More details—and the grant application—may be found on our grants website. Applications must be postmarked or e-mailed no later than 5:00 PM EST on January 31, 2011. Recipients will be announced in March 2011.
We’re also excited to announce that the RBMSCL will be offering three new grants this year for scholars interested in using our German Studies and Judaica collections. Additional information about applying for one of these three grants will be available on our grants website soon. These new grants will have a later deadline.
As the adage goes, Coca-Cola sells itself. The John W. Hartman Center for Sales, Advertising and Marketing History’s recently-acquired Coca-Cola Star Salesman Kit might just suggest otherwise. This collection of training materials—including scripted manuals, 35mm film strips with accompanying phonographs, and other training memorabilia housed in a special green suitcase—was created by the Coca-Cola Company’s Sales Promotion Department between 1949 and 1951. The company encouraged route managers to purchase the Star Salesman Kit as a subscription program to educate their salesmen in the latest marketing techniques.
Designed as a series of one hour sessions, the Star Salesman Kit covers eight topics relevant to the company’s goal of increasing route sales, such as merchandising (“It’s Got to Be Sold”), and advertising (“What’s on Your Mind”). In addition, the kit includes training material for best practices in stocking product, refrigeration, and the use of the “red cooler” and vending machines in various outlets.
While most of the Star Salesman Kit is geared toward increasing sales to vendors, the materials do give special attention to instructing route salesmen how to promote Coca-Cola sales to the home market—particularly to the housewife. The session, “The Woman in Your Life,” encouraged the route salesman to market directly to women through techniques such as floor displays and product placement in outlets where women shopped for the home.
The Star Salesman Kit provides a glimpse into the sales and marketing culture of the Coca-Cola Company, the organization of its sales department, training practices, and even refrigeration technology. At the same time, the Star Salesman Kit offers some insights into mid-20th-century social and cultural issues, demonstrating, perhaps, why no other consumer product is a more iconic symbol of American culture than Coca-Cola.
Post contributed by Diana Poythress, RBMSCL Technical Services graduate student volunteer. Thanks to Alexandra Bickel, RBMSCL Technical Services graduate student volunteer, for her assistance with this post.
And Hartman Center travel grant recipient Ari Samsky wrote about his two-week research visit to the RBMSCL for web magazine Splice Today. You’ll find his essay—which makes us glad that Durham’s cooled off considerably in the past few days—here.
Let us know if you find any other mentions of the RBMSCL during your wanderings across the Internet and through print.
Just in time for the premiere of the fourth season of Mad Men, the last batch of 3,200 newly digitized D’Arcy Masius Benton & Bowles (DMB&B) commercials has been uploaded to AdViews!
More commercials than ever! Now there are almost 8,800 commercials in AdViews.
Essential new products! New ads for Oreo, Continental Airlines, Raisin Bran, Mattel, Fresca, Pop Rocks, Legos, Clearasil, Volkswagen, Budweiser, Hardee’s and so much more!
Act now and see expert interviews! Professors Jason Chambers of the University of Illinois and Peggy Kreshel of the University of Georgia give context to advertising targeted towards African Americans and women.
But wait, there’s more! Highlighted content includes a 20-minute film about the creation of a 1970s Post Grape Nuts commercial featuring Euell Gibbons.
After you’ve checked out AdViews, stop back here and let us know your favorite commercials!
How have TV commercials changed over time? The answer to part of that question is found in this video about AdViews. Five Duke undergraduates discuss their small group project using commercials found in AdViews as primary sources for a fall 2009 Markets & Management Studies class taught by George Grody.
Using AdViews, the students compared a number of historic 1960s and 1970s commercials with corresponding ones from today. The students analyzed commercials for Hardees, Schick, Bounce, Pledge, and perfume, finding both interesting similarities and drastic contrasts that reflect the branding strategies of each time period.
The Hartman Center collects and provides access to commercials, print ads, books, and other documents chronicling the advertising and marketing of products from the mid 19th century to the present. Our staff also provides targeted presentations to a wide range of classes each semester, helping to integrate primary source material into subjects ranging from Anthropology to History to Visual Studies, and most anything in between. Students are able to discover not only how TV commercials have changed, but how advertising tracks the evolution of not only the ad industry but also of society itself.
If you are interested in learning more about AdViews, classroom presentations, or research assistance, please contact the Hartman Center Reference Archivist at hartman-center(at)duke.edu or 919-660-5827.
Post contributed by Lynn Eaton, Hartman Center Reference Archivist.
Ferdinando Fasce: Department of Modern and Contemporary History, University of Genoa “JWT Italy between Reconstruction and the First Oil Shock, from the late 1940s through the 1970s”
Eva von Wyl: Social and Economic History, University of Zurich “Rationalization, Self-Service and American Way of Life: American Eating Habits in Postwar Switzerland (1950-1970)”
Shannan Clark: Department of History, Montclair State University “The Creative Class: White-Collar Workers and the Making of America’s Culture of Consumer Capitalism”
Liza Featherstone: Journalism School, New York University; School of International and Public Affairs, Columbia University “Behind The Mirror: Focus Groups and What They Reveal, 1930s to present”
Michelle Ferranti: Division of Fine and Performing Arts, Marymont Manhattan College “History of Women’s Motivations for Douching following the Medicalization of Birth Control in the U.S.”
Ann McDonald: Department of Art Design, Northeastern University “The Role of Publically Displayed Information Visualization in Eliciting Individual and Communal Action”
Ari Martin Samsky: Global Health Studies Program, University of Iowa “Working Through Responsibility: Advertising, Medicine and The Social Good, World War II-the Present”
Abby Bartholomew: College of Journalism and Mass Communications, Advertising Department, University of Nebraska-Lincoln “JWT’s Application of Psychological Principles to Advertising, the Work of John B. Watson and his Behaviorist Theories”
Rebecca Burditt: Program in Visual and Cultural Studies, Department of Art and Art History, University of Rochester “Seeing Difference: Postwar Hollywood and the Commercial Delay”
Berti Kolbow: Institute for Economic and Social History, Georgia Augusta University Goettingen “Transatlantic Transfers of Marketing Concepts between Eastman Kodak and Agfa, 1880-1945”
Shawn Moura: Department of History, University of Maryland “Target Market Brazil: Postwar Advertising and Consumer Culture in the Country of the Future”
Cory Pillen: Department of Art History, University of Wisconsin-Madison “WPA Posters: A New Deal for Design, 1936-1943”
Elizabeth Spies: Department of English, University of California, Riverside “Advertising Stigmatas: The Evolution of Poetic Advertising throughout the Twentieth Century, 1890-1980”
Watch The Devil’s Tale for news about upcoming discussions with several of the travel grant recipients from the Hartman, Bingham, and Franklin Research Centers.
In 1923, JWT created a new advertising campaign for Pond’s creams, based on the testimonials of leading American society women and European titled nobility. That campaign lasted for over thirty years and is the focus of half of the exhibit. Newsletters, internal memos, publications, ads and other items allow the viewer a behind-the-scenes look at bringing a concept to fruition in a long-standing advertising campaign.
Taking a broader view, the other half of the exhibit documents an overview of the use of testimonials and celebrity endorsements in advertising for a range of products. From an 1893 endorsement by arctic explorer Lieutenant Peary for Kodak, to Count Basie for Camel cigarettes, to Coach K for American Express, a wide variety of well-known celebrities are shown endorsing products. Advertisements, reports, and memos illustrate advertisers’ belief that celebrity testimonials could lend products a feeling of familiarity and credibility, while also creating the illusion that to purchase a given product was to belong to an elite cast.
Post contributed by Jackie Reid, Director of the Hartman Center, and Lynn Eaton, Hartman Center Reference Archivist
What with all of the cold and the snow, RBMSCL folks have been craving warming beverages. Luckily, the Nicole Di Bona Peterson Collection of Advertising Cookbooks (which contains over 1800 cookbooks!) has come to our rescue. We thought we’d share this Hot Toddy recipe from Fine Cocktails Made Easy: