AdViews in the Classroom at Duke

Duke University Markets and Management Professor George Grody used vintage commercials in the AdViews collection in his Fall 2009 course, “Marketing Across Borders.” In this video, five students from the course discuss their experiences using AdViews in their class.

In addition to to the Marketing Across Borders feature, we’ve also published our fourth and final batch of newly digitized content: [reposted from The Devil’s Tale]

Just in time for the premiere of the fourth season of Mad Men, the last batch of 3,200 newly digitized D’Arcy Masius Benton & Bowles (DMB&B) commercials has been uploaded to AdViews on iTunes U!

More commercials than ever! Now there are almost 8,800 commercials in AdViews.

Essential new products! New ads for Oreo, Continental Airlines, Raisin Bran, Mattel, Fresca, Pop Rocks, Legos, Clearasil, Volkswagen, Budweiser, Hardee’s and so much more!

Act now and see expert interviews! Professors Jason Chambers of the University of Illinois and Peggy Kreshel of the University of Georgia give context to advertising targeted towards African Americans and women.

But wait, there’s more! Highlighted content includes a 20-minute film about the creation of a 1970s Post Grape Nuts commercial featuring Euell Gibbons.

After you’ve checked out AdViews, stop back here and let us know your favorite commercials!