Name that Adwoman!

Help the Hartman Center solve a mystery! Recently we acquired a photograph, dated circa 1949, of a woman working on art and layout for what appears to be a Chevrolet poster. A man is standing behind her watching as she labors on a snowman at a drawing table.

What we can put together from the photograph is that the image on the drawing board is similar to the snowman featured on a poster for Chevrolet Radio Service that is affixed to the wall above the woman. A recent online auction for a similar Chevrolet Dealers’ Service Department poster, by Barrett-Jackson, dated the campaign to the 1950s and likely it is the early 1950s based on some of the design elements. The Campbell-Ewald agency held the Chevrolet advertising account during this period.

If you have any information about the people in this photograph, who likely worked at Campbell-Ewald on the Chevrolet account in the 1940s-1950s, please contact the Hartman Center at hartman-center@duke.edu. Thank you!

Post contributed by Richard Collier, John W. Hartman Center for Sales, Advertising & Marketing History