Don stays home from work feigning illness and drinking too much, as he mourns what happened with Sally. Ken goes hunting with two Chevy executives and accidentally gets shot in the face. Betty tells Don that Sally doesn’t want to visit him anymore and that she wants to go to boarding school. Ted and Peggy’s fondness for each other becomes apparent to others in the office. Harry calls Don to tell him that Sunkist has approved a large media budget. Megan and Don go to the movies to see Rosemary’s Baby and run into Ted and Peggy.
Ken steps down from the Chevy account and Pete offers to take his place in Detroit. All of the partners except Ted are excited about the Sunkist news, but agree they need to start working more coherently on new business. Ted is angry that Ocean Spray will be resigned, but is conflicted since Sunkist is a bigger account. Pete is thwarted when he tries to move Bob off of the Chevy account. Duck Phillips tells Pete that Bob has lied about his education and work history.
Sally stays overnight at Miss Porter’s Boarding School and her student hosts demand alcohol and cigarettes. She calls her friend Glen, who arrives with liquor and a friend, Rolo, who has marijuana. Glen fights with Rolo when Sally accuses him of trying to force her to get physical, which makes her smile. The next day, a pleased Betty offers Sally a cigarette during the drive home from the boarding school visit.
Don tells a St Joseph’s aspirin executive that their expensive commercial was Frank Gleason’s last idea, which gets the client to approve a budget increase, but undermines Ted and Peggy. Later Don tells Ted that his feelings for Peggy are impairing Ted’s judgement. Pete confronts Bob about his identity fraud, but offers a truce so they can work together, as long as Pete is “off limits.” Peggy yells at Don for ruining the St. Joseph’s situation for her and Ted.
Episode twelve referred to vodka and orange juice, hunting, Nixon’s campaign, Cranprune juice, travelers checks, and Rosemary’s Baby, among other things. Here is a selection of ads and images that illustrate some of the products and cultural references mentioned in last night’s Mad Men. A gallery of our highlighted images may also be found on Pinterest and Flickr.
The Rubenstein Library’s three research center annually award travel grants to undergraduate and graduate students, faculty, and independent scholars through a competitive application process. Congratulations to this year’s recipients, we look forward to working with all of you!
John Hope Franklin Research Center for African and African American History and Culture Travel Grant Recipients
Dr. Richard Bell, Associate Professor, Department of History, University of Maryland, College Park; Project: “Slavery’s Market: A Microhistory.”
Dr. Frederick Carroll, Instructor, Department of History, Norfolk State University; Project: “Race News: How Black Reporters and Readers Shaped the Fight for Racial Injustice, 1910-1978.”
Ms. Mandy Jolly, Undergraduate, Department of History, Lenoir-Ryhne University; Project: “Journalistic Racism from Early Travel/Exploration Logs from the 19th and 20th Century.”
Dr. Phillip Misevich, Assistant Professor of History, St. John’s University; Project: “On the Frontier of Freedom: Abolition and the Growth of Atlantic Commerce in Southern Sierra Leone, c1790s to 1880s.”
Ms. Marie Stango, PhD Candidate, Department of History, University of Michigan; Project: “Antislavery and Colonization: African American Women in Nineteenth Century West Africa.”
Dr. Shirley Thompson, Associate Professor of African and African Diaspora Studies, University of Texas at Austin; Project: “No More Auction Block for Me: African Americans and the Problem of Property.”
Dr. Charlotte Walker-Said, Theodore W. Lentz Fellow in Peace Studies and Human Rights, Webster University; Project: “Traditional Marriage for the Modern Nation: Family Formation and the Politics of Religion in Colonial and Postcolonial Africa.”
Mr. James Wall, PhD Candidate, Department of History, University of Georgia; Project: “Redefining Success: The Strule for Freedom Rights in Southwest Georgia, 1945-1985”
John W. Hartman Center for Sales, Advertising & Marketing History Fellowship and Travel Grant Recipients
Zoe Sherman uses the Outdoor Advertising Association of America Records
FOARE Fellowships for Outdoor Advertising Research:
Elizabeth Semler: History of Science, Technology and Medicine, University of Minnesota, “’Got Milk?’: Dairy Advertising and Scientific Authority in the late 20th Century”
Zoe Sherman: Economics, University of Massachusetts – Amherst, “The Commodification of Audience Attention in the US, 1865-1920”
John Furr Fellowships for JWT Research:
Ai Hisano: History, University of Delaware, “A History of Food Color in the United States, 1880s-1970s”
Cristina Sánchez-Blanco: Media Management, University of Navarra (Spain), “Advertising Account Planning in JWT”
Hartman Center Travel Grants:
Francesca Russello Ammon: American Academy of Arts & Sciences, “Culture of Clearance: Waging War on the Landscape in Postwar America”
Leslie Anderson: University of California – Merced, “The Politics of Domesticity” (Senior Thesis)
Mary Bridges: International Studies, Yale University, “Global Infrastructure of US Business Activities in the Interwar and World War II Periods”
Jessica Burch: History Department, Vanderbilt University, “Soap and Hope: culture, Capitalism, and Direct Sales in World War II America”
Dr. Andrew Case: Nelson Institute for Environmental Studies, University of Wisconsin – Madison, “Dear Friend: Direct Mail Marketing and the Transformation of Buying and Selling in Postwar America”
Kristi Whitfield Johnson: Baton Rouge, LA, “Canning Foods and Selling Modernity: The Canned Food Industry and Consumer Culture, 1898-1945”
Dr. Richard K. Popp: Journalism, Advertising and Media Studies, University of Wisconsin – Milwaukee, “Direct Marketing, Communication Networks, and the Remaking of consumer Culture, 1960-2000”
Sallie Bingham Center for Women’s History and Culture Travel Grant Recipients
Valerie Behrer, English, University of Minnesota, for dissertation research on the connections between girls’ subjectivities, autobiographical practices, and the development of American radical feminism from the late 1960s to the 1970s.
Erin Leigh Durban-Albrecht, Gender & Women’s Studies, University of Arizona, for a set of related projects—including a film and her dissertation—that use Kathy Acker’s Kathy Goes to Haiti to explore racialized gender and sexuality, cultural production, and U.S.‐Haiti relations in the 20th and early 21st century.
Dr. Lauren Gutterman, Center for Gender and Sexuality Law, Columbia Law School, for a book that will examine the personal experiences and public representation of American wives who desired women, 1945 to 1979.
Monica Miller, English and Women’s & Gender Studies, Louisiana State University, for dissertation research on the use of ugly women as characters that defy the stereotype of the beautiful belle in the work of 20th century Southern women writers.
Michelle Pronovost, Fashion Institute of Technology, for research on the confrontational fashion of riot grrrls in zines from the 1990s.
Dr. Andrea Walton, Department of Educational Leadership and Policy Studies, Indiana University Bloomington, for research supporting an article and book chapter on philanthropist Eleanor Thomas Elliott.
Kelly Weber, History, Rice University, for dissertation research related to the politics of daughterhood in the New South, 1880 to 1920.
Stacy J. Williams, Sociology, University of California, San Diego, for dissertation research on how social movements have affected feminist discourse about cooking, 1874 to 2013.
Dr. Mary Ziegler, St. Louis University, for a book about how abortion providers helped define lay understandings of the constitutional, statutory, and common law concerning abortion in the United States.
Eleanore and Harold Jantz Fellowship
The first recipient of the Eleanore and Harold Jantz Fellowship is Chunjie Zhang, Assistant Professor of German at the University of California, Davis. Dr. Zhang is a graduate of Duke (PhD 2010). Her project is “Representations of non-European cultures in the German discourse in the eighteenth century.”
The title of last night’s show accurately sums up a major theme seen in the episode. Many characters need or give favors, though not without consequences. The SC&P staff realizes that they are competing for two similar clients, Sunkist and Ocean Spray, so one will have to be resigned. While talking to Peggy, Pete’s mother claims she is in love with her nurse Manolo, and implies that their relationship is sexual. Sylvia and Arnold are afraid because their son Mitchell is reclassified 1A by the draft after dropping out of school and sending back his draft card in protest. Peggy tells Pete what his mother said to her over a friendly post client meeting dinner. Later Pete argues with his mother about Manolo. Don awkwardly brings up Mitchell’s draft status at a client dinner with Chevy. Peggy calls Stan to remove a dying rat from her apartment but he refuses to help. Sally and her friend Julie stay at Don and Megan’s apartment while attending the Model UN. They meet Mitchell in the lobby and swoon over him. Ted gets mad at Don for the uncomfortable moment during the Chevy dinner. He offers to help get Mitchell into the Air National Guard if Don will agree to drop Sunkist in favor of Ocean Spray. Don agrees and calls Sylvia to tell her the good news. Julie signs Sally’s name on a love note slipped under Mitchell’s door. Sally returns to retrieve the note from the Rosen’s apartment, only to find Sylvia and Don about to have sex. She runs away and Don tries to follow. Bob tries to reassure Pete about Manolo and touches his knee to Pete’s suggestively. Pete rebuffs Bob and fires Manolo. Don comes home drunk and Megan tells him that he is the “sweetest man” for helping Mitchell. Sally shouts “you make me sick!” and runs off to her room. Don tries to talk to Sally but makes up a weak excuse.
Episode nine’s plot referred to Post cereals, whiskey sours, rat traps, tea, and Ocean Spray, among other things. Here is a selection of ads that illustrate some of the products and cultural references mentioned in Sunday night’s Mad Men. A gallery of our highlighted images may also be found on Pinterest and Flickr.
This year, Duke commemorates the 50th anniversary of racial integration at the university, when in 1963 five African American students matriculated into the undergraduate program. Also in 1963, Pepsi sponsored the production of a record album, “Adventures in Negro History,” recently acquired by the John W. Hartman Center as part of the Douglass Alligood Papers. Alligood was one of the first black executives in the advertising industry, and is currently a Senior Vice President at BBDO agency. Long a champion for minority inclusion in the advertising business, Alligood chairs the BBDO’s Diversity Council, which advises management on diversity policies. He has also worked at RCA and for the minority-owned agency UniWorld Group. The record album contains dramatic readings by Detroit-based actors, including Jerry Blocker, Burniece Avery and Jiam Desjardins, which depicts the contributions of people of color to American history. Included are both the famous (Crispus Attucks, Phyllis Wheatley, Ralphe Bunche) and lesser known figures: Christopher Columbus’s pilot, Pedro Nino; Revolutionary War hero Salem Poor; and philanthropist Paul Cuffe.
Post contributed by Rick Collier, Technical Services Archivist.
The riots and politics of the 1968 Democratic Convention in Chicago continually weave in and out of Episode 10, through media and discussions. The partners begin discussing changing the agency’s name. Don, Roger, and Harry travel to LA for client presentations, including Carnation. Harry drives Don and Roger to a party in the Hollywood Hills. Starlets and stoned hippies roam poolside. Don is invited to share a hit from a hookah. His hallucination ends with him seeing himself face down in the swimming pool. He comes to on the deck, wet and coughing, with a soaked and out-of-breath Roger telling everyone he’s fine.
At the office, Ginsberg confronts Jim, calling him a fascist. Jim tells Ted they should fire all SCDP staff, beginning with Ginsberg. Jim asks Bob Benson to take Ginsberg to the Manischewitz meeting. Joan’s blind date ends up being with Avon’s new Head of Marketing who is looking for a new agency. She praises the company and picks up the check. Wary of Pete, Joan sets up a lunch meeting with just herself, Avon, and an unknowing Peggy. Ted’s tells Jim Chevy has signed off on their work. Bob interrupts with news Manischewitz has put them in review. Jim rewards Bob for “handling this like a man” with a spot on the Chevy team. Avon sends samples to the agency. Pete blows up, reprimands Joan, and calls Ted in to deliver the final blow. Peggy listens in, and sends in the secretary with a fake note that Avon has called for Joan. Ted gives Joan the go-ahead, over-riding a seething Pete. All partners but Joan meet in Don’s office. Ted shares news of Chevy and Avon, and Cooper reveals Ted and Jim’s suggestion for an agency name: Sterling Cooper & Partners.
Episode 10 referred to Carnation Instant Breakfast, Life Cereal, computers in business, renaming an agency, men wearing ascots, and Schlitz beer, among others. Here is a selection of ads that illustrate some of the products and cultural references mentioned in Sunday night’s Mad Men. A gallery of our highlighted images may also be found on Pinterest and Flickr.
A number of characters faced choices between two people, while others faced rejection or criticism.Peggy is encouraged to choose between Ted and Don’s ideas for Fleischmann’s margarine. Megan’s performance as twins is criticized. Arlene tries to console Megan, but her sexual advances are spurned. Betty’s slimmed down figure gets a lot of attention from a man at a dinner party, which excites Henry. In frustration, Pete consults with headhunter Duck Phillips about alternative positions. Ted tells Peggy that he has feelings for her, but also that he regrets kissing her. Betty and Don visit Bobby at summer camp.They reconnect in a happy family moment over lunch and later spend the night together. Don is nostalgic and sentimental about Betty, while she is frank about his shortcomings.The next morning she happily eats breakfast with Henry, while Don eats alone as if nothing ever happened. Joan and Bob go to the beach with her son, Kevin.Roger tries to reconnect with Joan with a gift for Kevin, but she rebuffs him.Roger is also reprimanded by his daughter after taking his grandson to see Planet of the Apes. Peggy is fearful of the crime in her new neighborhood. After a rock is thrown through their apartment window, she arms herself with a knife and accidentally stabs Abe in the abdomen.In the ambulance Abe breaks up with Peggy, calling her the enemy because of her advertising career. The next day Peggy tells Ted that she and Abe broke up, but Ted seems unmoved by the news and wishes her well in finding someone new.
Episode nine’s plot referred to Esso gasoline, menthol cigarettes, knives, 1965 Cadillacs, and chef salads, among other things.Here is a selection of ads that illustrate some of the products and cultural references mentioned in Sunday night’s Mad Men.A gallery of our highlighted images may also be found on Pinterest and Flickr.
The Chevy executives in Detroit aren’t happy with any ad campaigns the merged agency is submitting. Don asks them to work all weekend to come up with new ideas for Chevy. After talking with Sylvia, Don begins having flashbacks of being a teenager in the brothel with his stepmother. Jim brings in his doctor to “fix everyone up” and gives some staff an energy serum shot, guaranteed to give 1-3 days of uninterrupted creative focus and energy. The energized creatives are unable to focus, leaving Peggy and Ginsberg frustrated with their frenetic, but useless, work. Don asks Peggy to find a soup ad in the archives to inspire them for the campaign. Don’s thoughts are more focused on a pitch to win Sylvia back, rather than to persuade Chevy.
Sally babysits her brothers at Don’s apartment while he works and Megan is at a dinner. Awakened by sounds from the dining room, Sally walks out to find an African-American woman rummaging through the cupboards. She tells Sally she raised her dad, but she’s actually a thief. Finally returning home, Don finds the kids, Megan, Henry, Betty (back to a blonde), and the police in his apartment. He promptly faints. The episode ends with Don reassuring Sally the robbery was not her fault, and Don telling Ted to call him in 1970 when Chevy is ready to make an ad.
Episode eight’s plot referred to Admiral radios, Chevy Impala, tuna salad, soup, and gold watches, among other things. Enjoy our selection of ads and images that illustrate some of the products and cultural references mentioned in last night’s Mad Men. A gallery of our highlighted images may also be found on Pinterest and Flickr.
The CGC staff move into the SCDP office space and everyone scrambles to figure out their place at the new agency. A number of staff members get laid off. Don meets Sylvia at a hotel for a daytime tryst. Ted leads a creative meeting discussing Fleischmann’s Margarine. Later he and Don continue brainstorming over drinks in Ted’s office and Ted drinks too much. Pete’s difficult mother shows up at his apartment and he becomes responsible for her care. Because of her issues Pete misses an important meeting with Mohawk Airlines. Ted and Don fly upstate to the Mohawk meeting in Ted’s airplane through a storm. Sylvia waits for Don at the hotel at his request and a red dress is delivered to her room. Joan is in pain and Bob Benson takes her discreetly to the emergency room, where he talks the nurse into admitting her. Later Joan returns the favor by advocating for his job during a meeting about staffing cuts. Sylvia breaks off the affair with Don and he seems devastated. The episode ends with news of Robert Kennedy’s assassination, which Megan watches in tears.
Episode seven’s plot referred to St. Joseph’s Children’s Aspirin, Fleischmann’s Margarine, Topaz Pantyhose, Mohawk Airlines, gin and tonics, among other things. Enjoy our selection of ads and images that illustrate some of the products and cultural references mentioned in last night’s Mad Men. A gallery of our highlighted images may also be found on Pinterest and Flickr.
Issues involved with the handling and preservation of ephemera—campaign buttons, stickers, scrapbooks, photo albums, brochures and pamphlets and such—have been an ongoing concern among curators and archivists, as many of our procedures and best practices concern materials commonly recognized as “important artifacts” such as art, works of prominent photographers, rare manuscripts and books. Many modern manuscript collections pose an additional challenge when they include files of clippings, the two-sided nature of which inadvertently creates an “accidental archive” of items of potential research interest. Many of the Hartman Center’s advertising collections suffer from this wealth of excess. Magazine and newspaper pages containing ads for one product frequently have an equally (if not more) useful ad on the reverse, or a provocative news article. In the example here, taken from the Doris Bryn Papers, the reverse side of a department store ad contains an article “Are Women Persons? Educators Disagree” that appeared in the Oct. 15, 1950 edition of the Sunday Herald.
The backside of a 1950 advertisement for a department store wonders, “Are Women Persons?”
As indicative of the kinds of debates taking place during the postwar re-integration of women into domestic life and the slow march toward women’s rights and gender equality, the article poses potential research utility; at the least, great fodder for an undergraduate paper. The big challenge is: how to remember where to find these little gems the second time around?
Post contributed by Rick Collier, Technical Services Archivist for the John W. Hartman Center.
A series of big changes consumed the May 5th episode of Mad Men last night, and not everyone is pleased with the results.
Pete, Joan and Bert consult with a banker to take SCDP public. Roger’s scheming gets SCDP a chance to pitch a campaign for a new concept car by Chevrolet. Don resigns the Jaguar account during an angry exchange over dinner with Herb Rennet. Pete and Joan are angry with Don’s actions. Pete and his father-in-law awkwardly run into each other at a brothel, which results in the loss of the Vicks account for SCDP. Megan takes her mother’s advice and gets Don’s attention with a short dress. Peggy is unhappy with the apartment she bought and Abe tries to reassure her. Ted kisses Peggy when she says that she admires him because he is strong. Peggy fantasizes about Ted while she talks to Abe. Don and Ted run into each other at the hotel bar the night before the Chevy pitch and agree to join forces. After winning the account, SCDP and CGC merge. Peggy is surprised and disappointed with the merger news.
Episode six’s plot referred to flight attendants, Mustangs, Shalimar perfume, paint fumes, Vicks cough drops, Jim Beam, and pinot noir, among other things. Here is a selection of ads and images that illustrate some of the products and cultural references mentioned in last night’s Mad Men. A gallery of our highlighted images may also be found on Pinterest and Flickr.
And here’s something to listen to while you’re looking at the ads (especially the last one)!
Dispatches from the David M. Rubenstein Rare Book and Manuscript Library at Duke University
