“The Power of Refined Beauty: Photographing Society Women for Pond’s”

Date: 5 April-22 August 2010
Location and Time: Special Collections Gallery during library hours
Contact Information: Jackie Reid, 919-660 5836 or j.reid(at)duke.edu

Nadejda, Marchioness Milford Haven, n.d., by Edward Steichen. Photograph courtesy of the J. Walter Thompson Company Archives.

Nadejda Mikhailovna Romanov Mountbatten, Marchioness of Milford Haven, won a Charleston dance competition at Cannes in 1921 with the future King George VI.

Anne Tracy Morgan organized the American Fund for French Wounded, earning the Croix de Guerre and recognition from the French Legion of Honor.

Clare Josephine O’Brian Egerton, Duchess of Sutherland, lost $84,000 of jewels on the morning of Queen Elizabeth II’s coronation.

Along with other socialites, heiresses, and royalty from families such as the Vanderbilts and the Roosevelts, these women appeared in Pond’s socialite endorsement campaign, masterminded by the J. Walter Thompson Company. The Hartman Center‘s new exhibit,”The Power of Refined Beauty: Photographing Society Women for Pond’s, 1920s-1950s,” charts the course of this wildly-successful thirty-year campaign.

Adding to the prestige of the campaign, the women’s photographs were taken by distinguished fashion photographers such as Edward Steichen, Baron Adolph de Meyer, Louise Dahl-Wolfe, and Cecil Beaton.

A print catalog of these photographs will complement the exhibit. Please e-mail hartman-center(at)duke.edu to request a copy.

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