New Acquisitions Week, Day One: Moveable Brains and Laughing Cows

We’re celebrating the beginning of a new fiscal year with a week’s worth of new acquisitions from the first half of 2012.  Two newly acquired selections will be featured in a post every day this week.  All of these amazing resources will be available for today’s scholars, and for future generations of researchers in the Rubenstein Library!

• Phantom des Menschenhirns, by Ludwig Fick: Published in 1885, this ephemeral pamphlet includes two diagrams of the brain.  One diagram features moveable flaps, making this item a nice addition to the History of Medicine Collections‘ anatomical flap books, highlighted in last year’s Animated Anatomies exhibit.

Diagram of the brain, from Ludwig Fick, Phantom des Menschenhirns (1885).

• Joy Golden Papers: Joy Golden was a well-known advertising copywriter who started her own creative company, Joy Radio, in the 1980s that specialized in humorous radio advertising. She did a series of commercials for Laughing Cow Cheese that became particularly well known.  She also was active in the Friars Club, including holding the position of Governor.  Her papers include files related to her work in advertising from the 1960s forward, and audiotapes of many of the radio advertisements created by her company.  Her papers add to the Hartman Center for Sales, Advertising, and Marketing History‘s rich collections on women and advertising and the development of radio advertising.

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