Category Archives: Hartman Center

SLA2053

Now Accepting Applications for our 2014-2015 Travel Grants

Researchers! The David M. Rubenstein Rare Book & Manuscript Library is now accepting applications for our 2014-2015 travel grants.SLA2053

The Sallie Bingham Center for Women’s History and Culture, the John Hope Franklin Research Center for African and African American History and Culture,  the John W. Hartman Center for Sales, Advertising & Marketing History, and the History of Medicine Collections will award up to $1,000 per recipient to fund travel and other expenses related to visiting the Rubenstein Library. The Rubenstein also offers the Eleanore and Harold Jantz Fellowship, a $1500 award for researchers whose work would benefit from use of the Jantz Collections.

The grants are open to undergraduate and graduate students, faculty, independent scholars, artists, and activists who live more than 100 miles from Durham, NC and whose research projects would benefit from access to collections held by one of the centers.

Please note that the Rubenstein Library will be closed to the public from July 1st, 2015 through August 23rd, 2015, while we relocate to our newly renovated space. These dates are subject to change.

More details—and the grant application—may be found on our grants website. Recipients will be announced in April 2015.

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Rubenstein Library Test Kitchen: Velveeta Corn Ring with Creamed Mushrooms (1942)

Corn_Ring_RecipeThis is a food story that begins in a laboratory.  Imagine white coats, goggles, beakers, hastily written formulas on a chalk board, and vapors with odd odors.  No, this is not the kitchen-lab of a trendy restaurant specializing in molecular gastronomy.  This is a lab at the Kraft Cheese Company and the year is 1915.  This is the beginning of Velveeta.

According to a 1930 advertisement from Kraft’s Educational Department titled “The Story Behind the Product,” in the year 1915, Kraft research scientists, uncomfortable with the amount of valuable milk nutrients lost in the traditional cheese making process, embarked on a food quest: to create a cheese product that would retain all of these nutrients without losing all of the desirable characteristics of ordinary cheese.  Ladies and gentlemen, the results of that noble inspiration are, in my mind, truly a food miracle.  Named for its smooth, velvety texture when melted, Velveeta is a dairy-based product composed of cheddar cheese, whey concentrate, skim milk solids, cream, sodium phosphate, and salt (the 1930 ingredients list).  But how would the company sell this miracle cheese food to American consumers?  How would they transform this product from a science experiment to a staple of the American table?  This would be a task assigned to Kraft’s advertising agency of record, the J. Walter Thompson Co. (JWT).

With slogans such as “Let Them Eat it Freely!” and “As Digestible as Milk Itself!,” Velveeta’s  early advertisements were educational with a focus on the product’s nutritional benefits, particularly for growing children.  A 1932 advertisement that appeared in several women’s magazines boasted of the product’s endorsement by the Food Committee of the American Medical Association and its award of a nutritional rating of “Triple-Plus.”  Velveeta’s balance of vitamins and minerals would effectively build up “resistance to colds, throat and lung infections,” act as a “safeguard against unsound teeth and bones,” and contribute to the “building of firm flesh.”  With Velveeta’s nutritiousness established, by the mid-1930s JWT’s campaigns for Velveeta began to focus on the product’s versatility in the kitchen.

JWT’s Chicago office test kitchen, ca. 1920.
JWT’s Chicago office test kitchen, ca. 1920.

In order to instruct American consumers on the myriad culinary uses of Velveeta JWT began to introduce recipes in the advertisements, a practice pioneered by the agency in the 1910s for another Chicago-based food client, Libby, McNeil & Libby.  In 1918, JWT opened a test kitchen in its Chicago office in part to develop recipes that featured their client’s products as central ingredients.  It was in this kitchen that JWT developed hundreds of recipes incorporating not just Velveeta but many other clients’ brands.  As the home of the Archives of the J. Walter Thompson Co. the Rubenstein Library has hundreds if not thousands of these advertisements.

My obvious enthusiasm for Velveeta aside, I chose this recipe for a harvest-time corn ring with creamed mushroom sauce for several reasons.  First of all, despite the fact that the recipe is devoid of any harvest fresh ingredients, the fall harvest theme seemed appropriate for this time of year.  Secondly, mushrooms.  I also wanted to see what this thing looked like in color—I had a feeling the black and white photo wasn’t doing the dish any justice.  Lastly, with winter approaching I felt myself in need of some firm flesh building, one of the many benefits of a steady Velveeta diet.

I more or less stuck to the recipe in the ad with only slight modifications.  I at least tripled the amount of diced onion, added a pinch of paprika to the corn ring batter, and used crushed croutons rather than fresh bread crumbs.  Additionally, despite the fact that everything from our grandparent’s kitchens is now trendy again, I do not possess a ring mold.  To mimic a ring mold I used an upside-down glass ramekin in the middle of a 9-inch pie pan.  Although this rig lacked the authenticity of a 1940s ring mold I felt it to be sufficient.  I also opted against the recommendation of the recipe that I purchase the economical 2lb. loaf of Velveeta, opting instead for the 16oz. package.  Other than dicing the onion and quartering the mushrooms there was minimal prep.

Recipe_Closeup

The corn ring actually smelled wonderful while baking, filling the house with a warm cheesy aroma.  After plating the corn ring with the mushroom sauce I began to understand why they opted for a black and white photo in the ad.  Aside from the decorative greens, the brown and grey color palette of the dish wasn’t exactly photogenic so I sprinkled a dash of paprika on top to give it a bit of color.  There were also no serving instructions so we sliced it like a pie and watched the creamy mushroom sauce flow.  Although extremely rich the dish was actually quite good overall.  This is one instance at least where the product lives up to the promise of the ad.

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Every Friday between now and Thanksgiving, we’ll be sharing a recipe from our collections that one of our staff members has found, prepared, and tasted. We’re excited to bring these recipes out of their archival boxes and into our kitchens (metaphorically, of course!), and we hope you’ll find some historical inspiration for your own Thanksgiving.

Post contributed by Josh Larkin Rowley, Reference Archivist, John W. Hartman Center for Sales, Advertising, and Marketing History

Rubenstein Library Test Kitchen: Goblin Sandwiches (1946)

Adolph Levitt was the developer of the automatic donut making machine and father of the modern American donut industry. In 1920 he founded the Doughnut Machine Company to make and market the machine across the United States and to sell donuts under the name “Mayflower.”  Soon the company began preparing and selling standardized mixes for the machine, and acquired bakeries to produce the donuts. In 1931, the company opened the first Mayflower donut shop in New York City; 17 other shops followed across the country, making the first retail doughnut chain. The company changed its name to the Doughnut Corporation of America, dominating the industry with a range of products and equipment.

In the 1940s the Doughnut Corporation of America distributed pamphlet style cookbooks encouraging the use of donuts as the main ingredient in a variety of recipes recommended for serving at a Halloween party. I found one of these in the Nicole Di Bona Peterson Advertising Cookbook Collection entitled How to Run a 1946 Halloween Party. Looking for a Halloween themed recipe for the RL Test Kitchen, I was drawn in by the idea of using donuts in place of other bread products. There are several intriguing recipes included in this pamphlet, but the one that stood out above the others was for Goblin Sandwiches. It is worth noting that despite the fact that the company name includes the word “doughnut,” the recipes use the more layman spelling, “donut.”

Goblin Sandwiches

My only deviation from the core recipe was the substitution of toasted almonds for the requested Brazil nuts. Brazil nuts proved elusive in the two grocery stores I visited in preparation. A quick internet search showed that almonds (or most any other common tree nut) are an acceptable substitute. I toasted sliced almonds and chopped them using a small food processor rather than using the rolling pin technique described in the recipe.  Woe is the 1940s cook who has to roll her nuts finely using only a rolling pin.  Also worth noting is that an “avocado pear” is really just another name for avocado.

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Once the nuts were toasted and chopped this recipe came together very quickly with only five ingredients. I’ve always wondered what Deviled Ham was like having seen the cans in the grocery store.  Now I can tell you that the smell is not unlike dog food and the consistency is finely minced meat with a layer of yellowish water on top. I added the chopped avocado and almonds and mixed well.  The instructions said to “season highly” with Worchester sauce, which gave me a moment of pause.  I added a teaspoon, reasoning that more could be added to taste.  Once everything was mixed together it was quite green in color.  Cans of Deviled Ham are actually quite small at only 4.25 ounces each.  The cup of chopped almonds and an entire avocado actually were much larger in volume in this recipe, which probably diluted the pet food like taste of the ham. I imagine that the strong green of the avocado inspired the goblin name.  I spread the filling onto a typical plain cake donut sliced in half, making the traditional sandwich shape.

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My willing taste testers included my husband Steve and colleague Josh, both of whom profess willingness to try anything.  Steve said that the filling was quite bland and was over shadowed by the sweet taste of the donut. When he tried just a spoonful of the filling he reconfirmed its blandness and added several more shakes of Worchester sauce to the mix. Josh also confirmed that the sweetness of the donut overpowered the taste of the spread.  He acknowledged the crunch of the nuts and an occasional chunk of avocado, but felt that it was better suited for little rye toast rather than a donut. Should you decide to test this recipe at home, I recommend cutting and adding the chopped avocado as close to serving time as possible to retain the bright green color, which turns to an olive drab over time.

One other recipe to note is the Donut Fruit Salad.  I really wanted to make this recipe as well, but I have to admit that I could not follow the recipe and visualize what the end product should resemble.  Perhaps you, gentle reader, might have better luck.  We’d love to see if you can successfully follow the directions in this recipe and scare up a good time with this Donut Fruit Salad.  Tweet your pictures to @hartmancenter and @rubensteinlib.

Donut Fruit Salad

Besides the notable recipes, this small pamphlet also includes a number of Halloween Party activities to add spooky fun to your celebration.  Ideas include making place holders with donuts and donut horse centerpieces.  Both use quite a few toothpicks to achieve the desired effect, so make sure you have plenty on hand.  One game idea is called Donuts on a String and calls for contestants to try and eat a donut dangling on a string while their hands are tied behind their backs.  “First to finish and whistle the first two lines of ‘Dixie’ wins.”

Donut Horse

Perhaps these recipes and activities will give you some ideas for a last minute Halloween party tonight.  Just make sure you have plenty of donuts on hand and have a spooktacular night! Happy Halloween from the RL Test Kitchen!

 Every Friday between now and Thanksgiving, we’ll be sharing a recipe from our collections that one of our staff members has found, prepared, and tasted. We’re excited to bring these recipes out of their archival boxes and into our kitchens (metaphorically, of course!), and we hope you’ll find some historical inspiration for your own Thanksgiving.

Post contributed by Jacqueline Reid Wachholz, Director, John W. Hartman Center for Sales, Advertising, and Marketing History

Meal Planning for the Sick an Convalescent

Swag Comes to the Hartman Center

Meal Planning for the Sick an ConvalescentAnyone who’s ever been to a doctor’s office or clinic has encountered a vast array of items: calendars, pens, coffee mugs, Post-Its, paperweights, tent signs and other items promoting some brand of medicine. This kind of material is routinely distributed along with free samples by traveling route salespersons and representatives for pharmaceutical companies, medical equipment manufacturers and laboratory service providers; doctors and health professionals also encounter a regular stream of this kind of stuff at conferences, meetings and trade shows—as do professionals in a number of other occupations. Swag constitutes an important form of direct marketing but its ubiquity means that it is frequently taken for granted, willfully ignored and drifts into a kind of background invisibility.

Pollen ProductsOne of the most eclectic collections to come to the John W. Hartman Center for Sales, Advertising & Marketing History was donated by the family of Albert Cornell, MD, former head of the gastrointestinal clinic at Mt. Sinai Hospital. Nearly 90 years of medical promotional materials are included beginning in the early 20th century, everything from note pads to mugs, beakers, pamphlets, even three-dimensional models of the colon, and personal items including keychains, golf balls, nail files, pins, and a tie clasp featuring the gastrointestinal tract in miniature.

Men’s and women’s health are covered, such as peptic ulcers, STDs, reproductive wellness and diabetes. Companies like Kellogg’s and Knox produced cookbooks for weight loss, convalescent care and diabetic patients. Pharmaceutical companies promoted new ulcer medications and delivery systems. Other companies advertised clinical equipment, food supplements, even orthopedic shoes for children. Professional organizations like the AMA and the American Dental Association published pamphlets on their organizations, or current health campaigns. In all the Collection of Albert Cornell MD highlights an important niche in both pharmaceutical and health care advertising as well as in health-related direct marketing.

treatment of syphilis edwards shoes

 

 

 

 

 

 

 

 

 

Post contributed by Richard Collier, Technical Services Archivist for the John W. Hartman Center for Sales, Advertising & Marketing History

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Mad Men Mondays Tuesdays: Episode 7, “Waterloo”

Mad Men Mondays logo

Mad Men‘s  midseason finale juxtaposes the U.S. space program and Napoleon as twin parables on the successes and failures of grand vision and ambition. The Apollo 11 launch and landing on the moon in July 1969 provides a running theme through the episode, and creates a poignant contrast between everyday life and a preoccupation with events 100,000 miles out in space.

The episode opens with Bert Cooper trying to watch the Apollo liftoff and yelling at the maid to turn off the vacuum cleaner. Meanwhile in California, Ted Chaough’s existential crisis while flying over Claremont terrifies the Sunkist representatives; in a later phone call he tells Jim Cutler that he wants to leave advertising altogether. Lou Avery complains to Jim Cutler that Don’s appearance in the Philip Morris client meeting cost them the Commander business to Leo Burnett. Betty entertains house guests that include surly teenager Sean and his nerdy younger brother Neil. Harry’s partnership in the firm is still under consideration, not finalized, and serves as a nodal point in a power struggle between Jim Cutler and Roger Sterling. The creative team preps for their presentation to Burger Chef in Indianapolis, while Pete worries that “now we just have to pray everything goes smoothly on the moon.”

Elsewhere at the agency, SC&P staff members speculate on the consistency of the moon’s surface while Don receives a breach of contract letter from the agency attorney. It turns out that Jim Cutler had initiated the letter in an attempt to force Don out, a move that enrages some of the other partners who hadn’t been notified before their names were placed on the letter. Don calls for a vote on his status, which is affirmed with only Joan and Jim voting to remove him. Joan, bitter that Don’s actions have cost her money, nonetheless criticizes Jim for his tactics: “You shouldn’t have done that.” Don phones Megan to tell her about the tensions at the agency, but when he suggests to her that it may be an opportunity to start over on the west coast, Megan hesitates before breaking things off with Don.

On Sunday all eyes are watching the lunar landing on television; most are amazed but surly Sean complains about the cost of the space race. When Sally repeats this to Don over the phone, he tells her “Don’t be so cynical.” Bert Cooper says a quiet “Bravo.” Shortly after, Roger receives a call that Bert has died, and goes to the office to remove Bert’s name plate from his door. He meets Joan and Jim Cutler there. Jim uses Bert’s death to suggest an opportunity to get rid of Don, to which Roger objects. Roger informs Don of Bert’s passing, and Don goes to Peggy’s hotel room to tell her to do the Burger Chef presentation herself. Roger meets with an associate at McCann Erickson who wants the Chevy team for the Buick account, but Roger suggests that McCann buy a stake in SC&P. McCann is interested only if Roger can keep the creative team of Don and Ted together.

The Burger Chef management is wowed by Peggy’s presentation, where she used the lunar landing event as a symbol of people’s hunger for connection and turned it into an analogy for the kinds of connections often missed at family dinners mediated by ever-present television. Burger Chef, she argues, offers a place to re-connect families. Her presentation ultimately wins the account. When Don returns home from Indianapolis, Roger is waiting for him and tells him of the McCann offer. Roger says it’s the only way to save the agency, as he fears Jim won’t stop until he gets rid of everyone. The next day Roger calls a partners’ meeting to announce the McCann offer; Don talks Ted into staying on and the partners’ unanimously agree to the buyout—including Jim Cutler who sees he has been outmaneuvered by Roger. On his way back to his office, Don sees the ghost of Bert Cooper, singing “The Best Things in Life Are Free.”

Last night’s episode featured references to the space mission, Napoleon, Newport, Popsicle, electric percolators and The Wild Bunch, among other things. Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Apollo_Pen_B310

Courvoisier_F330

Newports_G111

Presto_H220

Apollo_Launch_Invite

Popscicle_F160

Adding_Machine_B310

Kraft_Grape-_Jelly_F160

Wild_Bunch

Bike_G440

Astronaut_Toys_G450

You-Never-Had-Syrup-So-Good

Mad Men Mondays: Episode 6, “The Strategy”

Mad Men Mondays logo

After weeks of angst and anxiety, Mad Men showed viewers a happier Don Draper and Peggy Olsen last night. They are finally back in sync and working well together. Peggy and Mathis survey mothers at a Burger Chef restaurant about their reasons for buying family dinners there. Pete and Bonnie fly to New York together. Peggy presents a seemingly successful Burger Chef pitch to Lou and others, but is told that Don should be the one to present it to the client, which angers her.

Megan comes to New York for the weekend and spends time looking for her fondue pot and other items she wants to bring back to Los Angeles, while Don tries to make her nostalgic for her New York home. Bob Benson comes to New York with representatives from Chevy.  He has to bail one of them out of jail and is told that GM will be pulling the Chevy account and giving it to Campbell-Ewald, but that Bob will be offered a job at Buick. Peggy second guesses the Burger Chef pitch and works on it all weekend.

Pete visits his daughter Tammy, who barely recognizes him, and he is angry that Trudy is not around.  He gets drunk and waits for her return, only to be told that he is no longer part of that family and doesn’t get to complain.  Bonnie is angry that Pete doesn’t spend time with her in New York and leaves to go back to Los Angeles.

Don comes in to help Peggy rework the Burger Chef campaign and they manage to have productive and candid conversations.  Their creative compatibility shows through and their conversations inspire a better pitch for Burger Chef. Bob visits with Joan and her family, bearing gifts for everyone.  He proposes to Joan, and tells her that a marriage would be good for both of them. She says no, stating that she will hold out for love. The SC&P partners meet to discuss losing Chevy.  They decide to make Harry Crane a partner, with some dissention from Joan and Roger. Don and Peggy meet Pete at a Burger Chef to sell him on the new pitch.

Last night’s episode featured references to loafers, Buick, Barbie, Fondue pots, among other things.  Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

You-Never-Had-Syrup-So-Good

Buick_T110

Leo_Burnett_B110

Loafers

AAA9660

Barbies_G450

Rheingold_F310

Erector_Set_G450

Bisquick_F113

Fondue_Cooking

Lighter_G120

Engagement_Ring_G210

Mad Men Monday – Season 7, Episode 5 “The Runaways”

Last night’s episode left viewers reeling over the crazy things that some of the characters did. Stan finds a folder of cartoons drawn by Lou on the photocopier. He shows them to some of the other creative staff and they make jokes. Don gets a call from Anna Draper’s niece, Stephanie, who is pregnant and needs help. He tells her to go to Megan’s house and he will fly out to see her. Megan takes her in, but then later tells Stephanie it would be best if she left, writing her a check for $1,000. Lou is angry at the creative staff for mocking his cartoon ambitions and orders them all to work late on a Friday night. Henry and Betty host part of a progressive dinner. Betty speaks up about the war in Vietnam and Henry contradicts her, causing a big argument later. Don arrives at Megan’s house and is disappointed that Stephanie has already left. Ginsberg becomes paranoid about the new computer and goes over to Peggy’s house to work. He tells her that the computer is driving him crazy and makes a pass at her. She pushes him away and sends him home. Sally comes home from school with a broken nose and argues with Betty. Bobby sneaks into Sally’s bedroom to ask if Henry and Betty will get a divorce because they argue so much. Megan hosts a party at her house for her acting friends. Don feels out of place, but then goes for a drink with Harry when he unexpectedly shows up. Harry tells Don that Lou and Jim are pursuing the Commander cigarette account, which will force Don out of SC&P because of the ad he did for the American Cancer Society. When Don comes back to Megan’s house after the party Megan and Amy seduce him together. The next morning Don flies back to New York and interrupts the meeting with Philip Morris executives, selling them on his services, much to the dismay of Jim and Lou. At SC&P Ginsberg calmly expresses his feelings for Peggy and gives her a gift box. She is horrified to open it and see his nipple, which he cut off to relieve the “pressure” from the computer. He gets carried out of SC&P on a stretcher in restraints.

Last night’s episode featured references to Xerox, rumaki, golf clubs, and American Tobacco, among other things. Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Xerox_B310

Mens_Cardigan_A115

Frankfurters_F130

 

Rumaki

 

Yellow_Dress_A170

Mens_Pants_Women_A112

 

Planned_Panthood_A112

 

Golf_Clubs_G460

 

Yellow_NightGown_A170

 

American_Tobacco_G111

Mad Men Mondays logo

Mad Men Monday – Season 7, Episode 4 “The Monolith”

Mad Men Mondays logo

The harsh reality of returning to SC&P has set in for Don in last night’s episode of Mad Men. He arrives at the seemingly empty office to discover the staff listening to the announcement that an IBM 360 computer will be installed in what was the creative lounge.  The creative staff grumbles about losing their space. Pete runs into an acquaintance who now works for Burger Chef and gets SC&P a chance to pitch that account.  Lou puts Peggy in charge of Burger Chef creative work, with Don reporting to her.  Peggy treats Don like an entry level copywriter and he starts behaving badly.  Roger and Mona find out that their daughter Margaret has run away to a hippie commune.  After her husband fails to get Margaret back, Mona and Roger drive to upstate New York to retrieve her.  Once at the commune, Mona storms off quickly, but Roger stays and lets Margaret show him why she loves it there.  Roger seems open minded about the commune, but later gets upset and tries to carry her off after she spends the night with one of the men there. After talking to the computer installer, Don suggests that SC&P prepare a presentation to LeaseTech, but Bert refuses.  Don starts drinking and later calls Freddie to invite him to a Mets game.  The next morning Freddie lectures Don and tells him he is wasting his second chance, advising him to buckle down and work hard. Don seems to get the message and goes to work ready to do what it takes to earn back the trust of his colleagues.

Last night’s episode featured references to Burger Chef, IBM 360, homemade jelly and gin, among other things.  Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Burger_Chef_BBB1523

Hardhat_A170

IBM_AAA4902

Orange_Couch_H120

Spaghetti_F120

Typewriter_B110

Punchcards_B310

Fur_Coat_A170

Homemade_Jelly_F115

GIJoe2 (2)

Watch the GI Joe commercial: https://archive.org/details/dmbb23910

Booths_Gin_F330

 

Joey_Heatherton_A112

Mad Men Monday — Season 7, Episode 3 “Field Trip”

Mad Men Mondays logo

Last night’s episode of Mad Men features several characters whose elevated hopes for connections with others get dashed.  Don flies out to Los Angeles after Megan’s agent calls him to say that she was desperate and demanding with a director after an audition. She is happy to see him, but then gets upset when she realizes why he came.  He is forced to admit that SC&P put him on leave and she asks him to go for being dishonest. Peggy is upset that her St. Joseph’s commercial wasn’t nominated for a Clio, and later finds out that Lou only submitted work that he could claim as his own. Betty meets Francine for lunch and Francine brags about her new career as a travel agent. She tells Betty that working in an office is her reward for raising kids.  Later Betty tells Bobby that she will chaperone his field trip the next day and he is thrilled to spend time with her. Harry exaggerates SC&P’s media capability to the clients from Koss, and later tells Jim that they need a computer to compete. Don meets with two men from Wells Rich Greene and gets an offer to work for them.  Don takes that offer to Roger, who agrees to let Don come back the following Monday. Betty and Bobby have a good time on the field trip until Bobby gives away Betty’s sandwich to a friend. Don arrives at SC&P on Monday morning, and awkwardly greets the staff until Roger comes in around lunchtime. The partners are upset that Don is back, but realize it will cost them too much to fire him officially.  Instead they agree to take him back only if he can adhere to several restrictive rules and reports to Lou. He agrees.

Last night’s episode featured references to typewriters, Kahlua, plaid jackets, and bras, among other things.  Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

A gallery of our selected images may also be found on Flickr.

Royal_Typewriter_B310

Weldwood_Paneling

Sara_Lee_Coffee_Cake_F130

Deansgate_Mens_Jacket_A112

Kahlua_F330

Bonny_Plaid_Jacket_A112

Joey_Heatherton_A112

Maidenform_Bra

Chicken_Salad

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Congratulations to our 2014-2015 grant recipients!

The Rubenstein Library’s three research center annually award travel grants to undergraduate and graduate students, faculty, and independent scholars through a competitive application process. Congratulations to this year’s recipients, we look forward to working with all of you!

Courtney Thompson will use materials related to phrenology such as this small ivory bust in her research.
Courtney Thompson will use materials related to phrenology such as this small ivory bust in her research.

History of Medicine

Cali Buckley, Pennsylvania State University, Department of Art History, for dissertation work on, “Women of Substance: The Materiality of Anatomical Models and the Control of Women’s Medicine in Early Modern Europe.”

Alicia Puglionesi, Johns Hopkins University, Institute of the History of Medicine, for dissertation work on “The Astonishment of Experience: Americans and Psychical Research, 1885-1935.”

Courtney Thompson, Yale University, Department of the History of Science and Medicine, for dissertation work on “Criminal Minds: Medicine, Law, and the Phrenological Impulse in America, 1830-1890.”

 

John W. Hartman Center for Sales, Advertising & Marketing History

FOARE Fellowship for Outdoor Advertising Research

Craig Lee, Department of Art History, University of Delaware, “Letter Building: Signage, Supergraphics, and the Rise of Semiotic Structure in Modern American Architecture”

Daniel Towns, Department of History, Stanford University, “The View and the Value: Historical Geography of Signs in San Francisco”

 

John Furr Fellowships for JWT Research

Lisa Haushofer, Department of History, Harvard University, “Edible Health: ‘Health Foods’ in Science, Industry, Culture in Britain and the United States, 1884-1950

 

Alvin A. Achenbaum Travel Grants

Dr. Cynthia Meyers, Department of Communications, College of Mount Saint Vincent, “Advertising Agencies and the Decline of Sponsorship in the Network Era of Television”

Dr. Cristina Ziliani: Economics, University of Parma, Italy, “Premium Sales Promotions: A History of Practice and Research, 1890-1990”

Cara Fallon, Department of History, Harvard University, “The Emerging Concept of Healthy Aging in the United States, 1920-1990”

Catherine Hennessey Wolter, Musicology, University of Illinois, Urbana-Champaign, “Sound Conversions in Print: A Cultural History of the Player Piano and Early Radio in America Through the Lens of Print Media”

Kelly Jones, History of Medicine, State University of New York – Stony Brook, “’New Hope for Headache Sufferers’: Pain and its Control in Advertisements for Headache Remedies, 1950s-1970s

Daniel McKay, Independent Scholar, “Trading Fears: Marketing the ‘Japan Brand’ to American Tourists and Consumers”

 

John Hope Franklin Research Center 2014-15 Travel Grant Awardees

Emilye Crosby, State University of New York-Geneseo Topic: “Anything I Was Big Enough To Do: Women and Gender in SNCC”

Paul Grant, University of Wisconsin-Madison, Topic: “Unimagining the Christian Nation: Alienation, Memory, and German-African Reciprocity in Akropong, Ghana 1835-1938”

Nicole Maurantonio, University of Richmond, Topic: “Ombudsman for Humanity: Chuck Stone, Mediation, and the Graterford Prison Hostage Crisis”

Gilet Rosenblith, University of Virginia, Topic: “Low Income African American Women in the South and the Carceral State”

Nicholas Syrett, University of Northern Colorado, Topic: “American Child Bride: A History of Minors and Marriage in the United States”

Adam Wolkoff, Rutgers University-New Brunswick, Topic: “Possession and Power: A comparative social and legal history of capitalist social relations in the late nineteenth-century United States”

 

Sallie Bingham Center for Women’s History and Culture Mary Lily Travel Grants

Dr. Georgina Colby, linguistics and cultural studies, University of Westminster, for a book on Kathy Acker combining philosophical analysis with literary and critical theory, exploring connections between feminist theory, Acker’s use of philosophy, and her experimental writing practices.

From the Kathy Acker Papers

Dr. Donna Drucker, civil and environmental engineering, Technische Universität Darmstadt, for a journal article on sexual behavior and the science of contraceptive testing in the mid-twentieth century United States.

Sara Mameni, Ph.D. candidate, visual arts, University of California, San Diego, for dissertation research on Iran-US relations in the 1960s and 1970s—leading up to Iran’s Islamic Revolution of 1979—through the lens of queer theory, feminist theory, and postcolonial studies.

Ivy McIntyre, Ph.D. candidate, history, St. Louis University, for dissertation research on South Carolina families in times of personal crisis in the early Republic.

Andrew Pope, Ph.D. candidate, history, Harvard University, for dissertation research on radical social movements and the New South in Georgia from 1968-1996.

Dr. Jason Scott, Dr. Annalisa Castaldo, and Jennifer Lynn Pollitt, for an edited collection of essays looking at how kink identities, behaviors, and lifestyles are represented in popular and cultural studies.

Mairead Sullivan, Ph.D. candidate, women’s, gender, and sexuality studies, Emory University, for dissertation research on questions of breastedness in feminist and queer theory.

Hope Tucker, independent scholar, for an artist’s video on the fragility of reproductive rights in the American South, as seen through the work of those who documented and labored for these rights in the second half of the twentieth century.