The riots and politics of the 1968 Democratic Convention in Chicago continually weave in and out of Episode 10, through media and discussions. The partners begin discussing changing the agency’s name. Don, Roger, and Harry travel to LA for client presentations, including Carnation. Harry drives Don and Roger to a party in the Hollywood Hills. Starlets and stoned hippies roam poolside. Don is invited to share a hit from a hookah. His hallucination ends with him seeing himself face down in the swimming pool. He comes to on the deck, wet and coughing, with a soaked and out-of-breath Roger telling everyone he’s fine.
At the office, Ginsberg confronts Jim, calling him a fascist. Jim tells Ted they should fire all SCDP staff, beginning with Ginsberg. Jim asks Bob Benson to take Ginsberg to the Manischewitz meeting. Joan’s blind date ends up being with Avon’s new Head of Marketing who is looking for a new agency. She praises the company and picks up the check. Wary of Pete, Joan sets up a lunch meeting with just herself, Avon, and an unknowing Peggy. Ted’s tells Jim Chevy has signed off on their work. Bob interrupts with news Manischewitz has put them in review. Jim rewards Bob for “handling this like a man” with a spot on the Chevy team. Avon sends samples to the agency. Pete blows up, reprimands Joan, and calls Ted in to deliver the final blow. Peggy listens in, and sends in the secretary with a fake note that Avon has called for Joan. Ted gives Joan the go-ahead, over-riding a seething Pete. All partners but Joan meet in Don’s office. Ted shares news of Chevy and Avon, and Cooper reveals Ted and Jim’s suggestion for an agency name: Sterling Cooper & Partners.
Episode 10 referred to Carnation Instant Breakfast, Life Cereal, computers in business, renaming an agency, men wearing ascots, and Schlitz beer, among others. Here is a selection of ads that illustrate some of the products and cultural references mentioned in Sunday night’s Mad Men. A gallery of our highlighted images may also be found on Pinterest and Flickr.
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The Devil’s Tale Archive
- Internationalist Books and Community Center records, 1960s-2011. August 26, 2014
- Marcel Montassut papers, 1914-1975. August 21, 2014
- Bengal Chamber of Commerce letter of gratitude to Daniel Mackinlay upon his retirement, 1860 February 21. August 21, 2014
- John Symonds Breedon diaries and account books, 1736-1808. August 18, 2014
- Rosina Lyon letters, 1846-1849. August 15, 2014
- Walden; or, Life in the woods August 22, 2014
- Precationes ex veteribus orthodoxis doctoribus : ex ecclesiae hymnis et canticis, ex Psalmis denique Dauidis collectae, et nunc recens recognitae & auctae August 8, 2014
- The danger of premature interment : proved from many remarkable instances of people who have recovered after being laid out for dead, and of others entombed alive, for want of being properly examined prior to interment : also a description of the manner the ancient Egyptians, and other nations preserved and venerated their dead, and a curious account of their sepulchral ever burning lamps and mausoleums : likewise, the pernicious effects of burying in the body churches, and confined church-yards pointed out, whereby many valuable lives have been lost to the public, and their friends : selected from historical records August 7, 2014
- Conseils aux femmes de quarante ans August 7, 2014