Currently viewing the tag: "advertising"

The CGC staff move into the SCDP office space and everyone scrambles to figure out their place at the new agency.  A number of staff members get laid off. Don meets Sylvia at a hotel for a daytime tryst.  Ted leads a creative meeting discussing Fleischmann’s Margarine.  Later he and Don continue brainstorming over [...]

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Date: Thursday, November 8, 2012
Time: 5:00 PM reception, 6:00 PM talk
Location: Gothic Reading Room, Perkins Library
Contact information: Jacqueline Reid Wachholz, 919-660-5836 or j.reid(at)duke.edu.

The John W. Hartman Center for Sales, Advertising & Marketing History at Duke University celebrates its 20th Anniversary in 2012 with a lecture [...]

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We’ve seen many advertising campaigns of yesteryear here at the Rubenstein Library, thanks to the John W. Hartman Center for Sales, Advertising, and Marketing History.  Our History of Medicine Collections contain many examples of promotional items for patent medicines and related remedies.  And the Library holds an extensive collection [...]

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Date: Thursday, October 25, 2012
Time: 3:00 to 4:30 PM
Location: Biddle Rare Book Room, Perkins Library
Contact information: Jacqueline Reid Wachholz, 919-660-5836 or j.reid(at)duke.edu.

The John W. Hartman Center for Sales, Advertising & Marketing History at Duke University will be hosting “Tea and Conversation with Carl [...]

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The John W. Hartman Center recently acquired the papers of Adrienne Cohen, an advertising copy writer and creative director who worked for several agencies from the 1960s to the 1990s, including Young & Rubicam, McCann-Erickson and a number of agencies in the Atlanta, Ga. area. Ms. Cohen was [...]

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We’re celebrating the beginning of a new fiscal year with a week’s worth of new acquisitions from the first half of 2012.  Two newly acquired selections will be featured in a post every day this week.  All of these amazing resources will be available for today’s scholars, and for future generations of researchers in the [...]

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2012 marks the 75th anniversary of everyone’s favorite processed meat: Spam. In the frontispiece of Time in late 1936, Hormel Foods announced the introduction of two new canned meats: a spiced ham and a spiced luncheon meat. The name Spam was inaugurated the following year, putting this canned meat on the road to becoming the [...]

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March Mad Men Madness!

On March 16, 2012 By

Date: Tuesday, March 20, 2012
Time: 5:00 PM reception, 6:00 PM talk
Location: Gothic Reading Room
Contact information: Jacqueline Reid Wachholz, 919-660-5836 or j.reid@duke.edu.

The John W. Hartman Center for Sales, Advertising & Marketing History at Duke University celebrates its 20th Anniversary in 2012 with a lecture series [...]

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Happy Birthday, Oreo!

On March 6, 2012 By

Oreo celebrates its 100th birthday today, marking the anniversary of its introduction on March 6, 1912, by the National Biscuit Company (Nabisco). It went on to become the best-selling cookie in the United States during the 20th century. To commemorate the occasion, Nabisco, now owned by Kraft, has launched a new birthday-cake flavored Oreo and [...]

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Let Kodak Tell the Story…

On January 20, 2012 By

Eastman Kodak announced yesterday that it filed for Chapter 11 bankruptcy protection. The company has had a long struggle to reinvent itself in the digital photography age, having been a pioneer in the industry. The 132-year-old business has had a long and colorful history using advertising to promote its products. Through its advertising, [...]

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