Date: Tuesday, November 15th Time: 6:15 PM Location: Holsti-Anderson Family Assembly Room (room 153) of the Rubenstein Library
Join the Hartman Center in celebrating its 25th Anniversary with its second event in the anniversary lecture series focusing on Women in Advertising. Helayne Spivak, Director of the Brandcenter at Virginia Commonwealth University, will speak about the status, achievements, and challenges women face in the advertising industry today as well as reflect on her own career and women mentors she has had.
Across the hall in the Mary Duke Biddle Rare Book Room, the Hartman Center will unveil its new exhibit, “Agencies Prefer Men!”: The Women of Madison Avenue. This exhibit uses material from the Hartman Center’s collection to share the long and sometimes hidden history of women in advertising, tracing the career opportunities open to women as they progress from clerical staff to copywriting, art and market research and on to the highest positions in ad agencies as creative directors and CEOs. The exhibit will run through March 10, 2017.
Among the 20,000 books and 4,000 manuscripts that together comprise the History of Medicine Collections at Duke’s David M. Rubenstein Rare Book and Manuscript Library—not to mention the collection’s hundreds of medical instruments and artifacts—is a large, leather-bound account ledger in folio kept by Hugh Mercer, an apothecary in Fredericksburg, Virginia, from 1771 to 1775.
Born in Aberdeen, Scotland, in 1725, Mercer went on to study medicine at Marischal College, graduating in 1744 before taking up a post as an assistant surgeon in the army of Charles Edward Stuart, better known as Bonnie Prince Charlie.
With the Scots’ defeat at Culloden in 1746, Mercer fled to America, arriving in Philadelphia in 1747. Mercer settled in what is now Mercersburg, Pennsylvania, where he practiced medicine for eight years. During the Seven Years’ War, Mercer served in the British army, where he met and befriended Colonel George Washington. Following his service, Mercer resettled in Fredericksburg, Virginia, a decision no doubt influenced by Washington.
It was in Fredericksburg that Mercer, along with his business partner and fellow physician Ewen Clements, opened his apothecary shop. On May 28, 1771, in the Virginia Gazette, Mercer and Clements, “partners in the practice of physic and surgery,” announced that they had “opened a shop on the main street, opposite to Mr. Henry Mitchell’s store, furnished with a large assortment of drugs and medicines of the best quality, just imported from London; where Gentlemen of the profession and others may be supplied at easy rates, for ready money.” Together, Mercer and Clements compounded and dispensed medicines, diagnosed patients’ disorders, and prescribed and administered treatments.
The ledger kept by Mercer, which documents the history of his practice from 1771 to 1775, is a microcosm of the social and intellectual worlds of eighteenth-century Virginia. It contains entries for more than three hundred different accounts. Below each entry, Mercer meticulously documented his visits with patients, the medicines he dispensed, the treatments he prescribed, as well as the fees he charged.
Among Mercer’s many patients were Mary Ball Washington, George Washington’s mother; Betty Washington Lewis, George Washington’s sister, and her husband Colonel Fielding Lewis; Thomas Ludwell Lee; John, Henry, and William Fitzhugh; and Mann Page. Mercer often noted the occupations of his patients, who ranged from merchants, planters, and gentlemen to tradesmen, schoolmasters, undertakers, and stage players. A number of women, many of them widows, kept their own accounts with Mercer. Also among Mercer’s patients were the enslaved men, women, and children whose visits were charged to their masters’ accounts.
Mercer offered a range of treatments and services to his patients, from bleeding, purging, and pulling teeth to blistering, vomiting, and setting broken bones. He likewise dispensed a variety of compounds and medicines. These included saline mixtures, purging pills, febrifuge drops, liquid laudanum, balsam honey, magnesia, glauber salts, and stomach elixirs. In keeping with the medical science of his day, Mercer’s treatments were aimed at restoring the delicate balance of his patients’ four humors—black bile, yellow bile, phlegm, and blood—and ensuring equilibrium among the body’s solids and fluids.
In all, Hugh Mercer’s ledger offers a unique window into the prevailing medical beliefs and practices of eighteenth-century Virginia society and represents only a sample of the Rubenstein Library’s rich collection in the history of medicine.
Post contributed by Thomas Gillan, Josiah Charles Trent History of Medicine Intern
The Duke University Archives recently received the Joseph Mitchell Papers on Max Wicker, a collection of letters, news clippings, and other documents that culminate in a 2006 paper, The 1954 Firing of Max Wicker and Two Other North Carolina Student Directors, Jimmy Ray and J.C. Herrin, by Duke alumnus Joseph Mitchell.
Max Wicker, a 1952 Duke Divinity School graduate, was president of Duke’s Baptist Student Union (BSU) in 1953. After graduation, he was hired to work at Duke by Jimmy Ray, secretary of the statewide BSU.
Later that year, Baptist student leaders began planning their annual BSU conference, to be held in November 1953. Ray invited Christian theologian Dr. Nels Ferré, a Congregationalist who taught at Vanderbilt University, to be the conference’s main speaker. But some on the N.C. Baptists’ general board had heard that one of Ferré’s books cast doubt on the doctrine of the virgin birth of Jesus Christ. Ferré’s speech was canceled.
The general board then began an investigation of the programs and leadership in the Baptist Student Union throughout the state—as TIME magazine’s April 12, 1954 issue put it, “digging into charges that the Baptist student pastors have been guiding their young congregations independent of regular church supervision.” By 1954, the board had scheduled a hearing for three student leaders—Ray, 39; Wicker, 29; and J. C. Herrin, 39, the secretary of the UNC-Chapel Hill BSU chapter.
The hearing lasted six hours, ending just after midnight on March 31, 1954. Wicker delivered a three-page statement to the board explaining his faith. (TIME magazine quoted him as saying to the board, “I do not deny the virgin birth, and I do not affirm it. My mind is still open.”) In the end, the board dismissed the three leaders from their jobs with the BSU. According to TIME, students at the meeting dissented, but “most of the 500 Southern Baptists present thought that the board was right, and that the young ministers were too ‘interdenominational’ for comfort.” The results of the hearing appeared in front-page stories in newspapers around the state.
After the BSU dismissed him, Wicker continued at Duke—where he remained employed—for a few months as a chaplain, then resigned and became a Methodist minister.
Joseph Mitchell had met Wicker while they were both at Duke Divinity School. (Mitchell graduated in 1953, and later returned to Duke for his doctorate in religion in the 1960s.) Mitchell was also a Methodist minister. After he and his wife Norma retired, they moved to Durham in 2001. There, they lived near Wicker and his wife Ann, and Mitchell began researching the nearly 50-year-old case of his friend’s dismissal to tell his story.
The David M. Rubenstein Rare Book & Manuscript Library is now accepting applications for our 2017-2018 travel grants. If you are a researcher, artist, or activist who would like to use sources from the Rubenstein Library’s research centers for your work, this means you!
The grants are open to undergraduate and graduate students, faculty, independent scholars, artists, and activists who live more than 100 miles from Durham, NC, and whose research projects would benefit from access to collections held by one of the centers listed above.
More details—and the grant application—may be found on our grants website. Applications must be submitted no later than 5:00 PM EST on January 31, 2017. Recipients will be announced in March 2016.
In the AMC hit television series Mad Men, Peggy Olson begins her career in advertising as an executive assistant whose skills and conviction enable her to become the first woman copywriter at the firm. Throughout the series, she is portrayed as a burgeoning second-wave feminist whose work ethic and determination enable her to succeed in a male-dominated industry. Although fictional, Olson’s story reflects the experiences of real women who worked on Madison Avenue in the post-WWII period. These mid-century professionals were but one generation of pathbreaking women in advertising. Unbeknownst to many viewers, women had their start in advertising long before Beatlemania hit the U.S. or the mini-skirt was in vogue. In fact, their integral contributions date back to the late nineteenth and early twentieth centuries.
In Frances E. Willard’s Occupations for Women (1897), the author dedicates an entire chapter to the integral role of women in advertising. Willard notes that women
are becoming advertising agents, taking the position in establishments in charge of the advertising department, and above all, are finding large remuneration in writing special advertisements for manufacturing firms […] So clever have women proven themselves in this special line, that hardly a manufacturer having goods toward which he wishes to attract attention, fails to avail himself of their ability. (149)
Irene Sickel Sims was one such pioneering woman. She worked as an assistant advertising manager and chief of copy for the retail advertising bureau of Marshall Field’s Department Store in Chicago. She kept a diary (1916-1917), the front page of which is inscribed with her playful handwriting, “This Then Commences the Occasionally Recorded Happenings in the Business and Social Life of Irene Sickel Sims.” The diary, written 100 years ago, details her work relationships and her day-to-day activities at the bureau, which ranged from business lunches to professional conferences. Many of her entries detail her professional relationships with men, marked by daily encounters, some of which she found frustrating and some of which inspired and motivated her.
As she built her reputation in the company, her colleagues regularly sought out her expertise. In August of 1916, for example, a young male co-worker came to her for help with ad revisions. She recorded the interaction in her diary:
R.V.T wrote me Saturday: “Mrs. Sims: You know so well the ways of grammar and the by-paths the trails of rhetoric. Won’t you answer this for a poor section top?” appending a criticism received on one of their signs. I decided then I’d rather have a note like that – I’d rather have all the young men in the dept. coming to me for adv. counsel and criticism than have the best of surreptition loves.
For Sims, experiencing success at work was more exciting than the thrills associated with a secret love affair popularized in literature in film at that time. She found pleasure in her career and thrived off of her abilities to mentor her colleagues, male and female alike. Sims was so successful at Marshall Field’s that other companies regularly recruited her, enticing her to join their advertising departments with formidable offers.
Sims was one of many pathbreaking women to enter into the field of advertising in roles beyond that of a typist or executive assistant. Yet, the majority of employees in executive roles remained white men. It was not until the post-WWII period that significant numbers of women and people of color began taking on positions as ad executives.
Date: Monday, October 31, 2016 Time: 2:00-4:00 PM Location: Holsti-Anderson Family Assembly Room Facebook Event Page
What things hide behind the Rubenstein Library’s walls?
This Halloween explore the library’s creepiest and most macabre items during our special open house. We’ll display tales of witchcraft, monsters, investigations of the paranormal, and more terrors from the Rubenstein Library’s collections.
This event is free and open to the living, the dead, and visitors from parallel dimensions. There will be candy. Lots and lots of candy.
Date: Tuesday, October 25, 2016 Time: 4:00 p.m. Location: Rubenstein Library Room 153 (Holsti-Anderson Family Assembly Room)
Join the Trent History of Medicine Lecture Series for our next lecture by Cali Buckley on “The History and Legacy of Ivory Anatomical Manikins.” Ivory anatomical models comprise a little-known set of objects that were popular with male doctors of the late 17th- and 18th-centuries. Their narrative is currently being revised in light of a history of questionable assumptions. Though small and largely inaccurate, the story of anatomical manikins reveals how the politics of medicine impresses meaning on medical objects – often transcending the needs of the scientific community. Ms. Buckley will present on her current hypotheses as well as the process by which medical objects can be examined according to social history, connoisseurship, and material culture.
Cali Buckley is a Ph.D. candidate in art history at Penn State University. She received a Fulbright U.S. Student Award that allowed her to spend the 2015–16 academic year in Germany working on her dissertation, “Early Modern Anatomical Models and the Control of Women’s Medicine.”
The talk will be held in the Holsti-Anderson Family Assembly Room, Room 153, of the Rubenstein Library at Duke University. All are welcome to attend. Sponsored by the History of Medicine Collections.
Please join us for a conversation with Linda Lumsden, associate professor at the University of Arizona School of Journalism, about her research project, The Ms. Makeover: The survival, evolution, and cultural significance of the venerable feminist magazine. Dr. Lumsden received a Mary Lily Research Grant recipient to conduct research at the Sallie Bingham Center for Women’s History.
Please join us for a conversation with three veterans of the Student Nonviolent Coordinating Committee (SNCC) as they discuss their work after SNCC and the southern freedom movement. Charles Cobb, journalist (founder of National Association of Black Journalists) and author (This Nonviolent Stuff’ll Get You Killed: How Guns Made the Civil Rights Movement Possible), Judy Richardson, filmmaker (Eyes on the Prize) and author (Hands on the Freedom Plow: Personal Accounts by Women in SNCC) and Maria Varela, photographer, community organizer and MacArthur “Genius Grant” Fellow, will reflect on how their experiences in SNCC impacted the choices they made with the rest of their lives. From opening the Drum and Spear bookstore and the Center for Black Education in Washington, D.C. to organizing with Latino and native resistance groups in the Southwest, the panel will look at how the worldview and approach they learned in SNCC infused itself into their later work and continues to do so today. The discussion will be moderated by John Gartrell of the John Hope Franklin Research Center at Duke’s Rubenstein Library.
This program is presented in partnership with the SNCC Digital Gateway Project. The SNCC Digital Gateway is a collaborative project of the Student Nonviolent Coordinating Committee Legacy Project (SLP) and Duke University that tells the story of SNCC from the perspective of the activists, themselves. It is funded by The Andrew W. Mellon Foundation and builds off of the pilot website of the SLP-Duke collaboration, One Person, One Vote: The Legacy of SNCC and the Fight for Voting Rights (http://onevotesncc.org). The forthcoming website, SNCC Digital Gateway: Learn From the Past, Organize for the Future, Make Democracy Work (https://snccdigital.org) tells the story of how young SNCC activists united with local communities in the Deep South during the 1960s to take control of their political and economic lives. In it, SNCC veterans, historians of the Movement, archivists, and students weave together grassroots stories, digitized primary source materials held at repositories across the country, and new multi-media productions to bring this history to life for a new generation.
Dispatches from the David M. Rubenstein Rare Book and Manuscript Library at Duke University