Category Archives: Hartman Center

Featured, From Our Collections, Hartman Center, New at the Rubenstein Library

Santa and Me!

December 20, 2021 Amy McDonald

Post contributed by Rick Collier, Technical Services Archivist for the John W. Hartman Center for Sales, Advertising & Marketing History.

For many towns and cities in 20^th century America, the holiday season officially began just after Thanksgiving, which was established as a fixed national holiday in 1941. Frequently festivities included a parade that involved local dignitaries, youth clubs, business and social organizations, a Miss Something-or-Other pageant winner, high school bands, fire engines, culminating in the arrival of Santa Claus in some ostentatious conveyance. Town folk stood in yards and sidewalks, sometimes for hours in freezing weather, to witness the spectacle. To this day, even, the Macy’s Thanksgiving Day Parade ends with the Santa Claus float.

Afterwards, Santa generally installed himself in one or several of the local department stores, meeting children, hearing their wishes, and sometimes posing for photographs. In all it was a wonderfully odd synthesis of folklore, consumerism, and technology. How did it begin?

It is generally accepted that Macy’s Department Store featured the first in-store Santa Claus character beginning in the 1860s. Perhaps the first in-store Santa Claus that we might recognize, the rotund and jolly old man inspired by the stories of Washington Irving and illustrations of Thomas Nast, was James Edgar who posed as Santa as a promotional act in 1890 at his dry goods store in Brockton, Mass. The idea caught on and soon Santas were featured in department stores across the country. In the early 1940s, photographers and studios such as Art French in Seattle and Kiddie Kandids, based in the Midwest, began photographing Santa posed with children. What started out as a way to make money in what might otherwise be an off-season became a way to create mementos of childhood.

Recently the Hartman Center acquired a small collection entitled “Santa and Me!”, named for a promotional campaign conducted by Kiddie Kandids, a chain of photograph studios that apparently began in St. Louis and expanded to include over 2,000 studios located in major and regional department stores throughout the United States. The photographs, taken between 1946 and 1948, depict Santa with children on his knee, as well as some other themed settings such as Alice in Wonderland and the circus. There are also shots of Santa on a department store stage with the photographer’s booth hidden in a wall, as well as some images of how the camera was set up to capture the moment of Santa and child.

Accompanying documentation describes how to conduct an “Operation Santa Claus” campaign: instructions on pricing; how to match the children to their photographs; distribution; how to set up the camera and process the flow of children. There are even recommendations on processing children through the experience: “This is a candid photograph and the children can be taken as fast as Santa wants to move them along. At the rate of 300 per hour, 2,000 to 3,000 is not unreasonable.”

This small collection provides a glimpse into an aspect of mid-century holiday celebrations and a commercial photographic practice that was only a few years old at the time. The collection is available at Duke’s Rubenstein Library and the collection guide may be viewed here.

Sources:

Digital Collections, Featured, From Our Collections, Hartman Center, Instruction

Taking Flight: The Pan American World Airways Digital Collection and DPLA Portal

August 19, 2021 Amy McDonald 2 Comments

Post contributed by Leah Tams, Pan Am CLIR Grant Intern.

For National Aviation Day, the Hartman Center for Sales, Advertising & Marketing History is excited to announce the launch of the Pan American World Airways Advertisements Digital Collection, which was supported with a Digitizing Hidden Collections grant from the Council on Library and Information Resources. The Pan American World Airways Digital Collection comprises over 6,500 advertisements from the Hartman Center’s collections, including the J. Walter Thompson Domestic Advertisements, J. Walter Thompson Frankfurt Office Advertisements, and Wells Rich Greene Inc. The digital collection spans most of Pan Am’s history, beginning with its World War II-era expansion and military involvement, and ending with Pan Am’s 1991 acquisition by Delta Airlines.

1991 Delta and Pan Am advertisement. The ad shows an illustration of Earth with "Anywhere You Want" printed in large type below. Six columns listing Delta and Pan Am's service cities flank the illustration. — Anywhere You Want ad, 1991.

The Pan Am Digital Collection can be searched using free-text keyword searches, as well as through faceted searching by year, aircraft type (under the “Subject” search facet), language, departure and arrival locations, and source collection. Highlights from the Pan Am Digital Collection include:

First passenger service across Pacific, Atlantic, to South America, etc.
First jet service, including the debuts of the Boeing 707 and 747.
Inaugural service between New York and Moscow.
Noteworthy campaigns including the Clipper concept, “around the world service,” and the debut of new services such as in-flight entertainment.

An ad showing a photograph of a Pan Am 747 on a runway. The ad reads "The first 747s to Hawaii are flying Pan Am." — The First 747s to Hawaii are Flying Pan Am ad, 1969.

The Pan Am Digital Collection is part of a larger collaboration with the University of Miami Libraries, who hold the corporate records of Pan Am, and HistoryMiami Museum, who hold artifacts from Pan Am. Together, our digitized materials and artifacts serve as the foundation of the Digital Public Library of America’s new aviation portal, Cleared for Takeoff: Explore Commercial Aviation. In addition to showcasing Pan Am’s history and impact on aviation, the DPLA portal also includes materials related to the broader history of other commercial aviation in America and associated airlines. The portal will eventually feature a chronological representation of Pan Am’s achievements and history through an interactive timeline, which is linked at the top of the portal. The timeline curates materials from each grant partner and puts otherwise disparate items in conversation with each other.

The DPLA Aviation Portal will eventually feature a Primary Source Set, curated by members from the Hartman Center, UMiami Libraries, and HistoryMiami. The Primary Source Set is meant for classroom use and focuses on how Pan Am impacted and “shrank” the world, encouraging critical thinking and analysis of primary source documents and touching upon numerous social, political, and cultural issues.

The Hartman Center is grateful to the Council on Library and Information Resources and The Andrew W. Mellon Foundation for funding this important project, as well as to our colleagues at UMiami Libraries, HistoryMiami, the DPLA, and our colleagues in Digital Collections & Curation Services and Conservation Services in Duke libraries.

From Our Collections, Hartman Center

Carl Spielvogel, 1928-2021

May 10, 2021 John Gartrell

Post submitted by Jacqueline Reid Wachholz, Director, John W. Hartman Center for Sales, Advertising, & Marketing History

The Rubenstein Library mourns the loss of Carl Spielvogel, advertising executive, diplomat, and donor, who died April 21^st. He started his long career at the NY Times and was their six day a week advertising columnist from 1957-60. His successful column caught the eye of many folks on Madison Avenue, but Marion Harper hired him for public relations at the ad agency McCann-Erickson in 1960, which led to a long career with that agency and its future parent company,

Interpublic, where he ultimately became vice-chairman. He left Interpublic in 1979 and soon after partnered with Bill Backer to found a new ad agency, Backer Spielvogel. Against all odds the startup agency quickly took off with several big clients, including Miller beer, for whom the agency coined the slogan “It’s Miller Time,” and “everything you ever wanted in a beer … and less” for its product Miller Lite. The new agency succeeded in taking large accounts away from other agencies, but maintained its small agency advantages of flexibility and personal service. He retired from the agency he helped found in 1994 and undertook other ventures as chairman and chief executive of United Auto Group, and later found Carl Spielvogel Enterprises, a global investment and marketing company. President Bill Clinton appointed him ambassador to Slovakia from 2000 to 2001. A lifelong New Yorker, Spielvogel also served as board member for many corporate, civic and cultural institutions.

The Rubenstein Library’s Hartman Center for Sales, Advertising & Marketing History has the papers of Carl Spielvogel, including an oral history conducted with him in 2013.

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Library Internship Open House – April 7

April 2, 2021 Kate Collins

Date: April 7, 2021
Time: 3:00 pm ET
Location: Zoom
Register Here

Interested in archival and library work? Come learn about the internships being offered at the Rubenstein Library in Fall of 2021!

On April 7th at 3:00pm Rubenstein Library staff will be hosting an information session and open house where you can learn about the Rubenstein Library, meet the intern supervisors, get details on the internship projects, and ask questions.

The following internships available at the Rubenstein Library in the coming academic year:

Consumer Reports Processing Intern: The Consumer Reports Processing Intern will primarily arrange and describe archival materials held in the Consumer Reports Archives collections, part of the John W. Hartman Center for Sales, Advertising, and Marketing in the Rubenstein Library. The intern may also participate in outreach, programming, and instruction activities, depending on opportunities and the intern’s abilities and interests.
Josiah Charles Trent Internship: Working closely with the History of Medicine Collections, this position will provide support for public services and collection development activities of the History of Medicine.
Human Rights Archive, Marshall T. Meyer Intern: Working with RL Technical Services and Research Services staff, you will primarily provide support for research services, technical services, and collection development activities of the Human Rights Archive.
John Hope Franklin Research Center Internship: The John Hope Franklin Research Center for African and African American History and Culture seeks a reliable candidate to fill the position of Franklin Research Center intern. Working closely with the center’s director, you will provide support for public services and collection development activities. This internship provides an opportunity to work closely with the center’s collections which include rare books, personal papers and manuscripts, oral histories, audiovisual, and ephemeral materials that document the African and African Diaspora experience from the 16^th century to present day.

Featured, From Our Collections, Hartman Center, Students and Interns

Colonizing Latin America with Pan American World Airways

August 27, 2020 Amy McDonald

Post contributed by Leah Tams, Pan Am CLIR Grant Intern.

The United States has long been an empire with colonial holdings, even since its inception. The U.S. has carried out its colonialism in many different ways, depending upon the time period and area being colonized. In the 1930s and 1940s, the “Good Neighbor Policy,” first articulated by President Franklin D. Roosevelt, became an avenue for the United States to commercially influence Latin American nations. In the spirit of the Good Neighbor Policy, the United States didn’t send hundreds of people to colonize Latin America—instead, it sent businesses to establish and extend their economic influences within the region. One of the key businesses sent to Latin America was Pan American World Airways (Pan Am).

This colorful ad for the Pan American Airways System shows a crowd in stereotypical South American clothing, including a man on horseback, watching the arrival of a Pan Am airplane. The tagline reads "The good neighbor who calls every day . . . " — The Good Neighbor Who Calls Every Day…, Pan American Airways System, 1941, AdAccess Digital Collection

The John W. Hartman Center’s earliest ads from Pan Am illustrate the Good Neighbor Policy in action: “Out of the Muck of the Mazatlán,” Pan Am created airfields in Latin America, which were heralded as “Another ‘Stepping Stone.’” These “stepping stones” would allow the United States to connect with various Latin American cities and civilizations, thus extending U.S. influence southward. Other early advertisements were even more overt in their reference to the policy, proclaiming that Pan Am was indeed “The Good Neighbor Who Calls Every Day” who would create meaningful—and influential—political and economic contact between both regions. As historian Jennifer Van Vleck argues, “the development of commercial aviation did important work to make the U.S. presence in Latin America appear more benign while also bringing the region within closer reach of Washington and Wall Street.”[1]

Once Pan Am had an established presence in Latin America, it was fairly simple to begin advertising the wondrous destinations available—particularly because Pan Am (or, more accurately, Panagra, as the joint venture in South America was known) presented the region as an almost-undiscovered land. Ads from the late 1940s assured travelers that they would “travel in the intrepid footsteps of Pizzaro [sic],” in a paradise “spangled with the glories of past centuries.”[2] These intimations of Francisco Pizarro—the Spanish conquistador who invaded Panama and Peru—and other overt references to the colonialist efforts of Pan Am, which injected U.S. influence and culture into South America, would continue for decades.

A black-and-white announcement of JWT's new advertising campaign for Panagra airline. In green text, the announcement proclaims "Greatest campaign since Pizarro!" Images of the ads that will be included in national print publications are included. — Greatest Campaign Since Pizarro, PANAGRA, 1962. J. Walter Thompson Co., Domestic Advertisements Collection

In 1962, the J. Walter Thompson Company (JWT), Pan Am’s principal advertiser, launched a campaign for Panagra that touted the “Charms of South America” to potential travelers. To its travel agents, JWT called this effort the “Greatest Campaign Since Pizarro!” Other Panagra advertisements from the 1960s celebrate Pizarro’s lasting impact upon Lima, Peru, stating that “He laid out the city’s streets, the government buildings, the cathedral, just where you see them today.” With these references to and celebrations of Pizarro, it seems as though Pan Am is encouraging its travelers to once again conquer and colonize Latin America—in fact, Panagra ads from 1965 invite travelers to “Capture the city Pizarro couldn’t!” (referring to Machu Picchu in Peru) and underscore the flippant imperialism of the U.S.

This ad shows a color aerial photo of Machu Picchu with the tagline "You've taken your fill of the Acropolis; you've stormed the seven hills of Rome. Now . . . Capture the city Pizarro couldn't!" — Capture the City Pizarro Couldn’t, PANAGRA, 1965. J. Walter Thompson Co., Domestic Advertisements Collection

To be sure, contemporary advertisements for Pan Am’s flights to Europe portray the continent and its destinations as commodities, most often as dollar amounts. But where European cities and regions are reduced a monetary figure, they are never reduced to places that can be conquered, subdued, or gifted civilization the way that Latin America is. In Latin America, it seems that Pan Am found the perfect candidate for profit and U.S. imperialism, veiled in the thin language of adventure.

[1] Jennifer Van Vleck, Empire of the Air: Aviation and the American Ascendancy (Cambridge, MA: Harvard University Press, 2013), 54.

[2] “Panagra Vacation,” 1947, https://repository.duke.edu/dc/adaccess/T1593.

Bingham Center, Franklin Research Center, From Our Collections, Hartman Center, Human Rights Archive, RL Magazine, Travel Grants

From the Collections

August 12, 2020 Kate Collins

Kelly Wooten, Research Services and Collection Development Librarian for the Sallie Bingham Center.

For over twenty years, the Rubenstein Library has offered travel grants for researchers. The first grant began with the Sallie Bingham Center for Women’s History and Culture’s Mary Lily Research Travel Grant program and grew to include the John Hope Franklin Research Center for African and African American History and Culture; John W. Hartman Center for Sales, Advertising & Marketing History; History of Medicine Collections; Human Rights Archive; and most recently, the Harry H. Harkins T’73 Travel Grants for Lesbian, Gay, Bisexual, and Transgender History.

As archivists, we have long understood that research, scholarship, writing, and creative processes take time. The outcomes from the people and projects we support often come to fruition years in the future. Thankfully, we stay in touch with many of our grant recipients long after they visit the Rubenstein Library, and are thrilled to celebrate their publications and projects once they are out in the world. Here are a few selections we’d like to highlight:

Anesthesia Mask, 4”x5” printed plexi glass plate, 2016-2018. History of Medicine Collections, David M. Rubenstein Rare Book & Manuscript Library, c. 20th c.

Lindsey Beal, Mellon Faculty Fellow at the Rhode Island School of Design Museum, received a History of Medicine travel grant in March 2016. Beal’s photographic work, Parturition, features History of Medicine Collections instruments and artifacts with a focus on obstetric and gynecological tools.

Little Cold Warriors: American Childhood in the 1950s by Victoria Grieve, Associate Professor of History at Utah State University, was published by the Oxford University Press in 2018. Dr. Grieve visited the Rubenstein Library in May 2016 as a Foundation for Outdoor Advertising Research and Education Fellow through the Hartman Center to use the Outdoor Advertising Association of America archives, the Garrett Orr papers, and the J. Walter Thompson Co. Writings and Speeches Collection.

Her Neighbor’s Wife: A History of Lesbian Desire Within Marriage by Lauren Jae Gutterman, professor of American studies at the University of Texas at Austin, was published in 2019 by the University of Pennsylvania Press. Dr. Gutterman received a Mary Lily Research Travel Grant from the Bingham Center in 2013. Her research focused on the Minnie Bruce Pratt papers, as well as the Atlanta Lesbian Feminist Alliance’s archives and the papers of prominent feminist thinkers Robin Morgan and Kate Millett. Dr. Gutterman is also co-host of the podcast Sexing History.

Marjorie Lorch, Professor of Neurolinguistics, Department of Applied Linguistics and Communication, University of London, visited the Rubenstein Library in February 2018 as a History of Medicine Collections grant recipient, utilizing the Henry Charles Bastian papers for her research. Her article, “The long view of language localization” was published in Frontiers in Neuroanatomy in May 2019. She also co-authored an article with R. Whurr, “The laryngoscope and nineteenth-century British understanding of laryngeal movements,” Journal of the History of the Neurosciences, also published in May 2019.

Rachel R. Miller successfully defended her dissertation “The Girls’ Room: Bedroom Culture and the Ephemeral Archive in the 1990s” to complete her Ph.D. in English at the Ohio State University on May 18, 2020. She received a Mary Lily Research Grant to use the Bingham Center’s zine collections in 2018. Since her defense was held via videoconference, Dr. Miller noted on Twitter, “I’ve been working for four years on a project about how teenage girls’ bedrooms are archival spaces, so I guess it’s only appropriate that I’ll be defending my project from my bedroom.”

Erik A. Moore, postdoctoral associate at the University of Oklahoma’s Humanities Forum, visited the Rubenstein Library in May 2017 as a Human Rights Archive grant recipient. His article “Rights or Wishes? Conflicting Views over Human Rights and America’s Involvement in the Nicaraguan Contra War” was published in the journal Diplomacy & Statecraft (v. 29, no. 4) in October 2018. Dr. Moore used the Washington Office on Latin America records in his research.

Wangui Muigai, Assistant Professor in African and African American Studies and History at Brandeis University, is a historian of medicine and science. She received a Franklin Grant in 2015 for research on infant mortality and race from slavery to the Great Migration. Dr. Muigai was awarded the Nursing Clio inaugural prize for best journal article for “‘Something Wasn’t Clean’: Black Midwifery, Birth, and Postwar Medical Education in All My Babies” in the Bulletin of the History of Medicine (v. 93, no. 1,) in 2019, which cites an interview from the Behind the Veil oral history collection.

John Hervey Wheeler, Black Banking, and the Economic Struggle for Civil Rights by Brandon K. Winford, Assistant Professor of History at the University of Tennessee at Knoxville, was published by the University of Kentucky Press in 2019. . Dr. Winford is a graduate of North Carolina Central University and went on to receive his Ph.D. at the University of North Carolina-Chapel Hill. He was awarded a Franklin Research Center grant in 2015-2016. While visiting the Rubenstein Library, Dr. Winford consulted the North Carolina Mutual Life Insurance Company archive, the C.C. Spaulding papers, the Asa and Elna Spaulding papers, and the Rencher Nicholas Harris papers. In February 2020, Dr. Winford returned to Duke to give a talk about the book and his research at the Duke University Law School.

Crap: A History of Cheap Stuff in America by Wendy Woloson, Associate Professor of History, Rutgers-Camden, will be published by the University of Chicago Press in September 2020. Dr. Woloson visited the Rubenstein Library as a Hartman Center grant recipient in 2017 and used the Advertising Ephemera Collection and the Arlie Slabaugh Collection of Direct Mail Literature.

Featured, From Our Collections, Hartman Center, Rubenstein Library Test Kitchen

So Many Dates! : Rubenstein Library Test Kitchen

May 4, 2020 Kate Collins 5 Comments

Post contributed by Lucy VanderKamp, Stacks Manager (Library Associate for Research Services)

Cover of Foods from Suny Lands, feautring a man in the foreground wearing a head covering and carrying a large basket of dates, behind him are two camels, a palm tree, and a boat on a canal. — .

I came across this 1925 cookbook – Foods from Sunny Lands – and it struck a chord: I had just made a date and nut bar to keep me eating healthy snacks. It seems we may not be the only household requiring gummy bears to fill some sort of stay-at-home-related need for sugary, fruity, chewy wads (out of stock on Amazon!). Dates could be a good alternative!

As may be expected from an American cookbook from 1925, this book depicts people of color one-dimensionally and seems to romanticize and exoticize Middle Eastern culture and foods.

The authors also make many grandiose claims about health and diet. There are a couple statements that seem imminently modern, though! This from page 12: “If we were to reduce our quota of white bread, cane sugar, candy and often too generous meat ration… substituting more green vegetables and sun-ripened fruits… we should pay the doctor and dentist a great deal less.” Same story 100 years later!

On to the recipes! I tried the three below thinking I’d only have to “cut small” pieces of dates one time. I also felt the need for muffins and two types of cookies – don’t ask me why.

Rich Date Muffins

For the muffins, I opted to not use 4 teaspoons of baking powder. I bake muffins often and none of my recipes call for anywhere near this amount. Maybe there was something different about baking powder 100 years ago? I went with 2 teaspoons. Also, I added one mashed banana for some additional sweetness (2 tablespoons of sugar isn’t very much!). These turned out fine, a little doughy, not what I would call “rich,” but fine.

Date Crisps

The crisps turned out tasty but definitely not “crisp.” I even tried letting a few get very dark to see if they’d crisp up. They didn’t.

The dough was super hard to work with, too. I tried chilling it for 20 minutes to see if it’d be less wet but that didn’t really help. I added a ton of flour to keep it from sticking during the rolling out but I wasn’t able to get it very thin. Maybe ¼ inch. They also needed to cook about twice as long as the recipe said. Maybe because they were too thick? Oh and also, it’s hard to cut out rounds when there are chunks of dates in the cookies! But I might recommend these. Very sweet and a nice soft texture.

Date and Nut Meringue

And the meringues… these turned out good! I used ½ cup chopped dates as I didn’t know what “½ package” would’ve been. Also, I’ve made meringues a couple times and had usually left them to cool in the oven so I did that. I took them out after about 20-30 minutes in the turned-off oven.

A few things I learned as a result of this cookbook:

1. This Hills Brothers Company (think cans of terrible coffee) created Dromedary Food Products in the early 1900s.
2. Dromedary is the word for Arabian Camel.
3. One of the main factors in the success of Dromedary Food Products was an effort to alter the American consumer’s view of “packaged food.” Prior to this, when fresh food was wrapped up in a package it was because it was damaged, unattractive, or slightly old. The advertising campaigns for Dromedary focused on the usefulness of varying sizes of packages and the freshness they provided.
4. Dates were touted as a good source of “lime” on page 4 of this cookbook by Dr. John Harvey Kellogg – famous corn flakes inventor also known for his pro-Eugenics views and for running a tuberculosis sanitarium. Lime starvation was noted as a harbinger to or result of tuberculosis.

Bingham Center, Featured, Franklin Research Center, From Our Collections, Hartman Center, History of Medicine, Human Rights Archive, Travel Grants

Announcing our 2020-2021 Travel Grant Recipients

April 22, 2020 Kate Collins

The Rubenstein Rare Book & Manuscript Library is pleased to announce the recipients of the 2020-2021 travel grants. Our research centers annually award travel grants to students, scholars, and independent researches through a competitive application process. We extend a warm congratulations to this year’s awardees. We look forward to meeting and working with you!

Please note that due to widespread travel restrictions, the dates for completing travel during this grant cycle have been extended through December 2021.

Sallie Bingham Center for Women’s History and Culture (Mary Lily Research Grants):

Dena Aufseeser, Faculty, Department of Geography and Environmental Systems, University of Maryland, “Family Labor, Care, and Deservingness in the US.”

Elvis Bakaitis, Adjunct Reference Librarian, The Graduate Center, CUNY, “The Queer Legacy of Dyke Zines.”

Emily Larned, Faculty, Art and Art History, University of Connecticut, “The Efemmera Reissue Project.”

Sarah Heying, Ph.D. candidate, University of Mississippi, “An Examination of the Relationship Between Reproductive Politics and Southern Lesbian Literature Since 1970.”

Susana Sepulveda, Ph.D. candidate, Department of Gender and Women’s Studies, University of Arizona, “Travesando Chicana Punk”, an examination of Chicana punk identity formations through the production of cultural texts.

Tiana Wilson, Ph.D. candidate, University of Texas at Austin, “No Freedom Without All of Us: Recovering the Lasting Legacy of the Third World Women’s Alliance.”

John Hope Franklin Center for African and African American History and Culture:

Brandon Render, Ph.D. candidate, Department of History, University of Texas at Austin, “Color-Blind University: Race and Higher Education in the Twentieth Century.”

Erin Runions, Faculty, Department of Religious Studies, Pomona College, “Religious Instruction of Slaves on Fallen Angels and Hell in the Antebellum Period.”

Katherine Burns, Ph.D. candidate, Department of History, University of Edinburgh, “‘Keep this Unwritten History:’ Mapping African American Family Histories in ‘Information Wanted’ Advertisements, 1880-1902.”

Leonne Hudson, Faculty, Department of History, Kent State University, “Black American in Mourning: Their Reactions to the Assassination of Abraham Lincoln.”

Matthew Gordon, Ph.D. candidate, Department of History, University of Georgia, “American Memory and Martin Luther King, 1968-1983.”

Michael LeMahieu, Faculty, Department of English, “Post ‘54: The Reconstruction of Civil War Memory in American Literature after Brown v. Board.”

Harry H. Harkins T’73 Travel Grants for Lesbian, Gay, Bisexual, and Transgender History:

Amanda Stafford, Ph.D. candidate, School of History, University of Leeds, “The Radical Press and the New Left in Georgia, 1968-1976.”

Caitlyn Parker, Ph.D. candidate, American Studies Department, Purdue University, “Lesbians Politically Organizing Against the Carceral State from 1970-2000.”

John W. Hartman Center for Sales, Advertising, and Marketing History:

Andrew Wasserman, Independent Scholar, “The Public Art of Public Relations: Creating the New American City.”

Austin Porter, Faculty, Department of Art History and American Studies, Kenyon College, “Bankrolling Bombs: How Advertisers Helped Finance World War II.”

Elizabeth Zanoni, Faculty, Department of History, Old Dominion University, “Flight Fuel: A History of Airline Cuisine, 1945-1990.”

Hossain Shahriar, Ph.D. candidate, Department of Business Administration, School of Economics & Management, Lund University, “Gender Transgressive Advertising: A Multi-Sited Exploration of Fluid Gender Constructions in Market-Mediated Representations.”

Jesse Ritner, Ph.D. candidate, Department of History, University of Texas at Austin, “Making Snow: Weather, Technology, and the Rise of the American Ski Industry, 1900-Present.”

Joseph Larnerd, Faculty, Department of Art History, Drexel University, “Undercut: Rich Cut Glass in Working-Class Life in the Gilded Age.”

Katherine Parkin, Faculty, Department of History and Anthropology, Monmouth University, “Asian Automakers in the United States, 1970-1990.”

Meg Jones, Faculty, Communication, Culture & Technology, Georgetown University, “Cookies: The Story of Digital Consent, Consumer Privacy, and Transatlantic Computing.”

Ricardo Neuner, Ph.D. candidate, University of Konstanz, “Inside the American Consumer: The Psychology of Buying in Behavioral Research, 1950-1980.”

Stanley Fonseca, Ph.D. candidate, Department of History, University of Southern California, “Cruising: Capitalism, Sexuality, and Environment in Cruise Ship Tourism, 1930-2000.”

History of Medicine Collections:

Jackson Davidow, Theory and History of Art and Design, Rhode Island School of Design, “Picturing a Pandemic: South African AIDS Cultural Activism in a Global Context.”

Lisa Pruitt, Faculty, Department of History, Middle Tennessee State University, “Crippled: A History of Childhood Disability in America, 1860-1980.”

Morgan McCullough, Ph.D. candidate, Lyon G. Tyler Department of History, William and Mary, “Material Bodies: Race, Gender, and Women in the Early American South.”

Human Rights Archive:

Andrew Seber, Ph.D. candidate, Department of History, University of Chicago, “Neither Factory nor Farm: The Fallout of Late-Industrial Animal Agriculture in America, 1970-2000.”

Eugene (Charlie) Fanning, Ph.D. candidate, Department of History, University of Maryland, College Park, “Empire of The Everglades: A Global History of Agribusiness, Labor, and the Land in 20^th Century South Florida.”

Jennifer Leigh, Ph.D. candidate, Department of Sociology, New York University, “Public Health vs. Pro-gun Politics: The Role of Racism in the Silencing of Research on Gun Violence, 1970-1996.”

Richard Branscomb, Ph.D. candidate, Department of English, Carnegie Mellon University, “Defending the Self, Preserving Community: Gun Rights, Paramilitarization, and the Radical Right, 1990-2005.”

Featured, From Our Collections, Hartman Center

Pan Am Innovations: Creating Pleasant Airline Travel

April 8, 2020 ebg17@duke.edu

Post contributed by Leah Tams, Pan Am CLIR Grant Intern

With the outbreak of COVID-19 and the subsequent implementation of travel restrictions, social distancing, and quarantines, one of the industries being significantly affected is the airline industry. How airlines and the larger travel industry will recover from current events remains to be seen, but we can look back at the history of Pan American Airways (Pan Am) to see how they introduced innovations in order to overcome contemporary challenges and appeal to American travelers.

Advertisement for Pan Am’s Club Lounge, 1949.

A couple of Pan Am’s earlier innovations (late 1940s to early 1950s) in passenger service between the continental U.S. and other places—predominantly Hawaii, the Caribbean, and Europe—was the introduction of “Sleeperette Service” and “Club Lounges” on Boeing 377 flights (more popularly known as Pan Am’s Stratocruisers, specifically “The President” or “El Presidente” service). Pan Am’s Sleeperette Service featured large, comfortable armchair seats during the daylight portion of a flight, and at night the seats converted to bed-length compartments, complete with curtains for passenger privacy. Also available on Boeing 377 flights was Pan Am’s “Club Lounge,” which was located on the lower deck of the airplane. The Club Lounge was an informal place where passengers could congregate, socialize, and order “anything from a demi-tasse to a tall cold one.” In an era where airline travel still remained far more time-consuming and uncomfortable than it is today, these innovations from Pan Am were instrumental in creating comfortable environments and positive experiences for its passengers.

Before and after the flight, Pan Am endeavored to make flying as convenient as possible for its customers. One way in which they tried to accomplish this was with the construction of the Pan Am Terminal, later renamed the Worldport, at JFK Airport. The terminal had a large, saucer-like roof that extended far beyond the building and allowed aircraft to be parked underneath it. The impetus behind this design was to bring the plane to the passenger, thus creating proximity and convenience for Pan Am’s travelers.

Pan Am’s Worldport terminal at JFK airport.

Another innovation that Pan Am introduced to make travel more convenient was its helicopter flights. In 1965 they partnered with New York Airways to provide helicopter service between the Pan Am Building (now the MetLife Building) in Manhattan and JFK Airport in Queens. Later, Newark Airport was also added to this rotation. Despite the convenience that the helicopter service added for some passengers, Pan Am stopped these flights in the late 1970s after a series of fatal crashes on the route.

In the 1980s, Pan Am debuted its WorldExpress program, which allowed their passengers to bypass the hassles that came with connecting flights. Pan Am advertised WorldExpress as “One Ticket. One Check-In. One Baggage Claim. To The World,” and they made sure that connecting flights for their passengers were “just steps away, not terminals away.” Pan Am’s WorldExpress program thus strove to make airline travel as easy and convenient as possible for its passengers by eliminating some of the logistical barriers that continue to make travel difficult today.

Advertisement for Pan Am’s “Weatherproof Vacation” insurance, 1970s.

After creating good airline experiences, of course, came the actual vacation or occasion for travel. While we would probably all agree that the post-flight experience is completely out of airlines’ hands, in the 1970s Pan Am decided to team up with an insurance agency and guarantee its passengers a pleasant post-flight experience. In 1971 Pan Am introduced the “Weatherproof Vacation,” which it accomplished through a partnership with the American Home Insurance Company. For an “attractive” premium, Pan Am’s passengers could purchase Vacation Weather Insurance. This insurance plan ensured that if Pan Am’s passengers experienced rain or otherwise adverse weather on their vacations, they could receive a portion of their expenditures back. With its global reach well established by the 1970s, the assurance of a pleasant vacation was an innovative way for Pan Am to ensure that its passengers’ positive experience extended beyond that of the flight.

From Our Collections, Hartman Center, Just for Fun, University Archives

Digital Opening Day

March 26, 2020 ebg17@duke.edu 1 Comment

Post contributed by Josh Larkin Rowley, Reference Archivist for the John W. Hartman Center for Sales, Advertising, and Marketing History

If—like myself—you’re unaffiliated with the Communist Party, you’re no doubt mourning the absence of America’s Pastime today: baseball. Today, March 26^th, would have been Opening Day of the Major League Baseball season, replete with a slate of coast-to-coast televised games lasting nearly twelve hours. To satiate some of the angst that I’m feeling, I decided to honor today by taking a tour through some baseball-related material in our incredible digital collections repository. It’s not the same as hearing the crack of a bat, the slap of a ball hitting leather, or a wiener with a cold beer. But in these difficult times, it will have to suffice.

I love this artist’s rendering of a painted sign advertising the new Astrodome and the very commanding copy that accompanies it. Completed in 1965 and home to the Houston Astros until 1999, the Astrodome was considered an architectural marvel and the “eighth wonder of the world.” One major design flaw, though: how does one keep grass alive in a domed structure?

I’ve never wanted to be with an imaginary family more than this one right now, sitting in front of a 12-inch staticky, black-and-white television. And when the ballgame’s over, Pops can put on some Time Life Swing Era compilation records and fire up the grill.

Capehart Television advertisement, 1950.

And I can almost smell the Cracker Jack when I look at these old photographs of Connie Mack Stadium in Philadelphia, home to the Philadelphia Phillies until 1970. I can also smell the cigarette smoke from 25,000 men in trench coats and fedoras with newspapers tucked beneath their arms. Those were the days…

Finally, this post wouldn’t be complete without a photograph of two members of the Women’s Athletic Association, a group of Duke Woman’s College students that planned, organized, and hosted sporting events on campus such as tennis tournaments, bowling leagues, and ping-pong. And yes, they played baseball too!

If you’re interested in checking out more baseball stuff in our outstanding digital collections—broadsides, tobacco cards, billboards, photos of Duke players and more, just click here to peruse.

Sources:

Rich Date Muffins

Date Crisps

Date and Nut Meringue

Dispatches from the David M. Rubenstein Rare Book and Manuscript Library at Duke University