AdViews: 3,000 New Commercials, Improved Access

I’m excited to announce that we’ve launched 3,000 new commercials in the AdViews digital collection on iTunes U.
http://library.duke.edu/digitalcollections/adviews/

This includes over 50 new products and brands, such as the American Association of Railroads, Burma Shave, Bounce, Eastern Airlines, Folgers, Glade, Pepto-Bismol, Prell, Sanka, and Zest. We’ve also added many new commercials for Crest, some fantastic Hasbro toy commercials from the 1970s, and much more.

The AdViews Highlights album now features over 40 commercials with closed captioning and audio descriptions created by the National Center for Accessible Media for users with hearing or vision impairments. Users can take advantage of these accessibility features using the Preferences and Controls menus in iTunes. We’ve also improved the indexing of the collection, making it easier to search for and discover AdViews content from the Libraries website.

Many thanks to Duke Libraries staff and interns, to Duke OIT, and to A/V Geeks for their excellent contributions to the project.

The digital collections team will promote some new AdViews commercials during the next few weeks on Twitter — follow us! http://twitter.com/dukedigitalcoll