10 Days, 10 New Acquisitions: Day Three

We’re celebrating the beginning of a new fiscal year by reviewing some notable items and collections that arrived here at the RBMSCL in the past year. Get ready for announcements of many more exciting acquisitions in 2011-2012!

Illustration from The Story of Bunny Cortex, 1915

The Story of Bunny Cortex, 1915

2010-2011 saw the beginning of a “Literature as Advertising” collection in the Hartman Center: a group of stories, poems, and similar literary works whose primary purpose is the promotion of a product or service.  The collection includes examples from the 1880s to 1950s, featuring such characters as Santa Claus (for the Golden Rule Bazaar of San Francisco), Lewis Carroll’s Alice (selling dairy products), the “Toastie Elfins” (for Post Toasties cereal), and the Pied Piper (for Pied Piper shoes).

From the John W. Hartman Center for Sales, Advertising, and Marketing History.

Through July 25th, find more examples from the Hartman Center’s “Literature as Advertising” collection in their exhibit, “Look Boys and Girls! Advertising to Children in the 20th Century.”

For more photos of our new acquisitions (and other materials from the RBMSCL’s collections), check out the “From the RBMSCL’s Collections” set on the Duke University Libraries’ Flickr photostream.

Post contributed by Will Hansen, Assistant Curator of Collections.

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