When: Wednesday, November 30, 2016 Time: 3:00 – 5:00 p.m., reception to follow Where: Holsti-Anderson Family Assembly Room (room 153) of the Rubenstein Library
This semester, Global Health Professor Kearsley Stewart’s HIV/AIDS Narratives class is tackling a new project using Rubenstein Library collections. Working with poet and writer Kelley Swain, students are exploring the Maria de Bruyn Papers, a rich collection of global health materials related to de Bruyn’s work as a medical anthropologist globally addressing HIV/AIDS.
Students are delving into the de Bruyn papers as they work with Kelley Swain and learn more about the Humement project, based on the work of artist Tom Phillips, and apply this to their class. You can find details about their work in a recent DGHI newsletter. (A very important note: Original materials were not altered. Students spent an afternoon selecting original documents to scan and reproduce for their projects.)
In conjunction with the work of Professor Stewart’s class, the History of Medicine Collections is co-sponsoring an event with the Franklin Humanities Institute, the Health Humanities Lab, and the Trent Center for Bioethics, Humanities & the History of Medicine to recognize World AIDS Day. The event will be held on Wednesday, November 30, from 3:00 – 5:00 p.m. with a reception to follow, held in Room 153, the Holsti-Anderson Family Assembly Room of the Rubenstein Library. The event is free and open to the public.
Speakers will include Maria de Bruyn, Alicia Diggs of North Carolina AIDS Action Network (NCAAN), poet and writer Kelley Swain, and students from Professor Stewart’s HIV/AIDS Narratives class.
An exhibit in the Josiah Charles Trent History of Medicine Room will highlight a small sample of what can be found in the Maria de Bruyn papers. In addition, students in Professor Stewart’s class will be showcasing their work on the Student Wall in Perkins Library in December and January.
As one of the first female advertising executives in the country, Rena Bartos dramatically changed the way advertising envisioned women, both in the board room and in their marketing products.
While at JWT, Bartos created a pioneering concept in marketing called “The Moving Target,” which treated women as diverse consumers, rather than a monolithic group. She argued that in the 1970s, women’s attitudes and lifestyles were changing and accordingly so were their consumer habits. According to Bartos, the 1970s were different from previous decades because men and women increasingly purchased consumer goods together. She named that historical period, “the era of partnership,” highlighting the more egalitarian division of labor among men and women both at home and at the workplace and its impact on consumerism.
In order to understand the shifting desires of women consumers, Bartos took into account the influence of women’s careers on their consumer habits. Responding to inquiries about whether or not “working” and “non-working” women shared similar needs, she argued that in order to make a fair comparison between the two groups, one must take into account their life situations including whether or not they were married or if they had children. Defined by more than just their career paths, women’s consumer needs were complex and constantly shifting, indicative of Bartos’ Moving Target concept.
As pointed out in The Moving Target (1974), there was a growing trend in advertising “toward depicting the woman who is happily fulfilled in traditional areas–as wife and mother–and how, in addition, holds a job she likes.” The 1980 Spiegel advertisement above is indicative of that trend. The ad quotes a working mom: “I’ve successfully managed one aviation company, two children and three languages.” According to Bartos, the majority of advertisements, however, continued to depict women as either housewives or as anxious working women, “scurrying home from the office to take her house-wifely tasks anxiously in hand.” Her work, therefore, came at a crucial time in advertising, encouraging the industry to embrace the reality of a multi-dimensional American experience.
Bartos’ contributions to marketing and advertising stretched far beyond her time at JWT. Following her successes there, she created her own consulting firm, the Rena Bartos Company. In addition to her pioneering work as a consultant, she also served as the President of the Advertising Women of New York, was the first woman elected chair of the Advertising Research Foundation Board of Directors and was the first woman invited to be a member of the Copy Research Council. The Advertising Research Foundation honored her many contributions to the field by awarding her the Lifetime Achievement Great Mind Award in 2012 at the age of 94.
Date: Tuesday, November 15th Time: 6:15 PM Location: Holsti-Anderson Family Assembly Room (room 153) of the Rubenstein Library
Join the Hartman Center in celebrating its 25th Anniversary with its second event in the anniversary lecture series focusing on Women in Advertising. Helayne Spivak, Director of the Brandcenter at Virginia Commonwealth University, will speak about the status, achievements, and challenges women face in the advertising industry today as well as reflect on her own career and women mentors she has had.
Across the hall in the Mary Duke Biddle Rare Book Room, the Hartman Center will unveil its new exhibit, “Agencies Prefer Men!”: The Women of Madison Avenue. This exhibit uses material from the Hartman Center’s collection to share the long and sometimes hidden history of women in advertising, tracing the career opportunities open to women as they progress from clerical staff to copywriting, art and market research and on to the highest positions in ad agencies as creative directors and CEOs. The exhibit will run through March 10, 2017.
The David M. Rubenstein Rare Book & Manuscript Library is now accepting applications for our 2017-2018 travel grants. If you are a researcher, artist, or activist who would like to use sources from the Rubenstein Library’s research centers for your work, this means you!
The grants are open to undergraduate and graduate students, faculty, independent scholars, artists, and activists who live more than 100 miles from Durham, NC, and whose research projects would benefit from access to collections held by one of the centers listed above.
More details—and the grant application—may be found on our grants website. Applications must be submitted no later than 5:00 PM EST on January 31, 2017. Recipients will be announced in March 2016.
In the AMC hit television series Mad Men, Peggy Olson begins her career in advertising as an executive assistant whose skills and conviction enable her to become the first woman copywriter at the firm. Throughout the series, she is portrayed as a burgeoning second-wave feminist whose work ethic and determination enable her to succeed in a male-dominated industry. Although fictional, Olson’s story reflects the experiences of real women who worked on Madison Avenue in the post-WWII period. These mid-century professionals were but one generation of pathbreaking women in advertising. Unbeknownst to many viewers, women had their start in advertising long before Beatlemania hit the U.S. or the mini-skirt was in vogue. In fact, their integral contributions date back to the late nineteenth and early twentieth centuries.
In Frances E. Willard’s Occupations for Women (1897), the author dedicates an entire chapter to the integral role of women in advertising. Willard notes that women
are becoming advertising agents, taking the position in establishments in charge of the advertising department, and above all, are finding large remuneration in writing special advertisements for manufacturing firms […] So clever have women proven themselves in this special line, that hardly a manufacturer having goods toward which he wishes to attract attention, fails to avail himself of their ability. (149)
Irene Sickel Sims was one such pioneering woman. She worked as an assistant advertising manager and chief of copy for the retail advertising bureau of Marshall Field’s Department Store in Chicago. She kept a diary (1916-1917), the front page of which is inscribed with her playful handwriting, “This Then Commences the Occasionally Recorded Happenings in the Business and Social Life of Irene Sickel Sims.” The diary, written 100 years ago, details her work relationships and her day-to-day activities at the bureau, which ranged from business lunches to professional conferences. Many of her entries detail her professional relationships with men, marked by daily encounters, some of which she found frustrating and some of which inspired and motivated her.
As she built her reputation in the company, her colleagues regularly sought out her expertise. In August of 1916, for example, a young male co-worker came to her for help with ad revisions. She recorded the interaction in her diary:
R.V.T wrote me Saturday: “Mrs. Sims: You know so well the ways of grammar and the by-paths the trails of rhetoric. Won’t you answer this for a poor section top?” appending a criticism received on one of their signs. I decided then I’d rather have a note like that – I’d rather have all the young men in the dept. coming to me for adv. counsel and criticism than have the best of surreptition loves.
For Sims, experiencing success at work was more exciting than the thrills associated with a secret love affair popularized in literature in film at that time. She found pleasure in her career and thrived off of her abilities to mentor her colleagues, male and female alike. Sims was so successful at Marshall Field’s that other companies regularly recruited her, enticing her to join their advertising departments with formidable offers.
Sims was one of many pathbreaking women to enter into the field of advertising in roles beyond that of a typist or executive assistant. Yet, the majority of employees in executive roles remained white men. It was not until the post-WWII period that significant numbers of women and people of color began taking on positions as ad executives.
Date: Monday, October 31, 2016 Time: 2:00-4:00 PM Location: Holsti-Anderson Family Assembly Room Facebook Event Page
What things hide behind the Rubenstein Library’s walls?
This Halloween explore the library’s creepiest and most macabre items during our special open house. We’ll display tales of witchcraft, monsters, investigations of the paranormal, and more terrors from the Rubenstein Library’s collections.
This event is free and open to the living, the dead, and visitors from parallel dimensions. There will be candy. Lots and lots of candy.
Please join us for a conversation with Linda Lumsden, associate professor at the University of Arizona School of Journalism, about her research project, The Ms. Makeover: The survival, evolution, and cultural significance of the venerable feminist magazine. Dr. Lumsden received a Mary Lily Research Grant recipient to conduct research at the Sallie Bingham Center for Women’s History.
During my tenure as the Research Services Graduate Intern at the Rubenstein Library, I had the great fortune of exploring the fascinating history of the four humors, a topic that is far afield from my doctoral research on the culinary history of New Orleans. Setting aside my copy La Cuisine Creole, I picked up a first edition of Henry Peacham’s Minerva Britanna (1612) and paged through whimsical woodcuts that featured long swordsmen, lions, and laurelled lutenists. Although New Orleans’ history is bedazzled by myth, that of the four humors seems surreal, emerging out of a world occupied by dragons and vengeful gods. What resulted from my foray into this cosmos is a new exhibit in the Josiah Charles Trent History of Medicine Room, entitled, “A Delicate Balance: Understanding the Four Humors.”
The four humors were a means of analyzing a person’s disposition as well as her physical, mental, and emotional health. Within this belief system, every person had a unique humoral composition that shaped her behavior, appearance, and interactions with the broader world. Visualized as bodily fluids whose levels were constantly in flux, Hippocrates named the four humors black bile, phlegm, yellow bile, and blood. Each humor was paired with one of the four elements of earth, water, fire, and air and was assigned qualities of cold, moist, dry, and hot. Their influence on the body changed with external factors like the time of day, the season of the year, and the age of a person.
The origins of this medical philosophy and practice are attributed to the Indian Ayurveda system of medicine as well as ancient Greek, Roman, and Islamic physicians. This holistic approach to human health was pervasive in the Medieval and Early Modern periods and remained a common means of assessing and treating the human body until major advancements transformed medical practices in the mid-nineteenth century.
Prior to these innovations, medical practitioners sought to help ailing patients by restoring the delicate balance of the humors and did so through techniques such as bloodletting and herbal remedies. The new exhibit features a bloodletting fleam that a physician would have used to lance open a vein to remove excess blood from the body so as to bring equilibrium to a patient’s internal fluids. In the United States, doctors employed bloodletting through the Civil War to treat soldiers suffering from infection and fever.
Consumption also played a major role in balancing the four humors. Throughout Early Modern Europe, for example, physicians kept gardens with plants that were assigned to a particular humor. They believed that patients could restore their bodies to full health by consuming carefully crafted herbal remedies comprised of stems, leaves, fruits, and nuts. Practitioners organized gardens to represent the potency of medicinal plants. Some of these historic gardens still exist today. The circular Minerva Garden in Salerno Italy, for example, is divided into four quadrants representing the four humors with the most potent plant life at the center of the garden. This garden is a physical embodiment of the healing powers ascribed to plants within the humoralist system.
In the next few weeks, I encourage you to visit the Josiah Charles Trent History of Medicine Room on the first floor of the Rubenstein Rare Book & Manuscript Library so as to glimpse into the rich history of the four humors and their impact on medical practices in the Early Modern period through today.
Post contributed by Ashley Rose Young, a Ph.D. candidate in History at Duke University and the Business History Graduate Intern at the Hartman Center.
Date: Thursday, September 15 Time: 3:30-5:00 p.m. Location: Holsti-Anderson Family Assembly Room, Rubenstein Library 153 Optional RSVP on Facebook
Feminist activist and advertising critic Jean Kilbourne’s pioneering work has helped develop and popularize the study of gender representations in advertising. Her presentation will show if and how the image of women has changed over the past 20 years and powerfully illustrates how these images affect us all. She is the creator of the renowned Killing Us Softly: Advertising’s Image of Women film series and the author of the award-winning book Can’t Buy My Love: How Advertising Changes the Way We Think and Feel.
Kids across North Carolina will begin trudging back to school this month, trading in the freedom of summer for the mysteries of the hypotenuse and iambic pentameter. Many of them will, of course, be asking that age-old question: why do I have to learn this? As a young North Carolinian, I frequently puzzled over the usefulness of math, plate tectonics, and why knowing that President Taft got stuck in a bathtub was so essential to my educational development. Did my predecessors complain about school? Undoubtedly. What would they have been complaining about? That is the question this post sets out to answer.
The Rubenstein Library holds many items that offer a glimpse into North Carolina school rooms during the 19th century. Schools of the past would be unrecognizable to students today. Early North Carolina schools were rarely described in positive terms and helped contribute to the state’s reputation as the “Rip van Winkle state.” Until the 1880s, public education in the state was a local affair. County school boards reigned supreme while the state superintendent had little power and remained a distant figure in Raleigh. School funds were largely raised at the local level and many school buildings were built by local community members. Schools were small, often just a single room, and operated in four-month sessions to accommodate students who were needed on the family farm. The curriculum for young North Carolinians reflected the common school model that was popular in 19th century America. Students of all ages and levels were taught in one classroom by one teacher who relied on memorization and repetitive oral exercises to educate the group. A student learned at his own pace, and grades, as we think about them today, did not exist. There was also an emphasis on moral instruction. Local communities saw schools as the place (other than church) to form good, responsible citizens for the future.
As it did with most aspects of American life, the Civil War brought change to the classroom. This transformation was slow- attempts to improve the school system were hampered by the state’s poverty following the war and budget woes that lingered into the 1870s and 1880s. But as the state slowly became a more urban one, railroads extended their reach, and industrial growth offered new lines of work, state leaders recognized that a new educational model was needed if the state was to join the modern “New South.” To that end, school reformers turned to the graded school model that first took hold in antebellum New England. Graded schools were based on standardization. Students were promoted to a new grade level only after they had met a certain criteria. Written examinations, rather than public oral recitations, became a way of marking progress and obtaining a good grade was necessary for academic success. Memorization gave way to an emphasis on students understanding the information and being able to apply what they had learned. The first graded schools in North Carolina opened around 1870, but began to spread across the state in the 1880s and 1890s
The school register shown above provides a place for teachers to list the “books used” for instruction. The Rubenstein Library has a number of these registers from across the state and a fairly long list of textbooks used by students can be generated through the registers. Luckily for us, the library holds many of the listed titles.
If I had been a student in the 19th century, The Elements of Algebra would have been my least favorite textbook. Unlike the large math textbooks of today, this volume fits easily in one hand and is filled with text. Problems are immediately followed by solutions. The equations and steps needed to solve the problem are rarely shown. The problems are strikingly practical. For children in the rural South, learning to calculate the number of oxen a farmer purchased would seem like a useful skill. Calculating the length of cloth or the division of a man’s estate upon his death would also have been familiar to students.
Like math books, spelling books or spellers are commonly listed in the registers. The state of North Carolina published its own speller in 1892 and it is a surprisingly good read. Described as “a complete graded course in orthography,” this book was a product of the state’s graded school movement. Tailored to North Carolina classrooms, the preface explains that the book is intended to “aid Southern children in acquiring the pure language of America as it is found in the South.” In addition to listing practice words of increasing complexity, the book provides passages and poems that can be used to practice spelling the words in context. These chunks of text are often quotes from prominent North Carolinians, like Zebulon Vance, or lofty odes to the wonders of the state. My particular favorite is the anonymous passage that says “You must love your State very much. It is the best land on earth for a good home. Do not think that you can find more joy in some State far off, for all who go from our State soon want to come back.”
Geography seems like it would have been the most fun subject for students. Matthew Fontaine Maury’s geography books were popular and heavily illustrated. Maury’s First Lessons in Geography takes students on a trip around the world. One lesson begins with an invitation: “Would you like to go to sea? Suppose we take an imaginary voyage from Norfolk to Spain, that certain things may be explained to you, and your lessons made easier to learn.” Readers are taken on a journey through all of the continents and make brief stops to learn about each area. During a stop in China, students would learn about foot binding, rice, and religious beliefs. Writing in the late 1870s, Maury, unsurprisingly, has few good things to say about non-Western people. The Chinese, for instance, are described as starving “heathens.” Maury, however, can hardly find anything negative to say about England, France, or, of course, the United States.
We’ve come a long way from the one-room school house. Our textbooks and school records look significantly different than they did in the 19th century. It has been a while since I took the SAT, but I doubt casks of brandy or “the pure language of America as it is found in the South” were involved. While the lack of constant standardized testing and four month school terms may seem exciting to students today, I remain grateful that I went to school in a time of air conditioning and indoor plumbing.
Leloudis, James L. Schooling the New South: Pedagogy, Self, and Society in North Carolina, 1880-1920. Chapel Hill: University of North Carolina Press, 1996.
Post contributed by Brooke Guthrie, Research Services Coordinator.
Dispatches from the David M. Rubenstein Rare Book and Manuscript Library at Duke University