Category Archives: Hartman Center

Digital Collections, From Our Collections, Hartman Center

Let Kodak Tell the Story…

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Eastman Kodak announced yesterday that it filed for Chapter 11 bankruptcy protection. The company has had a long struggle to reinvent itself in the digital photography age, having been a pioneer in the industry. The 132-year-old business has had a long and colorful history using advertising to promote its products. Through its advertising, Kodak taught the world what was worthy of picture taking. Think about it: before there were cameras, there were only illustrations and paintings to visually document people, places, and events. With the advent of photography, things could be depicted much more quickly and easily, but people needed to be shown how to use the new technology and inspired to capture images on film. In the multitude of print ads created over the company’s life, Kodak showed us examples of what could be photographed: weddings, graduations, holidays, births, proms, etc.  These ads are literally and figuratively “snapshots” of American life.

The Hartman Center for Sales, Advertising & Marketing History has a significant amount of documentation about Eastman Kodak advertising in the JWT Archives and the Wayne P. Ellis Collection of Kodakiana.  Almost 550 Kodak ads are digitized and included in the Center’s popular web project, Emergence of Advertising in America: 1850-1920.

Due to Eastman Kodak’s bankruptcy declaration, these digitized ads have received quite a bit of attention this week.  Here are a few links to articles using Kodak ads from the Hartman Center’s collections:

Washington Post: http://www.washingtonpost.com/blogs/blogpost/post/kodak-declares-bankruptcy-the-company-that-captured-the-20th-century-photos/2012/01/19/gIQAnR35AQ_blog.html

Business Insider: http://www.businessinsider.com/these-were-the-gorgeous-kodak-ads-that-made-photography-popular-2012-1

The Atlantic: http://www.theatlantic.com/technology/archive/2012/01/the-triumph-of-kodakery-the-camera-maker-may-die-but-the-culture-it-created-survives/250952/

Post contributed by Jacqueline Reid Wachholz, Director of the John W. Hartman Center for Sales, Advertising, and Marketing History.

Archive of Documentary Arts, Bingham Center, Franklin Research Center, From Our Collections, Hartman Center, History of Medicine, New at the Rubenstein Library

New Year, New Acquisitions

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What better way to ring in the new year (okay, we’re a couple of weeks late) than with a roundup of exciting new acquisitions from the second half of 2011?   All of these amazing resources will be available for researchers in the Rubenstein Library in 2012 and for years to come!

  • Stereograph of John Wesley Powell with a Native American. From the Powell Expedition Photograph Album.

    Powell Expedition Photograph Album: A remarkable album of 539 photographs taken during John Wesley Powell’s Second Expedition along the Colorado River in 1871-75 by John K. Hillers, E. O. Beaman, and James Fennemore.  The photographs include landscapes of the Western states and documentary photographs of Native Americans, especially the Paiute tribe.  Part of the Archive of Documentary Arts.  Look for more information on this album in the Biblio-file column in the January-February 2012 Duke Magazine.

  • Case book of Dr. Philip Turner. From the Philip Turner Papers.

    Philip Turner Papers: Documents from the life and career of Dr. Philip Turner (1740-1815), Surgeon General for the Eastern Department of the Continental Army during the Revolutionary War.  The manuscript collection contains correspondence, medical returns, printed materials, records from northeastern field and city hospitals, and ledgers documenting Turner’s career as a surgeon in private practice, in the Continental Army, and in the United States Army. Part of the History of Medicine Collections.  More information about this important collection of early American medical history is coming soon!

  • The Door in the Wall, And Other Stories, by H. G. Wells: This 1911 limited edition of Wells’s science fiction and fantasy stories features stunning photogravure illustrations by the vorticist photographer Alvin Langdon Coburn.

 

 

 

From Our Collections, Hartman Center, Just for Fun

Holiday Shopping with Don Draper

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Looking through some 1960s print ads from the J. Walter Thompson Competitive Advertisements Collection, we couldn’t help but wonder what would’ve been on Don Draper’s holiday shopping list.  The Hartman Center for Sales, Advertising & Marketing History has a few suggestions for him. . . .

Click to enlarge.

For Sally: Topper Toys advertised a line of Suzy Homemaker® products for girls who were “square” because they washed regularly, wore shoes rather than beads, and got “more fun out of being a cook than a kook.” Rebellious Sally will surely love spending the day cleaning with her new Vacuum and Super Sweeper, baking Dad a chocolate cake with the High Speed Mixer and Safety Oven, and then getting gussied up at the Vanity before she sneaks out to see Glen. The perfect gift to reinforce traditional gender roles (or perhaps the best way to create a feminist)!

Click to enlarge.

For Roger Sterling: What could be better than Milton Bradley’s Drop in the Bucket game, the highlight of the next office holiday party! Apparently it was “so zip-zap new” that you would be “hailed like Columbus for discovering it.” Who else would have the nerve to strap a net to his waist as coworkers try to drop “bouncy cubes” in it?  Just add a few martinis and watch the merriment commence!

Click to enlarge.

For Megan:  Jewelry is the obvious choice for Don’s new young wife, and nothing says “I love you” more than the tagline “Fake hair, fake nails, fake lashes, but real jewelry.”  Only the best for his lovely bride!

Click to enlarge.

For Betty:  Don still has a soft spot for his ex-wife, so he needs to find something that says “Merry Christmas and I’m sorry I never told you my real name.”  How about astrology soap on a rope!  “Boldly sculptured” in “fragrances and colours to match every personality,” I’m sure he will find the one that fits Betty’s polished, repressed and passive aggressive nature.

Click to enlarge.

And Don, don’t forget Rover! French’s People Crackers for Dogs would be the perfect choice for the furry member of his family. The dog can literally take a bite out of the mailman, the policeman, and even the dogcatcher!

Don will surely be thirsty after all that shopping.  Since he is cutting back on alcohol, why unwind with some drink ideas from Campbell’s Soup? Perhaps he could make Tomato Ice by freezing Tomato Soup, or chill some Consommé until it jellies and serve it with “a lemon slice, cucumber or sour cream.” And who doesn’t love Beef Broth on the Rocks “poured right from the can over ice”? That’s what we call “Mmm Mmm  Good!” (This ad is from the Roy Lightner Collection of Antique Advertisements.)

Click to enlarge.

Happy Holidays from the Hartman Center!

Post contributed by Jackie Reid, Director of the Hartman Center, and Liz Shesko, Hartman Center intern.

Archive of Documentary Arts, Bingham Center, Events, Franklin Research Center, Hartman Center, History of Medicine

Instruction Round-Up!

Dr. Ara Tourian and students
Dr. Ara Tourian presenting at Anatomy Day

This was another busy semester for Rubenstein librarians, who taught or co-taught more than 70 classes between September and early December! The classes ranged widely in subject, from feminist comics to medical history.

One exciting event, nicknamed “Anatomy Day,” brought 100 medical students to the Gothic Reading Room to investigate historical anatomical atlases and other books and manuscripts from the History of Medicine Collections. Rachel Ingold, Curator of the History of Medicine Collections, led a team of Rubenstein librarians in presenting these treasures to the students.

Rachel Ingold and students
Rachel Ingold, Curator of the History of Medicine Collections

A few of the Duke classes that met in the Rubenstein Library this past semester are:

  • Beyond Wonder Women: Comic and Graphic Novel Feminisms
  • History of Photography, 1839 to the Present
  • Documentary Photography and the Southern Culture Landscape
  • Early Soviet Culture 1917-1934
  • American Slavery/Emancipation
  • Accelerated Intermediate Italian
  • On the Boundaries of Medicine
  • The Physician in History
  • Hidden Children
  • Dante and the Afterlife of the Book

We also hosted classes from North Carolina State University and the University of North Carolina – Chapel Hill.

The Rubenstein staff offers a vast array of class instruction and support options. Please contact us to learn more about what the Rubenstein staff can do for your class!

Digital Collections, From Our Collections, Hartman Center, Just for Fun

Turkey leftovers? Problem Solved.

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Need something to do with the turkey leftover from Thanksgiving? One of our 1950s advertising cookbooks put out by the Poultry & Egg National Board had 33 suggestions, including turkey and corn casseroles, turkey macaroni loaf, and something called “Turkey Red Devils.” However, the Home Economic Staff of the PENB Laboratory Kitchen (pictured below) really got creative when it came to putting turkey in salads. Tied for grossest in my book are the Jellied Turkey Pineapple Loaf and the Turkey Mousse. Which wins your vote? Let us know below, or suggest a third choice in the comments!

Turkey Mousse:Cookbook from the Poultry & Egg National Board

  • 4 envelopes unflavored gelatin
  • 1 cup broth
  • 1½ cups boiling turkey broth
  • 2 cups finely chopped or ground cooked turkey
  • 1 cup finely diced celery
  • ¼ cup finely diced sweet pickle
  • ¼ cup finely diced green pepper
  • 1 pimiento, chopped
  • 1 cup mayonnaise or salad dressing
  • ¾ tsp. salt
  • ¼ tsp. white pepper
  • Dash of cayenne
  • 2 to 3 tbsp. lemon juice
  • 1 cup heavy cream, whipped
  • Parsley or celery leaves
  • Deviled egg halves

Soften gelatin in the cold broth. Dissolve thoroughly in boiling broth. Chill until jelly-like. Combine turkey, celery, pickles, pepper and pimiento. Add mayonnaise, seasoning and lemon juice. Add thickened gelatin mixture. Fold in the whipped cream. Taste and add more seasoning if necessary. Pour into a 1½  to 2-quart mold. Chill. Unmold. Garnish with the greens and deviled eggs. 10 to 12 servings. Increase gelatin to 5 envelopes in warm weather.

Jellied Turkey Pineapple Loaf:

Pineapple Layer:

Home economists debating a turkey
"Have some Turkey Mousse. I molded it into a turkey shape." "It's beautiful! Too bad I've already had dessert in the form of a Jellied Turkey Pineapple Loaf!"
  • 1 package lemon gelatin
  • ¾ cup hot water
  • 1 cup pineapple juice, drained from a No. 2 can crushed pineapple (2½ cups)
  • 1¼ cups well-drained crushed pineapple
  • ½ cup grated carrot

Turkey Layer:

  • 1 package lemon gelatin
  • 1 chicken bouillon cube
  • ¾ cup hot water
  • 1 cup cold water
  • Grated rind of 1 lemon
  • 2 tbsp. lemon juice
  • 1 cup finely chopped cooked turkey
  • 1 cup finely diced celery
  • ¼ cup sliced stuffed green onion
  • ½ tsp. salt, or more

Pour hot water over lemon gelatin. Stir until gelatin is dissolved. Stir in pineapple juice, pineapple and carrot. Blend and cool until mixture is thickened. Pour into a 1½ quart mold. Chill until set. Pour turkey layer on top. To make turkey layer: Dissolve the gelatin and the bouillon cube in the hot water. Add cold water stirring constantly. Cool until mixture is thickened. Add remaining ingredients. Season to taste with salt. Pour mixture over top of set pineapple layer. Chill until firm. Turn out of mold on lettuce or other greens. Serve with salad dressing. 8 to 10 servings.

Now that you’ve perused and possibly tried them both, we want to know: Turkey Mousse or Jellied Turkey Pineapple Loaf? Vote now! Or, peruse the Emergence of Advertising in America cookbooks and find your own options for turkey leftovers.

Post contributed by Liz Shesko, Intern for the John W. Hartman Center for Sales, Advertising, and Marketing History.

Digital Collections, From Our Collections, Hartman Center, Just for Fun

Soup or Salad? Sealtest Suggests Soup.

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Sealtest Recipes CoverToday’s Thanksgiving menu comes from a 1940 advertising cookbook published by Sealtest Dairy, which was a division of the National Dairy Products Corporation, a predecessor to Kraft Foods. They marketed their dairy products as having “scientific supervision unsurpassed,” and printed recipes developed in their Laboratory Kitchen. Despite the cover image showing turkey, a creamy soup, and cheesy potatoes, their dairy-heavy Thanksgiving menu had pork as a main dish:

  • Pea Soup Supreme with Cheese Croutons
  • Roast Stuffed Shoulder of Pork
  • Mashed Turnips
  • Buttered Broccoli
  • Hot Rolls with Butter
  • Orange Salad with French Dressing
  • Pumpkin Pie with Whipped Cream and Ginger
  • Coffee with Cream

Pea soup, you say? Why yes, complete with a quart of milk, butter, and cheesy croutons!

Thanksgiving menu
Sealtest's Thanksgiving menu, featuring pea soup and pilgrims

Pea Soup Supreme with Cheese Croutons

  • 1 cup diced potatoes
  • 1½ tbsp. chopped onion
  • 1 tsp. salt
  • 1 cup water
  • 1 No. 2 can peas
  • 2 tbsp. butter
  • 2 tbsp. flour
  • 1 quart milk
  • Few grains pepper

Combine the potatoes, onions, salt and water in a saucepan. Cover and cook until potatoes are tender. Add the peas and liquid and heat thoroughly. Drain and boil down the liquid to ¾ cup. Press vegetables through a sieve. Melt the butter in a double broiler, add the flour and mix well. Add the milk gradually and cook, stirring constantly until thickened. Add the pureed vegetables and liquid. Reheat. Season with salt and pepper. Serve with Cheese Croutons made as follows: Sprinkle small toast squares with cheese and place under the broiler until cheese is melted and lightly browned. Serve on the soup. Serves six.

You can find more recipes to complete your meal in the Hartman Center’s Emergence of Advertising in America cookbooks!

Post contributed by Liz Shesko, Intern for the John W. Hartman Center for Sales, Advertising, and Marketing History.

From Our Collections, Hartman Center, Just for Fun

A Thanksgiving Menu from the Hartman Center

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In honor of all the cooking and eating we’re planning to do for Thanksgiving, we wanted to share a few menus and recipes from Thanksgivings past. Over the next couple of days, look for delicious posts drawing from the Hartman Center’s extensive collection of advertising cookbooks.

Today’s recipe comes from a cookbook published by the Calumet Baking Powder Company in the 1920s. The following Thanksgiving menu, the author suggests, is perfect for “the average woman, who must prepare for her parties alone or with one maid to help,” without making everyone “uncomfortable” by becoming “a flushed and worried hostess.” I think we’d all appreciate the help of that maid this year!

  • Assorted canapés
  • Turkey with chestnut stuffing and giblet gravy
  • Baked onions
  • Baked squash
  • Caramel sweet potatoes
  • Mashed potatoes
  • Molded cranberry jelly with celery and olives
  • Orange delight salad
  • Pumpkin pie
  • Caramel Nut Cake
  • Salted Nuts
  • Bonbons

The featured recipe – Caramel Nut Cake (pictured below) – of course contained Calumet Baking Powder. The picture doesn’t look too appetizing, but it sure sounds good. And where can I get one of those mini turkeys?

Caramel Nut Cake

  • ½ cup shortening
  • 1 cup sugar
  • ¾ cup milk
  • 4 eggs
  • 2 cup sifted flour
  • 2 level tsp. Calumet Baking Powder
  • ¾ cup chopped nuts

Sift flour three times with baking powder. Cream shortening, add sugar, gradually add egg yolks and nuts. Add dry ingredients alternatively with milk. Fold in stiffly beaten egg whites. Bake in 2 layers in a moderate oven  (375 degrees F.). Ice with caramel icing, sprinkle the top and sides of cake with chopped nuts.

You can check out more images like these in the Emergence of Advertising in America digital collection. Stay tuned for more recipes later this week!

Post contributed by Liz Shesko, Intern for the John W. Hartman Center for Sales, Marketing, and Advertising History.

From Our Collections, Hartman Center, In the Conservation Lab, News and Features

In the Lab: Scrapbooking for Victory, Part Two

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In 1918, the week of November 11-18 was not only a celebration of the end of World War I, but was coincidentally also a week of massive fundraising by the United War Work Campaign to support troops and boost morale until their work was done.  The scrapbook of posters and pamphlets from the campaign was described previously in the post “Scrapbooking for Victory.”

The scrapbook has been undergoing treatment in the conservation lab for the last couple of months.  As a paper conservator, I’ve been collaborating with book conservator Meg Brown to treat the album’s myriad problems, from the damaged binding to the fragile items glued to the pages.  The scrapbook has been a challenge because of its large size and the awkward folding items it contains.  The conservation problems have required hands-on treatment, lots of brainstorming sessions, and ongoing dialogue with curators to understand how the scrapbook will be used.  It’s a popular item with librarians, professors and researchers, and it’s no surprise; it’s a wonderful book!

Before Treatment: Tears to a Poster in the United War Work Campaign Scrapbook

Meg cleaned, consolidated and relined the spine to make the text block stronger, and she used the spine lining to securely attach the text block to the cover.  I’ve been mending tears and flattening creases in the posters and leaflets, many of which have broken at the folds from handling and from insect attack.  A few of the damaged booklets will be lifted from the pages and housed in pockets for easier, safer access.  The largest poster in the book unfolds to 82 x 41 inches (208 x 104 cm), so I’ve had to commandeer extra table space.  It’s especially useful at times like this to have a table on wheels that adjusts in height!

Grace and a Very Large Poster

When the treatment is finished, a storage box will be made, and the scrapbook will be sent back upstairs to the Rubenstein Library for all to enjoy.

For more photos of the scrapbook, and its restorative sojourn in the Conservation Lab, visit the “United War Work Campaign Scrapbook” set on the Rubenstein Library’s Flickr photostream.

Post contributed by Grace White, Conservator for Special Collections, as part of our ongoing “In the Conservation Lab” series.

Bingham Center, Do Your Research, Franklin Research Center, Hartman Center, News and Features, Travel Grants

Travel Grant Season is Open!

Wish you were here? We do too! The David M. Rubenstein Rare Book & Manuscript Library is now accepting applications for our 2012-2013 travel grants.

The Sallie Bingham Center for Women’s History and Culture, the John Hope Franklin Research Center for African and African American History and Culture, and the John W. Hartman Center for Sales, Advertising & Marketing History will award up to $1,000 per recipient to fund travel and other expenses related to visiting the Rubenstein Library.

The grants are open to undergraduate and graduate students, faculty, independent scholars, artists, and activists living outside a 100-mile radius from Durham, NC with research projects that would benefit from access to the centers’ collections.

More details—and the grant application—may be found on our grants website. Applications must be postmarked or e-mailed no later than 5:00 PM EST on January 31, 2012. Recipients will be announced in March 2012.

Standard Gas Stations Billboard Proof.
Standard Gas Stations Billboard Proof. From the Outdoor Advertising Association of America Archives.

Some of last year’s recipients include:

At the Sallie Bingham Center for Women’s History and Culture:

  • Marika Cifor, a master’s student in History and Library and Information Science at Simmons College, who used the Bingham Center’s lesbian pulp fiction collection for master’s thesis research on the historical relationships of lesbians and prostitutes in the United States, 1869-1969.
  • Jennifer Nelson, Associate Professor of Women’s and Gender Studies at University of Redland, visited the Bingham Center to conduct research for a book on community health reform movements from the mid-1960s to the present using the Feminist Women’s Health Center Records.
  • Emily Thuma, a Visiting Scholar at the Center for Race and Gender at University of California, Berkeley is visiting this week for post-doctoral research to revise her dissertation, “Not a Wedge, But a Bridge”: Prisons, Feminist Activism, and the Politics of Gendered Violence, 1968-1987. (Check out this blog post for details about Emily Thuma’s upcoming talk.)

At the John Hope Franklin Research Center for African and African American History and Culture:

  • Ira Dworkin, Assistant Professor, Department of English and Comparative Literature, The American University in Cairo, for research on African Americans in the Congo, particularly George Washington Williams.
  • Nina Ehrlich, master’s student, Department of History, Colorado State University, for a study of relationships between black and white women during the Civil Rights Movement.
  • Tyler D. Parry, Ph.D. candidate and master’s student, Department of History, University of South Carolina, for dissertation and article exploring slave kinship in the Antebellum South.

At the John W. Hartman Center for Sales, Advertising, and Marketing History:

  • Leif Frederickson, an independent researcher from Missoula, MT for research on “From Public Pedagogy to Business Branding: The Development of Green Advertising, 1950-1995.”
  • Janet Golden Professor at the Department of History, Rutgers University to research “The History of American Babies.”
  • Laura Phillip, a Ph.D. candidate at the Corcoran Department of History, University of Virginia for research on “Marketing of the Fair Trade Message.”

Post contributed by Kate Collins, Bingham Center intern.