New – Google Analytics on Library Web Site

Beginning January 19, 2009 the Duke University Libraries will use Google Analytics to gather statistics on portions of its web site. The Libraries will use the information gathered to improve web services for its patrons. Google Analytics employs cookies to define user sessions , which allows for the collection of important data about how our patrons are using the Library’s site. Google Analytics uses only first-party cookies for data analysis. This means that the cookies are linked to the Libraries’ website domain(s), and Google Analytics will only use that cookie data for statistical analysis related to your browsing behavior on the Libraries’ websites According to Google, the data collected cannot be altered or retrieved by services from other domains. If you choose, you can opt out by turning off cookies in the preferences settings in your browser. For more information on Google Analytics, please visit Google’s web site.