Joan returns the favor by advocating for his job during a meeting about staffing cuts. Sylvia breaks off the affair with Don and he seems devastated. The episode ends with news of Robert Kennedy’s assassination, which Megan watches in tears.

Episode seven’s plot referred to St. Joseph’s Children’s Aspirin, Fleischmann’s Margarine, Topaz Pantyhose, Mohawk Airlines, gin and tonics, among other things. Enjoy our selection of ads and images that illustrate some of the products and cultural references mentioned in last night’s Mad Men. A gallery of our highlighted images may also be found on Pinterest and Flickr.

From Our Collections, Hartman Center, Just for Fun, New Finding Aids, Technical Stuff

The Accidental Archivist

May 8, 2013 Meghan Lyon

Issues involved with the handling and preservation of ephemera—campaign buttons, stickers, scrapbooks, photo albums, brochures and pamphlets and such—have been an ongoing concern among curators and archivists, as many of our procedures and best practices concern materials commonly recognized as “important artifacts” such as art, works of prominent photographers, rare manuscripts and books. Many modern manuscript collections pose an additional challenge when they include files of clippings, the two-sided nature of which inadvertently creates an “accidental archive” of items of potential research interest. Many of the Hartman Center’s advertising collections suffer from this wealth of excess. Magazine and newspaper pages containing ads for one product frequently have an equally (if not more) useful ad on the reverse, or a provocative news article. In the example here, taken from the Doris Bryn Papers, the reverse side of a department store ad contains an article “Are Women Persons? Educators Disagree” that appeared in the Oct. 15, 1950 edition of the Sunday Herald.

3363989-0 — The backside of a 1950 advertisement for a department store wonders, “Are Women Persons?”

As indicative of the kinds of debates taking place during the postwar re-integration of women into domestic life and the slow march toward women’s rights and gender equality, the article poses potential research utility; at the least, great fodder for an undergraduate paper. The big challenge is: how to remember where to find these little gems the second time around?

Post contributed by Rick Collier, Technical Services Archivist for the John W. Hartman Center.

From Our Collections, Hartman Center, University Archives

Mad Men Monday, Episode 5

April 29, 2013 Will Hansen

Episode 5, which aired on April 28^st, depicted the Mad Men characters reacting to the news that Martin Luther King, Jr. was assassinated. Across the board, everyone was upset and unnerved, but there was considerable awkwardness in their interactions with each other in the aftermath. Pete and Harry argued about what was an appropriate reaction to the death. Joan hugged Dawn. Don tried to send Dawn home, but she really wanted to stay at work. Megan took Sally and Gene to a vigil. Don took Bobby to the movies. Peggy fretted over an offer to purchase an apartment. Betty and Henry saw an opportunity for his political career to blossom. Ginsburg tried not to bungle a date that his father set up for him. There were references to wallpaper, formal wear, Milk Duds, Planet of the Apes, and Chinese food, among other items. Here are a selection of ads and images that refer to some of the products and cultural references mentioned in last night’s episode of Mad Men. We’ve even included a program from the April 4, 1968 ANDY Awards and some photos of a vigil that occurred on Duke’s campus in the days after the assassination. Paul Newman really was the keynote speaker! A gallery of our selected images may also be found on Pinterest and Flickr.

The Duke Vigil was a silent demonstration at Duke University, April 5 - 11, 1968, following the assassination of Dr. Martin Luther King. Up to 1,400 students slept on the Chapel Quad, food services and housekeeping employees went on strike, and most students boycotted the dining halls in support of the employees. Duke University Archives, University Archives Photograph Collection, box 54. — The Duke Vigil was a silent demonstration at Duke University, April 5 – 11, 1968, following the assassination of Dr. Martin Luther King. Up to 1,400 students slept on the Chapel Quad, food services and housekeeping employees went on strike, and most students boycotted the dining halls in support of the employees. Duke University Archives, University Archives Photograph Collection, box 54.

Duke Vigil, April 5-11, 1968. Duke University Archives, University Archives Photograph Collection, box 54.

Hartman Center

Mad Men Monday

April 8, 2013 Meghan Lyon

Don Draper and the whole gang were back last night with the premiere of Mad Men’s Season Six. If you are big fans of the show, like us, then join us as we look back at some ads that resonate with each episode of the new season in what we are calling Mad Men Mondays.

Last night’s episode featured references to the Royal Hawaiian Sheraton, Dow Oven Cleaner, fondue, Canadian Club Whiskey, and dieting, among other things. Enjoy our selection of highlighted ads and advertising cookbooks that reflect the brands and themes that Mad Men characters interacted with last night. A gallery of our selected images can also be found on Pinterest and Flickr.

Dispatches from the David M. Rubenstein Rare Book and Manuscript Library at Duke University