Say it with…Elephants?

It’s hard to kiss and make up. This Valentine Cupid, sweet as he is, carried no red roses to Democrats in 1954, only a satirical reminder of “broken promises” made in 1952, the year Republican Dwight D. Eisenhower was elected (along with running mate Richard M. Nixon). This Valentine’s Day, hug your favorite Republican — or Democrat!

valentine elephant (2)
By Leo Herschfield; Democratic Digest Records, Box 24

This cartoon cover art comes from the records of the Democratic Digest (1953-1961). The small-format magazine was the official mouthpiece of the Democratic National Committee. In addition to correspondence from readers, critics, and Democratic senators and governors, chiefly in response to political issues of the day (among which McCarthyism, civil rights, labor, nuclear weapons, farm subsidies, and party politics), about a third of the collection consists of hundreds of pieces of color and black-and-white layout art, including political cartoons by noted illustrator Leo Hershfield and others. There are also smaller amounts of editorial files and printed material. The Democratic Digest was continued in 1961 as The Democrat.

Post contributed by Paula J Mangiafico, Visual Materials Processing Archivist. 

Devil Décor: Duke Men’s Basketball Posters

If you live or have spent much time in Durham, you’ve probably seen a few of the annual Duke men’s basketball posters in stores and restaurants. Every year since Coach K arrived at Duke, the men’s basketball team has released a limited-edition team poster featuring that season’s players looking ready to rumble. Each of these posters has a theme, which vary from the inspirational (Believe) to the cinematic (Goodfellas) to the trendy (Networking) to the punny (Duke Rocks).

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A few weeks ago, Jim Jarvis, the graphic designer designer who collaborated with Mickie and Debbie Krzyzewski to create these images, gave many of his basketball posters to the University Archives. The majority of them are signed by the entire team and Coach K himself, who often wrote a personal thank-you to Mr. Jarvis on the poster. Many were framed, and hung proudly in Mr. Jarvis’s home for years.

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During processing, we almost always remove items from their frames. We do this for a few reasons, mainly to protect and preserve the item, and to make it easier to store and access. Aside from not having enough walls to display the many awesome items in our collections, ambient light shining on displays leads to fading and damage to the materials over time. Sometimes the glass in a frame adheres to the poster, photograph, or document in the frame, leading to irreversible damage to the original, and most materials used in commercial or home framing are not archival quality, meaning acid and other chemicals present accelerate the deterioration of the framed items.

Happily for everyone, Mr. Jarvis’s posters are in great condition. University Archives Drill Intern Jamie Burns and I worked on removing them from the frames, which come in two basic styles: metal 4-piece frames and wooden frames. The metal frames are four metal sides kept together with metal brackets and screws, and are fairly easy to disassemble and reassemble using just a screwdriver.

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The wooden frames secure the poster using small metal pieces nailed into the wood before the whole back of the frame is covered in paper. These frames require a sharp blade to remove the paper and small pliers to carefully work out the “nails.”

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Once removed from their frames, the posters were placed in very large folders and will be kept in the Rubenstein Library stacks in either large boxes or very large cabinets, often called map cases. Mr. Jarvis’s posters will form the core of a Men’s Basketball Posters Collection, together with some basketball posters previously collected by the Archives, all of which will be available to researchers who want to view them in person.
Receiving this collection was great fun for Tech Services staff, most of whom gathered at my processing table at some point during this process to exclaim over their favorites. New to Duke or a longtime veteran, casual or serious sports fan, we all enjoyed the creative effort and love of the team that went in to these posters.
All of the men’s basketball posters (though not the ones signed to Mr. Jarvis) have been made digitally available through Blue Planet Shots, and you can find them here.

I can’t decide if Duke’s Young Guns or The Defense Never Rests is my favorite – but I encourage you to explore and decide for yourself.

Post contributed by Tracy Jackson, Technical Services Archivist. 

Presentation and Reading of The Beast by 2014 WOLA-Duke Book Award Winner Óscar Martínez

Óscar Martínez, the winner of the 2014 WOLA-Duke Book Award, will give a talk and read an excerpt from The Beast: Riding The Rails And Dodging Narcos On The Migrant Trail. This book is Martínez’s account of the thousands of migrant disappearances that occur between the remote desert towns of Altar, Mexico, and Sasabe, Arizona, and the stories that he garnered during his two years traveling along the migrant trail to the U.S.

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Martínez is the seventh author to win the annual WOLA-Duke Book Award for Human Rights in Latin America, which honors the best current, non-fiction book published in English on human rights, democracy, and social justice in contemporary Latin America. According to Holly Ackerman, Librarian for Latin American, Iberian and Latino/a Studies at Duke University and one of this year’s book prize judges, “Martínez has written a definitional book with raw authenticity and graceful prose. The Beast does for Central America’s migrants what Michael Harrington’s The Other America did for the poor in mid-20th Century America; what Randy Shilts’ The Band Played On did for those affected by the AIDS epidemic and what Lincoln Steffens’ The Shame of the Cities did to confront corruption in turn of the century urban America. It uses frank encounters to promote outrage at social injustice.”

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Óscar Martínez writes for ElFaro.net, the first online newspaper in Latin America, and is currently investigating gang violence in Latin America. In 2008, Martínez won the Fernando Benítez National Journalism Prize in Mexico, and in 2009, he was awarded the Human Rights Prize at the José Simeón Cañas Central American University in El Salvador.

There will be a book signing and reception immediately following the reading.

Sponsored by the DHRC@FHI, the Duke Human Rights Archive, the Washington Office on Latin America and the Center for Latin American and Caribbean Studies.

Date: Thursday February 12, 2015
Time: 5:00pm-6:30pm
Location: Smith Warehouse, Bay 4, Franklin Garage

For more information contact Patrick Stawski, Human Rights Archivist, Duke University at patrick.stawski@duke.edu or 919-660-5823.

ABC’s of John Hope Franklin – (D) Durham

The Franklin family had the pleasure to call Durham home twice in their lives. John Hope first came to Durham to research his PhD dissertation in Duke University’s manuscript department in the late 1930’s. When John Hope was offered a teaching position at the North Carolina College for Negroes (now North Carolina Central University) in 1943, he and Aurelia moved from Raleigh, NC to take jobs. While John Hope worked in the department of history, Aurelia worked as a law librarian at the school. The Franklin’s enjoyed Durham, particularly the bustling African American community but left for Washington DC in 1947.

John Hope and Aurelia Franklin listed in the North Carolina College for Negroes, 1946
John Hope and Aurelia Franklin listed in the yearbook at North Carolina College for Negroes, 1946

In 1980, John Hope Franklin and his wife Aurelia relocated to North Carolina, after he retired from the University of Chicago. Franklin served as a fellow with the National Humanities Center in Research Triangle Park for one year. In 1982, he joined the faculty at Duke University as the James B. Duke Professor of History, becoming the first Black professor to hold an endowed chair at Duke University. Franklin served as emeritus professor of history from 1985-1995 and Professor of Legal History from 1985-1992.

John Hope Franklin attends Duke University basketball game at Cameron Indoor Stadium, 2000
John Hope Franklin attends Duke University basketball game at Cameron Indoor Stadium, 2000

John Hope became rooted in the Duke and Durham community for the remainder of his life. He served on boards like the Durham Literacy Center, wrote insightful editorials for the Herald-Sun newspaper and Trumpet of Conscience newsletter, and spoke at local events. The John Hope Franklin Center for Interdisciplinary and International Studies was the first academic building named for an African American on Duke University’s campus. The Center, located at the corner of Erwin Road and Trent Drive, opened in 2000.

John Hope Franklin Center Building
John Hope Franklin Center Building

Franklin lived in Durham until his death in 2009.

This series is a part of Duke University’s John Hope Franklin@100: Scholar, Activist, Citizen year-long celebration of the life and legacy of Dr. John Hope Franklin

Submitted by Gloria Ayee, Franklin Research Center Intern

Crazies in Love: A Valentine’s Open House

Date: Thursday, February 12, 2015
Time: 3:30-5:00 PM
Location: Room 217, Perkins Library
Contact: Amy McDonald, amy.mcdonald@duke.edu

Dearest readers and friends, we long to see you on Valentine’s Day. Won’t you please set our hearts a-flutter and come to our Valentine’s Day open house?

Do you fear that you will be too busy penning epistles of undying love to your own beloveds to join us? Ah, but this event is crafted especially for you: we’ll be sharing the most swoon-worthy of love declarations from the Rubenstein Library’s collections, so you may find just the term of endearment you need to woo your mate.

Perhaps a few examples to help the time pass more swiftly until we meet?

We’re charmed by the simplicity of this short note from the scrapbook of Odessa Massey, Class of 1928:

Note from Odessa Massey's scrapbook
From the Odessa Massey Scrapbook, 1924-1928.

Or the more expressive route taken by Francis Warrington Dawson—writing to Sarah Morgan, his future wife–is always sure to succeed:

Letter from Francis Warrington Dawson to Sarah Morgan, February 10, 1873. From the Dawson Family Papers.
Letter from Francis Warrington Dawson to Sarah Morgan, February 10, 1873. From the Francis Warrrington Dawson Family Papers.

“How deeply should I thank God that he has allowed me to know you, which is to love you, for the sun now has a brighter light & the sky a deeper blue. The whole world seems truer & better, & this pilgrim, instead of lingering in the depths, is breasting the healthy difficulties of existence, with his eyes fast fixed on you. Whatever else may fail, believe always in this devoted & unselfish love of Francis Warrington Dawson!”

Or whose heart wouldn’t melt upon receiving this most adorable valentine, from our Postcard Collection:

Valetine, undated. From the Postcard Collection.
Valentine postcard, undated. From the Postcard Collection.

And there might even be tips on how to present yourself when you present your valentine!

Barbasol advetisement, 1944.
Barbasol advetisement, 1944. http://library.duke.edu/digitalcollections/adaccess_BH0643/

 

Have we convinced you yet? What if we mention that there will be chocolate and candy?

Until next Thursday,

Your Rubenstein librarians

Rights! Camera! Action! Presents: “The One Who Builds”

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Rights! Camera! Action! Presents: “The One Who Builds” (2013)

Directors: Hillary Pierce, Peter Carolla, and Nick Gooler

Total Running Time: 40 minutes

Date: Wednesday, February 5, 2015

Time: 7:00-9:00 PM

Location: Smith Warehouse, Bay 4, FHI Garage

The One Who Builds is a film about the life and work of Dr. Omer Omer, once a Sudanese refugee, now an American citizen who is paying it forward as the director of a refugee resettlement organization.  Through the North Carolina African Services Coalition in Greensboro, Omer has transcended boundaries dictated by society, race and religion to build a new village, one friendship at a time.

Co-Directors Hillary Pierce, Peter Carolla, and North Carolina African Services Coalition Executive Director Million Mekonnen will lead a panel discussion will follow the screening.

Presented by the Duke Human Rights Center@FHI, John Hope Franklin Research Center, Human Rights Archive and Archive of Documentary Arts, Rubenstein Library, and Screen/Society

For more information please contact: John B. Gartrell, 919-660-5922, john.gartrell@duke.edu

ABC’s of John Hope Franklin – (C) Cosmos Club

In 1962, John Hope Franklin became the first African American to be elected a member of the exclusive Cosmos Club.

The Cosmos Club is a private social club in Washington, D.C. that welcomes individuals from the arts, literature, and science. According to Cosmos Club rules, to be considered for membership, an individual must be regarded as “a person of distinction, character and sociability,” must have done meritorious work in the field of art, literature, or science, and have distinguished themselves in their profession, or through public service. Franklin received the Cosmos Club Award in 1994.

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In 1995, on the evening before he was to receive the Presidential Medal of Freedom at the White House, Franklin hosted a celebratory dinner party for some of his friends at the Cosmos Club. Some of his guests had not arrived, and Franklin decided to head to the entrance of the Club to look for them. There, an elderly white woman handed Franklin her coat check and demanded that he fetch her coat. Franklin politely informed her that all the Club’s attendants were uniformed and if she handed one of them her coat check, they would be happy to assist her. In a talk he gave ten years later, Franklin recounted this event as an example of how racist stereotypes and ideologies about the social position of Blacks remained strongly entrenched in American society.

This series is a part of Duke University’s John Hope Franklin@100: Scholar, Activist, Citizen year-long celebration of the life and legacy of Dr. John Hope Franklin

Submitted by Gloria Ayee, Franklin Research Center Intern

Super Bowl XIX and the Million Dollar Minute

During this year’s Super Bowl, Kim Kardashian will spoof her own public image to promote a T-Mobile data plan. The cost of airing this half-minute commercial? $4.5 million. The price tag for a minute of airtime has grown exponentially since Super Bowl I, from the bargain rate of $150,000. Advertisers are willing to front the cost because Super Bowl commercials are a cultural phenomenon unto themselves—ad exposure is amplified far beyond television viewership on game day.

Cover of JWT’s study, “The Million Dollar Minute,” 1985.
Cover of JWT’s study, “The Million Dollar Minute,” 1985. From the Burt Manning Papers, 1956-1988.

Super Bowl XIX produced network television’s first million dollar minute in 1985, prompting advertisers to ask, “Is it worth it?” The J. Walter Thompson (JWT) advertising agency set out to convince its clients that—with a stand-out, creative ad—Super Bowl advertising was indeed worth the price. The agency conducted marketing research following the 1985 game specifically to measure the impact of Super Bowl advertising. JWT interviewed over four hundred people about their football viewing habits and attitudes towards Super Bowl commercials, then summed up its findings in a report entitled, “Super Bowl XIX and the Million Dollar Minute: Anatomy of an American Institution.”

Over 100 million viewers tuned in to watch the San Francisco 49ers defeat the Miami Dolphins, 38 to 16, in 1985. This made it the tenth highest-rated show of all time, but it still fell short of the ABC network’s predictions and records set by past Super Bowls. The series finale of M*A*S*H* in 1983 still held the number one spot with a Nielsen rating of 60, compared to Super Bowl XIX’s rating of 46.

Even as football audiences were shrinking and Super Bowl viewership was in decline, the price of advertising spots continued to climb. “But,” JWT asked, “what about values beyond the ratings?” The agency argued that Super Bowl ads had a significant impact on Americans, beyond the number of viewers they reached.

Advertising during the Super Bowl was a gamble. Companies put down major financial outlays in the hopes that the impact of a Super Bowl ad would pay off. Thirty-six advertisers spent a combined $30 million for 52 minutes of commercials spread over six hours for the 1985 championship. JWT warned that an expensive ad could still be drowned out by the “chatter factor” of Super Bowl gatherings, or succumb to the power of the “remote-tuner zapping” channels.

JWT’s study confirmed the obvious with such observations as, “Super Sunday is a major social event” and, “Eating is a major part of Super Sunday.” But it also uncovered what makes a Super Bowl ad a unique opportunity for advertisers. Super Bowl advertisers had an automatic advantage with a significant segment of the audience. 14% percent of the viewers polled reported that they felt more favorable towards Super Bowl advertisers than the promoters they saw during the regular football season. Nearly half of the respondents were able to recall one or more commercials aired during the Super Bowl without any prompting.

IBM invested millions of dollars to air 13 spots sprinkled from the pre-game show through post-game programming. Apple took a different approach by publicizing its sole commercial in advance of game day. The company placed full-page ads in the Sunday newspaper, advising, “If you go to the bathroom during the fourth quarter, you’ll be sorry.” JWT had several high-profile clients in the Super Bowl that year, including Ford Motor Company, Hyatt Hotels, the U.S. Marines, and Miller Brewing Company.

Budweiser, Ford, IBM, and Apple commercials had the highest rate of unaided recall by participants in JWT’s study. IBM ran a 30-second spot over a dozen times featuring a light-hearted Charlie Chaplin impersonator. With slapstick flair, Chaplin shuffled around IBM’s PC Jr, “The computer that’s growing by leaps and bounds.” The PC Jr could run “powerful, up-to-date” programs like Lotus 123 on 8-inch floppy disks.

Apple’s ad, in contrast, had a dark and brooding tone. The minute-long commercial, entitled “Lemmings,” aired just once during Super Bowl XIX. A line of blind-folded businessmen mindlessly trudged one by one across a barren landscape until they plummeted over the edge of a cliff. Apple promised to break the monotony of “business as usual” when it released the Macintosh Office computer. JWT’s study found that the ad was the both the most loved and the most hated game day commercial that year.

The J. Walter Thompson Company’s recommendations for how to make the most of a Super Bowl advertisement sound familiar. Specifically, advertisers should use supplemental promotions and tie-ins with other forms of media to ensure their ad gets noticed. “Create additional top spin,” JWT advised. T-Mobile has certainly done so. The company released its Kim Kardashian ad early, giving Conan viewers the first glimpse. The ad won over 6 million hits on YouTube in two days. Entertainment news outlets, bloggers, and Kardashian’s 28 million Twitter followers have given the commercial momentum before it even appears on television. What is this “top spin” worth? Maybe $10 million.

Post contributed by Georgia Welch, Reference Intern for the John W. Hartman Center for Sales, Advertising & Marketing History.

Tomato Soup Cake (1972) – Rubenstein Library Test Kitchen

It’s the fourth Friday of the month, so it’s time for another trip to the Rubenstein Library Test Kitchen!

As an intern in the University Archives, I determined to find a recipe from among the University Archives collections for my Rubenstein Library Test Kitchen post. I settled on one from a cookbook in the Law Dames records. The Duke Law Dames was a social and service organization in the 1950s-1970s made up of primarily law student wives, but it was also open to women law students and wives of faculty and alumni. The group helped new members settle into the Durham area and offered social and educational events such as lectures, cooking demonstrations, and parties. As the spouse of a Duke graduate student, I identified with the Law Dames’ aims to welcome new arrivals and provide a community of support (although no group cookbooks or fashion shows for me).

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Culinary Casebook was published in 1972. The cover (clever artwork!) is worn and has a few stains, and there are pencil marks within: page numbers written in the title page, checkmarks next to some some of recipes. I think this book was well-loved and well-used. It includes front matter about ingredient substitutions, meal planning, herb, meat and sea food guides, and some diet and nutritional information. Reminding me of an almanac, there is also a section of miscellany: symptoms and prevention of common illnesses, first aid tips, planting charts, Bible verses, how to determine the date of Easter. Why can’t I find that in today’s cookbooks?

As a vegetarian, my selection was somewhat limited but I still had a hard time deciding which recipe to try. The successful Velveeta Corn Ring from an earlier post made me more bold and adventurous than I might have otherwise been, and I settled on something that sounded a bit strange and piqued my curiosity: Tomato Soup Cake.

recipe

Tomato Soup Cake

1 can tomato soup
1tsp. soda
¼ c. cream
Dissolve soda in soup and let stand a few minutes. Take another bowl and put in:
1 c. sugar
1 heaping Tbsp. Spry
1 pinch salt

Mix well, then add both mixtures together, then add:

2 c. cake flour
1 tsp. baking powder
1 tsp. cinnamon
½ tsp. cloves

(Sift twice before adding.) Mix well and add:

½ c. raisins, floured
1 tsp. lemon extract

Bake 1 hour in slow oven in bread pan 9x5x2 ½ inches deep – 10 minutes at 350 degrees, 50 minutes at 325 degrees.

ingredients

I’m not a method historical cook, so I resorted to using my stand mixer. More power to you though if you want to use the old-fashioned bowl and spoon. The recipe does not specify if the tomato soup should be condensed or not but since condensed tomato soup is the most ubiquitous that’s what I used, reasoning I could always add a can of water later if the batter looked too dry. It came out perfectly though with just the condensed soup.

I come from a “pop” not a “soda” kind of family, but my first reaction was to think there was some kind of carbonated beverage in the bread. The recipe is, of course, referring to baking soda. As anyone with some knowledge of chemistry might have guessed, when I stirred the baking soda into the soup it reacted to create a nice, fluffy, fizzy kind of mixture. I’m not much of a chemist, so this surprised me!

I hadn’t heard of Spry before. A quick Google search told me it was a brand of vegetable shortening, so I substituted Crisco. Interestingly Spry’s popularity waned after the 1950s, which makes me wonder if the recipe originated at least twenty years before its publication in the Law Dames cookbook. A little online browsing reveals a general consensus that tomato soup cake originated in the early twentieth century prior to World War II.

I didn’t have cake flour on hand and couldn’t find it on my grocery trip, so I found a substitution: for each cup, use all-purpose flour and replace two tablespoons of it with cornstarch.

I assumed that the cloves called for were ground cloves. I also forgot to sift together the powdered ingredients. So much for reading the recipe beforehand! Actually I had, but I was too caught up in the drama coming together in my mixing bowl.

batterI put the batter in a greased 8.5 inch pan and baked for an hour as instructed. I ended up leaving it in for an additional fifteen minutes, but chalk it up to the peculiarities of my oven. The smell of cinnamon and cloves reminded me of pumpkin bread or some other kind of spicy, wintry baked deliciousness. Very appropriate for these chilly January days.

finished product

The cake emerged looking and smelling more like a quick bread than a cake to me; I’m not entirely sure if that’s how it’s supposed to be or if it’s because I used all-purpose flour. Either way, it was delicious. The mild, faintly tart flavor mixed well with the raisins and spices. Warmed up with a bit of butter, it made a great breakfast, snack, or dessert. I would give it five stars!

When considering historical recipes, perhaps most people think of time measured in centuries, not decades – I know I do. Yet the pace of change can be very fast; it’s interesting to note what has changed and what has not in forty years. Assumptions about common knowledge or available ingredients shift over time, and something that sounds normal at one time seems strange at another – I didn’t know what to expect from tomato soup cake. But the Law Dame who submitted this recipe knew what she was doing! Here’s to trying something (old?) new

Post contributed by Jamie Burns, Isobel Craven Drill Intern, University Archives

Instant Replay: Game 1 Under Coach1K

Do you remember what you were doing at the end of November in 1980? Ronald Reagan had just been elected, and the Iran Hostage Crisis entered its second year. Kenny Rogers’s timeless serenade “Lady” topped the charts. Audiences were reeling from finding out who shot J.R. And on November 29, 1980, Mike Krzyzewski entered Cameron Indoor Stadium to coach the Blue Devils during their first match up of the season. It was also his first game at Duke as the new head coach.

Their opponents were the Stetson University Hatters, and the first half was a little shaky for both teams. But in the second half the Blue Devils, who included Gene Banks and Kenny Dennard, pulled away for a definitive 67-49 win, thanks to Tom Emma’s shooting. The new coach deemed the game “a good opener,” but suggested that they would need to fill out the team’s ranks in the years to come.

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He wasn’t yet Coach K, and the pronunciation of his name wasn’t common knowledge. The court itself wasn’t named for him, and there was no Krzyzewskiville. But it was the first step toward a legendary program, now with an astonishing 926 wins at Duke. Add those to 73 previous wins at Army, and Krzyzewski now stands at 999 career wins.

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The November 29, 1980 game film from the Duke University Archives is now available through Duke Digital Collections. The film includes no sound—no color commentary!—because it was made for coaching staff. This film is one of hundreds held by the University Archives, documenting Duke University sports history.

The next men’s basketball game, on Sunday against St. John’s in Madison Square Garden, may be Mike Krzyzewski’s 1000th career win. He will no doubt be crouched on the sidelines, just as he is in this very first Duke outing, leading his team to yet another victory.

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Post Contributed by Val Gillispie, University Archivist

Dispatches from the David M. Rubenstein Rare Book and Manuscript Library at Duke University