The harsh reality of returning to SC&P has set in for Don in last night’s episode of Mad Men. He arrives at the seemingly empty office to discover the staff listening to the announcement that an IBM 360 computer will be installed in what was the creative lounge. The creative staff grumbles about losing their space. Pete runs into an acquaintance who now works for Burger Chef and gets SC&P a chance to pitch that account. Lou puts Peggy in charge of Burger Chef creative work, with Don reporting to her. Peggy treats Don like an entry level copywriter and he starts behaving badly. Roger and Mona find out that their daughter Margaret has run away to a hippie commune. After her husband fails to get Margaret back, Mona and Roger drive to upstate New York to retrieve her. Once at the commune, Mona storms off quickly, but Roger stays and lets Margaret show him why she loves it there. Roger seems open minded about the commune, but later gets upset and tries to carry her off after she spends the night with one of the men there. After talking to the computer installer, Don suggests that SC&P prepare a presentation to LeaseTech, but Bert refuses. Don starts drinking and later calls Freddie to invite him to a Mets game. The next morning Freddie lectures Don and tells him he is wasting his second chance, advising him to buckle down and work hard. Don seems to get the message and goes to work ready to do what it takes to earn back the trust of his colleagues.
Last night’s episode featured references to Burger Chef, IBM 360, homemade jelly and gin, among other things. Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.
A gallery of our selected images may also be found on Flickr.
Watch the GI Joe commercial: https://archive.org/details/dmbb23910
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The Devil’s Tale Archive
- Internationalist Books and Community Center records, 1960s-2011. August 26, 2014
- Marcel Montassut papers, 1914-1975. August 21, 2014
- Bengal Chamber of Commerce letter of gratitude to Daniel Mackinlay upon his retirement, 1860 February 21. August 21, 2014
- John Symonds Breedon diaries and account books, 1736-1808. August 18, 2014
- Rosina Lyon letters, 1846-1849. August 15, 2014
- Walden; or, Life in the woods August 22, 2014
- Precationes ex veteribus orthodoxis doctoribus : ex ecclesiae hymnis et canticis, ex Psalmis denique Dauidis collectae, et nunc recens recognitae & auctae August 8, 2014
- The danger of premature interment : proved from many remarkable instances of people who have recovered after being laid out for dead, and of others entombed alive, for want of being properly examined prior to interment : also a description of the manner the ancient Egyptians, and other nations preserved and venerated their dead, and a curious account of their sepulchral ever burning lamps and mausoleums : likewise, the pernicious effects of burying in the body churches, and confined church-yards pointed out, whereby many valuable lives have been lost to the public, and their friends : selected from historical records August 7, 2014
- Conseils aux femmes de quarante ans August 7, 2014