Everyone’s favorite ad men and women are back with Season 7 of Mad Men!  Join the Hartman Center as we look back at some ads that resonate with each episode of the new season in what we call Mad Men Mondays.

The episode begins in January 1969 with freelancer Freddy Rumsen pitching [...]

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Date: Tuesday, March 4th
Time: 5:30 PM, reception to follow
Location: Perkins Library room 217
Contact: Jacqueline Reid Wachholz, j.reid(at)duke.edu

“From Niche to Mainstream: Planet Brands and the Rise of the Socially Conscious Consumer”

Trish Wheaton is CMO of Wunderman and Managing Partner of Y&R Advertising, two global marketing [...]

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Tonight is Twelfth Night, with the conclusion of the twelve days of Christmas (and coming of the Epiphany celebration) on tomorrow, 6 January.  In England, Twelfth Night is a time of celebration with rich food and drink; traditionally, and especially in the Tudor era, it was also a festival of fantasy and role-reversal presided over [...]

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We are pleased to announce one of Rubenstein’s newest digital collections: over 1,600 newsletters of the J. Walter Thompson Co. advertising agency from 1916 to 1986. These internally distributed newsletters touch on myriad topics of interest to the company, such as account and client news; general and client-specific marketing surveys; [...]

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Happy 4th of July!

On July 4, 2013 By

Nothing says Fourth of July like friends and family, outdoor barbeques and, for the adults of course, a cooler of refreshing canned beer.

Check out these examples of vintage beer cans found in the corporate archive of the JWT Advertising Agency in the John W. Hartman Center for Sales, Marketing and Advertising History in the [...]

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Don stays home from work feigning illness and drinking too much, as he mourns what happened with Sally. Ken goes hunting with two Chevy executives and accidentally gets shot in the face. Betty tells Don that Sally doesn’t want to visit him anymore and that she wants to go to boarding school. Ted and [...]

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The Chevy executives in Detroit aren’t happy with any ad campaigns the merged agency is submitting. Don asks them to work all weekend to come up with new ideas for Chevy. After talking with Sylvia, Don begins having flashbacks of being a teenager in the brothel with his stepmother. Jim brings in his doctor [...]

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The CGC staff move into the SCDP office space and everyone scrambles to figure out their place at the new agency.  A number of staff members get laid off. Don meets Sylvia at a hotel for a daytime tryst.  Ted leads a creative meeting discussing Fleischmann’s Margarine.  Later he and Don continue brainstorming over [...]

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Date: Thursday, November 8, 2012
Time: 5:00 PM reception, 6:00 PM talk
Location: Gothic Reading Room, Perkins Library
Contact information: Jacqueline Reid Wachholz, 919-660-5836 or j.reid(at)duke.edu.

The John W. Hartman Center for Sales, Advertising & Marketing History at Duke University celebrates its 20th Anniversary in 2012 with a lecture [...]

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We’ve seen many advertising campaigns of yesteryear here at the Rubenstein Library, thanks to the John W. Hartman Center for Sales, Advertising, and Marketing History.  Our History of Medicine Collections contain many examples of promotional items for patent medicines and related remedies.  And the Library holds an extensive collection [...]

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