Much of the news this week is dominated by either underwater ship wrecks or inflation. After doing a little research about an early 20th century literary magazine that came across my bench, I discovered that one advertisement serendipitously intersects both of those topics.
This copy of The Bookman came in for some minor repairs before going on exhibit. The covers are the main advertising spaces for this publication and mostly feature some pretty dull descriptions of books available from George H. Doran or Harcourt, Brace and Company. It being June, the image of a steam ship and “Ideal Summer Vacations” advertised on the back really caught my eye.
Eight days in Bermuda for only $90 sounds really nice, but was it a good deal in 1924? The Bureau of Labor Statistics’ CPI Inflation Calculator estimates that sum to be the same as around $1600 today. That seems like a reasonable amount to spend on a long cruise; however, after a quick search I discovered that many of the major cruise lines today are offering the same voyage for less than half of that price. Cruises (at least to Bermuda) have beat inflation!
I’m sure the accommodations on the modern vessels are a lot more comfortable than a hundred year old steam ship, too. In reading about the ships listed in the advertisement, I discovered that they both ended up sinking. The Fort St. George was destroyed by British aircraft during WWII, while the Fort Victoria only sailed another 5 years from the date of this ad before being struck by another ship and sinking in New York Harbor. The wreckage was later dynamited to prevent it damaging to other boats. Luckily all of the Victoria’s passengers were rescued by the Coast Guard before she sank.