Tag Archives: madmenmondays

Apollo_Pen_B310

Mad Men Mondays Tuesdays: Episode 7, “Waterloo”

Mad Men Mondays logo

Mad Men‘s  midseason finale juxtaposes the U.S. space program and Napoleon as twin parables on the successes and failures of grand vision and ambition. The Apollo 11 launch and landing on the moon in July 1969 provides a running theme through the episode, and creates a poignant contrast between everyday life and a preoccupation with events 100,000 miles out in space.

The episode opens with Bert Cooper trying to watch the Apollo liftoff and yelling at the maid to turn off the vacuum cleaner. Meanwhile in California, Ted Chaough’s existential crisis while flying over Claremont terrifies the Sunkist representatives; in a later phone call he tells Jim Cutler that he wants to leave advertising altogether. Lou Avery complains to Jim Cutler that Don’s appearance in the Philip Morris client meeting cost them the Commander business to Leo Burnett. Betty entertains house guests that include surly teenager Sean and his nerdy younger brother Neil. Harry’s partnership in the firm is still under consideration, not finalized, and serves as a nodal point in a power struggle between Jim Cutler and Roger Sterling. The creative team preps for their presentation to Burger Chef in Indianapolis, while Pete worries that “now we just have to pray everything goes smoothly on the moon.”

Elsewhere at the agency, SC&P staff members speculate on the consistency of the moon’s surface while Don receives a breach of contract letter from the agency attorney. It turns out that Jim Cutler had initiated the letter in an attempt to force Don out, a move that enrages some of the other partners who hadn’t been notified before their names were placed on the letter. Don calls for a vote on his status, which is affirmed with only Joan and Jim voting to remove him. Joan, bitter that Don’s actions have cost her money, nonetheless criticizes Jim for his tactics: “You shouldn’t have done that.” Don phones Megan to tell her about the tensions at the agency, but when he suggests to her that it may be an opportunity to start over on the west coast, Megan hesitates before breaking things off with Don.

On Sunday all eyes are watching the lunar landing on television; most are amazed but surly Sean complains about the cost of the space race. When Sally repeats this to Don over the phone, he tells her “Don’t be so cynical.” Bert Cooper says a quiet “Bravo.” Shortly after, Roger receives a call that Bert has died, and goes to the office to remove Bert’s name plate from his door. He meets Joan and Jim Cutler there. Jim uses Bert’s death to suggest an opportunity to get rid of Don, to which Roger objects. Roger informs Don of Bert’s passing, and Don goes to Peggy’s hotel room to tell her to do the Burger Chef presentation herself. Roger meets with an associate at McCann Erickson who wants the Chevy team for the Buick account, but Roger suggests that McCann buy a stake in SC&P. McCann is interested only if Roger can keep the creative team of Don and Ted together.

The Burger Chef management is wowed by Peggy’s presentation, where she used the lunar landing event as a symbol of people’s hunger for connection and turned it into an analogy for the kinds of connections often missed at family dinners mediated by ever-present television. Burger Chef, she argues, offers a place to re-connect families. Her presentation ultimately wins the account. When Don returns home from Indianapolis, Roger is waiting for him and tells him of the McCann offer. Roger says it’s the only way to save the agency, as he fears Jim won’t stop until he gets rid of everyone. The next day Roger calls a partners’ meeting to announce the McCann offer; Don talks Ted into staying on and the partners’ unanimously agree to the buyout—including Jim Cutler who sees he has been outmaneuvered by Roger. On his way back to his office, Don sees the ghost of Bert Cooper, singing “The Best Things in Life Are Free.”

Last night’s episode featured references to the space mission, Napoleon, Newport, Popsicle, electric percolators and The Wild Bunch, among other things. Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Apollo_Pen_B310

Courvoisier_F330

Newports_G111

Presto_H220

Apollo_Launch_Invite

Popscicle_F160

Adding_Machine_B310

Kraft_Grape-_Jelly_F160

Wild_Bunch

Bike_G440

Astronaut_Toys_G450

You-Never-Had-Syrup-So-Good

Mad Men Mondays: Episode 6, “The Strategy”

Mad Men Mondays logo

After weeks of angst and anxiety, Mad Men showed viewers a happier Don Draper and Peggy Olsen last night. They are finally back in sync and working well together. Peggy and Mathis survey mothers at a Burger Chef restaurant about their reasons for buying family dinners there. Pete and Bonnie fly to New York together. Peggy presents a seemingly successful Burger Chef pitch to Lou and others, but is told that Don should be the one to present it to the client, which angers her.

Megan comes to New York for the weekend and spends time looking for her fondue pot and other items she wants to bring back to Los Angeles, while Don tries to make her nostalgic for her New York home. Bob Benson comes to New York with representatives from Chevy.  He has to bail one of them out of jail and is told that GM will be pulling the Chevy account and giving it to Campbell-Ewald, but that Bob will be offered a job at Buick. Peggy second guesses the Burger Chef pitch and works on it all weekend.

Pete visits his daughter Tammy, who barely recognizes him, and he is angry that Trudy is not around.  He gets drunk and waits for her return, only to be told that he is no longer part of that family and doesn’t get to complain.  Bonnie is angry that Pete doesn’t spend time with her in New York and leaves to go back to Los Angeles.

Don comes in to help Peggy rework the Burger Chef campaign and they manage to have productive and candid conversations.  Their creative compatibility shows through and their conversations inspire a better pitch for Burger Chef. Bob visits with Joan and her family, bearing gifts for everyone.  He proposes to Joan, and tells her that a marriage would be good for both of them. She says no, stating that she will hold out for love. The SC&P partners meet to discuss losing Chevy.  They decide to make Harry Crane a partner, with some dissention from Joan and Roger. Don and Peggy meet Pete at a Burger Chef to sell him on the new pitch.

Last night’s episode featured references to loafers, Buick, Barbie, Fondue pots, among other things.  Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

You-Never-Had-Syrup-So-Good

Buick_T110

Leo_Burnett_B110

Loafers

AAA9660

Barbies_G450

Rheingold_F310

Erector_Set_G450

Bisquick_F113

Fondue_Cooking

Lighter_G120

Engagement_Ring_G210

Mad Men Monday – Season 7, Episode 5 “The Runaways”

Last night’s episode left viewers reeling over the crazy things that some of the characters did. Stan finds a folder of cartoons drawn by Lou on the photocopier. He shows them to some of the other creative staff and they make jokes. Don gets a call from Anna Draper’s niece, Stephanie, who is pregnant and needs help. He tells her to go to Megan’s house and he will fly out to see her. Megan takes her in, but then later tells Stephanie it would be best if she left, writing her a check for $1,000. Lou is angry at the creative staff for mocking his cartoon ambitions and orders them all to work late on a Friday night. Henry and Betty host part of a progressive dinner. Betty speaks up about the war in Vietnam and Henry contradicts her, causing a big argument later. Don arrives at Megan’s house and is disappointed that Stephanie has already left. Ginsberg becomes paranoid about the new computer and goes over to Peggy’s house to work. He tells her that the computer is driving him crazy and makes a pass at her. She pushes him away and sends him home. Sally comes home from school with a broken nose and argues with Betty. Bobby sneaks into Sally’s bedroom to ask if Henry and Betty will get a divorce because they argue so much. Megan hosts a party at her house for her acting friends. Don feels out of place, but then goes for a drink with Harry when he unexpectedly shows up. Harry tells Don that Lou and Jim are pursuing the Commander cigarette account, which will force Don out of SC&P because of the ad he did for the American Cancer Society. When Don comes back to Megan’s house after the party Megan and Amy seduce him together. The next morning Don flies back to New York and interrupts the meeting with Philip Morris executives, selling them on his services, much to the dismay of Jim and Lou. At SC&P Ginsberg calmly expresses his feelings for Peggy and gives her a gift box. She is horrified to open it and see his nipple, which he cut off to relieve the “pressure” from the computer. He gets carried out of SC&P on a stretcher in restraints.

Last night’s episode featured references to Xerox, rumaki, golf clubs, and American Tobacco, among other things. Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Xerox_B310

Mens_Cardigan_A115

Frankfurters_F130

 

Rumaki

 

Yellow_Dress_A170

Mens_Pants_Women_A112

 

Planned_Panthood_A112

 

Golf_Clubs_G460

 

Yellow_NightGown_A170

 

American_Tobacco_G111

Mad Men Mondays logo

Mad Men Monday – Season 7, Episode 4 “The Monolith”

Mad Men Mondays logo

The harsh reality of returning to SC&P has set in for Don in last night’s episode of Mad Men. He arrives at the seemingly empty office to discover the staff listening to the announcement that an IBM 360 computer will be installed in what was the creative lounge.  The creative staff grumbles about losing their space. Pete runs into an acquaintance who now works for Burger Chef and gets SC&P a chance to pitch that account.  Lou puts Peggy in charge of Burger Chef creative work, with Don reporting to her.  Peggy treats Don like an entry level copywriter and he starts behaving badly.  Roger and Mona find out that their daughter Margaret has run away to a hippie commune.  After her husband fails to get Margaret back, Mona and Roger drive to upstate New York to retrieve her.  Once at the commune, Mona storms off quickly, but Roger stays and lets Margaret show him why she loves it there.  Roger seems open minded about the commune, but later gets upset and tries to carry her off after she spends the night with one of the men there. After talking to the computer installer, Don suggests that SC&P prepare a presentation to LeaseTech, but Bert refuses.  Don starts drinking and later calls Freddie to invite him to a Mets game.  The next morning Freddie lectures Don and tells him he is wasting his second chance, advising him to buckle down and work hard. Don seems to get the message and goes to work ready to do what it takes to earn back the trust of his colleagues.

Last night’s episode featured references to Burger Chef, IBM 360, homemade jelly and gin, among other things.  Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Burger_Chef_BBB1523

Hardhat_A170

IBM_AAA4902

Orange_Couch_H120

Spaghetti_F120

Typewriter_B110

Punchcards_B310

Fur_Coat_A170

Homemade_Jelly_F115

GIJoe2 (2)

Watch the GI Joe commercial: https://archive.org/details/dmbb23910

Booths_Gin_F330

 

Joey_Heatherton_A112

Mad Men Monday — Season 7, Episode 3 “Field Trip”

Mad Men Mondays logo

Last night’s episode of Mad Men features several characters whose elevated hopes for connections with others get dashed.  Don flies out to Los Angeles after Megan’s agent calls him to say that she was desperate and demanding with a director after an audition. She is happy to see him, but then gets upset when she realizes why he came.  He is forced to admit that SC&P put him on leave and she asks him to go for being dishonest. Peggy is upset that her St. Joseph’s commercial wasn’t nominated for a Clio, and later finds out that Lou only submitted work that he could claim as his own. Betty meets Francine for lunch and Francine brags about her new career as a travel agent. She tells Betty that working in an office is her reward for raising kids.  Later Betty tells Bobby that she will chaperone his field trip the next day and he is thrilled to spend time with her. Harry exaggerates SC&P’s media capability to the clients from Koss, and later tells Jim that they need a computer to compete. Don meets with two men from Wells Rich Greene and gets an offer to work for them.  Don takes that offer to Roger, who agrees to let Don come back the following Monday. Betty and Bobby have a good time on the field trip until Bobby gives away Betty’s sandwich to a friend. Don arrives at SC&P on Monday morning, and awkwardly greets the staff until Roger comes in around lunchtime. The partners are upset that Don is back, but realize it will cost them too much to fire him officially.  Instead they agree to take him back only if he can adhere to several restrictive rules and reports to Lou. He agrees.

Last night’s episode featured references to typewriters, Kahlua, plaid jackets, and bras, among other things.  Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Royal_Typewriter_B310

Weldwood_Paneling

Sara_Lee_Coffee_Cake_F130

Deansgate_Mens_Jacket_A112

Kahlua_F330

Bonny_Plaid_Jacket_A112

Joey_Heatherton_A112

Maidenform_Bra

Chicken_Salad

CocaCola_ValentinesDay_F220

Mad Men Monday – Season 7, Episode 2 “A Day’s Work”

Mad Men Mondays logo

 

Last night’s episode of Mad Men depicts Valentine’s Day at SC&P. Several characters are upset when they are treated poorly or shuffled around, but by the end of the episode we see that there is housekeeping afoot that reveals new opportunities. Don’s day to day existence is exposed through sleeping late, cracker eating, and flipping through magazines.  Only when he is preparing for Dawn to come by and brief him does he clean up and get dressed to preserve the illusion that he is his normal steely self. Sally and her friends are given leave to go to New York City to attend the funeral of another friend’s mother and subsequently sneak off to go shopping before their return.  Once Sally realizes that she lost her purse, she goes to SC&P to ask Don for train fare.  Her encounter with Lou Avery exposes Don’s subterfuge and gets Dawn unfairly demoted to reception. Sally waits for Don at his apartment and when he returns from lunch with a contact at Wells Rich Greene he drives her back to boarding school. Peggy mistakes Shirley’s roses as ones for her from Ted, which causes a chain reaction of frustration and awkwardness for the two women. Joan is aggravated when her colleagues keep demanding that she solve their problems with secretarial staff by shifting them around. Pete is angry that he has to defer to Bob Benson and Chevrolet’s permission when he lands the SoCal Chevy Dealers Association account. Sally and Don finally have a frank conversation on the way back to school that begins to repair their damaged relationship. Jim Cutler offers Joan the opportunity to focus on account management, which allows her to leave behind the frustrations of human resources. Joan’s parting gesture as she moves to her new office is to reward Dawn with a promotion to human resources.  We see Dawn smile as she settles into her new office.

Last night’s episode featured references to Ritz crackers, Coffee Mate, Chevy Dealers Association, and Cutty Sark, among other things.  Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Life_Drinking_PSA

 

L&M_G111

Ritz_F160

Bug_Spray_H240

CoffeeMate_F119

Sweet_n_Low_F123_folder1

AT&T_B140_Folder1

 

Life_Chevy_Dealer

Cutty_Sark_F330

Life_Sirhan

Engagement_Ring_G210

 

CocaCola_ValentinesDay_F220

Smirnoff Ad

Mad Men Mondays: Episode 1, “Time Zones”

Mad Men Mondays logo

Everyone’s favorite ad men and women are back with Season 7 of Mad Men!  Join the Hartman Center as we look back at some ads that resonate with each episode of the new season in what we call Mad Men Mondays.

The episode begins in January 1969 with freelancer Freddy Rumsen pitching a commercial for Accutron watches to an enthusiastic Peggy. Later Peggy pitches a variation on the same ad to new SC&P creative director Lou Avery and is disappointed when he opts for a blander slogan.

Roger wakes up amongst a group of naked sleeping people on the floor of his messy hotel room when his daughter calls to invite him to brunch. A harried and overworked Ken asks Joan to meet with a representative from Butler Footwear in his stead.  She quickly realizes that Butler’s marketing director intends to move all advertising in-house and dismiss SC&P.

Don visits Megan in Los Angeles for the weekend and they have a series of awkward encounters. Don also meets up with a happy, suntanned Pete, who shows him around the new office and brings him up to speed on SC&P gossip. Peggy and Ted have an awkward exchange when he visits the New York office. Joan meets with a Columbia University business professor to get an analysis of Butler Footwear’s plans.  The professor’s ideas help Joan keep Butler’s account from firing SC&P right away.

Roger’s daughter forgives him for all of his transgressions over brunch, which doesn’t seem to sink in with him until later when he lies down with his lover and another man. Don meets a woman on the plane back to New York and they have a candid conversation about their lives, but he declines her offer of more. Peggy has to deal with her tenant’s toilet problems and is frustrated with her life.

Last night’s episode featured references to Accutron watches, Austin Healy, brunch, vodka, and sliding doors, among other things.  Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Accutron

Schlitz

Norelco Electric Razors

Berkshire Pantyhose

Austin Healy Ad

Piper Champagne Ad

The Year of the Brunch Booklet

Smirnoff Ad

Playboy Ad

Magnavox Ad

TWA Ad

 Cover, J. Walter Thompson Annual Report, 1969Nixon Inauguration, Life MagazineMeds Tampons Ad

Suzy Homemaker

Mad Men Monday – The “Outtakes” Blog, Take 2

Mad Men Mondays logo

Mad Men brought us many great moments this season, and so did our weekly search for vintage ads to accompany the episodes each Monday morning.  In the process, we discovered more interesting ads than we could post.  We decided to share some of those in two final blogs that were calling our Mad Men Monday Outtakes.

This week we give you ads that almost made the cut for our earlier blogs.  For instance, on April 22, we chose a more traditional picture of Avon than we offer here in an ad we really liked for bath products.  Others we chose in anticipation of possible themes or references on future episodes, but as always, Mad Men kept us guessing. If the season had extended to December, 1968, we were certain there would be some reference to the Elvis comeback concert.  And we found Seagram’s warning about hunting accidents one week too late.

We hope you’ve enjoyed Mad Men Mondays as much as we have.  Don’t forget that you can still find all of our Mad Men Mondays picks on Pinterest and Flickr.

 

Avon Beauty Bath

 

ZaleJewlery

 

Whirlpool

 

Suzy Homemaker

 

Seagrams

 

Elvis

 

Election Option

 

ClubAluminum

 

Maidenform - Flickr

Mad Men Monday Friday: The “Outtakes” Blog

Mad Men Mondays logo

Mad Men brought us many great moments this season, and so did our weekly search for vintage ads to accompany the episode each Monday morning. In the process, we discovered many visually and thematically interesting advertisements in the 1968 archives that did not fit with the current episode’s themes. We decided to share some of those in two final blogs that were calling our Mad Men Monday Outtakes.

This week’s themes: Fashion and Food! The late 1960s had a distinctive style. We’ve included men’s formal wear and outer wear, women’s fashion and work-a-day outfits, and neon hued slips and bras. The food photography was almost as distinctive, showing processed convenience foods, frozen vegetable, party nibbles, and, of course, the ubiquitous gelatin mold.

After Six no black tie - Flickr

Breast o chicken tuna - Flickr

Cling Peaches, Blue Diamond Almonds - Flickr

Country Cousins - Flickr

Dacron - Flickr

Great Great Coat - Flickr

Lotte - Flickr

Maidenform - Flickr

Miracle Whip - Flickr

Spam bake - Flickr

Stouffers spinach - Flickr

Swift - Flickr

camaro - blog

Mad Men Mondays: Episode 13 “In Care Of”

Mad Men Mondays logo

The season finale delivered many memorable moments that will keep us guessing until next year. Stan tells Don that he wants to be the one that goes to Los Angeles to open a satellite office that will service the Sunkist account. After a bad phone conversation with Sally, Don gets drunk at a bar when he is supposed to be at work. Later he wakes up in jail. Pete is horrified to find out that his mother is lost at sea. She married Manolo on a cruise and it is presumed that he threw her overboard in order to inherit her money. When Don comes home the next morning he pours out all of the liquor bottles and tells Megan that he wants them to go to Los Angeles so he can start the new SC&P office. She is thrilled and resigns her soap opera job. Peggy changes into a revealing dress and tells Ted, Jim, and Harry that she is leaving early because she has plans. In Detroit, Bob encourages Pete to test drive a stick shift Camaro Z28. Pete knocks over a GM sign in the process and is subsequently taken off the Chevy account. Peggy comes home after her date and finds Ted at her door. He says that he loves her and will leave his wife. They sleep together and make plans for the future. Betty calls Don in the middle of the night to say that Sally bought beer and got drunk with some classmates and is suspended from Miss Porter’s. Ted tells Don that he wants to go to Los Angeles so he can start over with his family. Don makes a great campaign pitch to Hershey’s, but then ruins it by telling them his true story of growing up in a whorehouse and stealing money from the johns to get Hershey’s chocolate. That night Don tells Megan that they are not going to Los Angeles after all. She is upset and talks about leaving him since she already set up meetings in Hollywood to further her acting career. Pete and his brother decide not to pursue an investigation into their mother’s disappearance. They clean out her house and Pete brings some furniture over to Trudy’s house.  He tells her and Tammy goodbye, as he is going to California. Ted tells Peggy that he will stay with his wife to protect his kids. She is upset and tells him to get out. Don attends a partners meeting and they confront him about his questionable behavior. They tell him to take some time off and regroup, but refuse to give him a return date. On his way out he sees Duck Phillips bring Lou Avery in, presumably as a replacement. The episode ends when Don picks up his kids for Thanksgiving and shows them the dilapidated house where he grew up.

Episode thirteen referred to Chanel #5, Camaros, Thanksgiving, cranberry sauce, and cruises, among other things. Here is a selection of ads and images that illustrate some of the products and cultural references mentioned in last night’s Mad Men. A gallery of our highlighted images may also be found on Pinterest and Flickr.

cruise - blog

Chanel No 5 - Blog

camaro - blog

Canadian club - blog

turkey - blog

cranberry - blog

cardigan - blog

bill blass - blog       plaid suit - blog