Date: Thursday, January 12, 2017 Time: 2:00-4:00 PM Location: Gothic Reading Room, Rubenstein Library, Duke West Campus (map) Contact: Valerie Gillispie, email@example.com
The Duke University Archives and the Facilities Management Department invite you to visit the Gothic Reading Room on Thursday, January 12th and see some of the original drawings, blueprints, and plans of Duke’s campus.
Chief designer Julian Abele of the Horace Trumbauer firm has recently been recognized at Duke with the naming of the main quad, and the open house will allow visitors to examine the details of the plans and admire the vision that Abele brought to his work.
This event will be an open house, and visitors are welcome to drop in any time. This event is being held in collaboration with the Duke University Dr. Martin L. King, Jr. Commemoration Committee.
Post contributed by Valerie Gillispie, University Archivist.
One of the Duke Libraries’ most popular blog series is the Rubenstein Test Kitchen. For this series, we invite library staff and affiliated scholars to recreate historic recipes, some of which delight and some of which cause fright (wiggly meat jell-o, believe it or not, isn’t as appealing as it once was to the American consumer). Our contributors exercise a fair amount of creativity and patience as they replicate decades- or even centuries-old recipes. Their trials and tribulations at the stovetop are indicative of the culinary skills and know-how that can belost in translation. For example, many historic gumbo recipes begin with the phrase, “First you make a roux,” but do not provide instructions for how to actually make the roux. The creators of those recipes assumed that readers would have mastered the challenging technique of slowly toasting flour in fat, which, in the 1800s was common knowledge. Many Americans today, however, would not know how to start a roux or even know that it is a traditional base for sauces and soups. Recipe writing and replication are no easy tasks.
Reflecting on our popular posts, a question came to mind: where did test kitchens originate? After co-curating our most recent exhibit, “Agencies Prefer Men!” The Women of Madison Avenue, I learned that the early history of test kitchens is actually tied to advertising agencies.
In 1919, the J. Walter Thompson Company (JWT) was the first advertising agency to invest in an on-site home economics service and test kitchen. The initial purpose of the kitchen, according to the JWT News Bulletin, was simple: “to invent and test recipes” in order to instruct women “how to get the best results with the greatest economy.” The kitchen was located in the Chicago office, which catered to important clients in the food industry, including Libby, Kraft, and Quaker.
As the test kitchen matured, its goals diversified to fit the demands of JWT clients. Researchers in the test kitchen, for example, worked to discover new uses for client products so as to increase sales opportunities in new fields. The test kitchen also had an important relationship with the art department at JWT. Researchers prepared dishes and brought them to the art team to be photographed for print advertisements. Those early experiments regularly failed because the food quickly lost its luster and thus looked unappetizing in photos. After an hour or so, for example, flaky biscuits and airy souffle no longer looked fresh. In order to remedy this issue, JWT employed home economics experts and renovated the test kitchen space, turning it into an “art gallery” for prepared foods. JWT understood the importance of the adage, “we eat with our eyes first.” The efforts of JWT paid off. As recounted in the News Bulletin, “The piping hot biscuits of the copy were made ten times as attractive by the delicate flakiness of the samples in the illustration.”
In this laboratory, test kitchen staff also created recipes to include in print advertisements. For example, they would have tested Libby’s products like Hawaiian Sliced Pineapple and Pineapple Juice before the agency designed advertisements for publication in magazines like The Ladies’ Home Journal.
In time, the test kitchens of JWT not only functioned as places to present foods more effectively in advertising, but also as places that defined the trajectory of American cooking. As reported in the September 1958 JWT newsletter, the Home Economics Center was “an endless source of food ideas of all kinds.” As a promotion for their client, French’s mustard, JWT created a new recipe for meatloaf that featured a tangy mustard meringue on top of a mustard-laced loaf. The researchers also created a recipe for a heartier pizza crust made with French’s mustard. These innovative uses for ordinary products helped boost sales for many of JWT’s clients, bolstering the company’s reputation as one of the most dynamic and influential advertising agencies in the world.
As we ready ourselves for the next round of Rubenstein Test Kitchen posts, I hope that our contributors think back on the paramount role that test kitchen researchers played in the making of the modern American palate, including the fascinating recipes preserved in our archives.
You can learn more about the JWT test kitchen researchers and their contemporaries in advertising via the “Agencies Prefer Men!” The Women of Madison Avenue exhibit, open through March 17, 2017 in the Mary Duke Biddle Room at the David M. Rubenstein Rare Book & Manuscript Library.
Post contributed by Ashley Rose Young, a Ph.D. candidate in History at Duke University and the Business History Graduate Intern at the Hartman Center.
Boom, Bust, Exodus: The Rust Belt, the Maquilas, and a Tale of Two Cities
T he Washington Office on Latin America (WOLA) and Duke University have named Chad Broughton’s book, Boom, Bust, Exodus: The Rust Belt, the Maquilas, and a Tale of Two Cities (Oxford University Press, 2016) as the winner of the 2016 WOLA-Duke Human Rights Book Award. Broughton will be at Duke University on March 23, 2017 to accept the award.
Boom, Bust, Exodus traces the ripple effects of a single factory closing in Galesburg, Illinois, and its reopening in Reynosa, Tamaulipas, a border city in Mexico. Broughton uses a transnational and longitudinal approach to tell a human and humane story of the NAFTA era from the point of view of those most caught up in its dislocation – former industrial workers and their families in the Rust Belt; assemblers and activists in the borderland maquiladoras; and migrant laborers from the Mexican countryside.
Chad Broughton, senior lecturer in Public Policy Studies at the University of Chicago, conducted several years of fieldwork in the United States and Mexico, and interweaves stories of people, places, and policies in this narrative account. He remarks, ”
I’m deeply honored to receive the WOLA-Duke Human Rights Book Award. After an election cycle filled with divisive sloganeering about trade and immigration, I believe it’s critical to move beyond demagoguery in order to understand these complex social and policy issues as they are felt in the everyday lives of working people on both sides of the U.S.-Mexico border. I hope Boom, Bust, Exodus has contributed to the effort to amplify their voices and their cause.”
First awarded in 2008, the WOLA-Duke Human Rights Book Award honors the best current, fiction and non-fiction book published in English on human rights, democracy, and social justice in contemporary Latin America. The books are evaluated by a panel of expert judges drawn from academia, journalism, and public policy circles.
Leonor Blum, WOLA-Duke Human Rights Book Award Committee Chair and Emerita Professor of History and Political Science at Notre Dame of Maryland University, comments, “This is a timely reflection on the plight of labor as a result of globalization. The longitudinal interviews of American workers are excellent and we feel for each individual.”
This year’s judges include Alex Wilde, American University Research Fellow in Residence, who says, “Boom, Bust, Exodus is a searching examination of the human effects of globalization on communities in the US and Mexico. It is a model of how serious scholarship can illuminate complex issues. It could hardly be more resonant with issues central to the U.S. election campaign and its outcome.”
Fellow judge, author Roger Atwood, states that, “There are plenty of books out there on the decline of industry in the age of NAFTA. What makes this one innovative, even pioneering, is the way it delves into the effects of this process in Latin America, and more specifically Veracruz and Tamaulipas, and weaves the two sides of the story together without giving short shrift to either.”
Holly Ackerman, librarian for Latin America, Iberian, and Latino/a Studies at Duke Libraries, comments, “I found this to be well written, engaging for both academic and popular audiences, and a profoundly timely reference that recognizes the struggle for human dignity across borders.”
Previous award receipts are:
2015 – Kristen Weld, Paper Cadavers: The Archives of Dictatorship in Guatemala
2014 – Oscar Martínez, The Beast: Riding the Rails and Dodging Narcos on the Migrant Trail
2013 – Jonathan M. Katz, The Big Truck That Went By: How The World Came To Save Haiti and Left Behind a Disaster
2012 – Héctor Abad, Oblivion: A Memoir
2011 – Kathryn Sikkink, The Justice Cascade
2010 – Victoria Bruce and Karin Hayes, with Jorge Enrique Botero, Hostage Nation
2009 – Ambassador Heraldo Muñoz, The Dictator’s Shadow: Life Under Augusto Pinochet
2008 – Francisco Goldman, Who Killed the Bishop? The Art of Political Murder
Megan Lewis joined the Rubenstein staff in 2002 as a rare book cataloger. In 2009, she became the Technical Services Archivist for the Sallie Bingham Center for Women’s History and Culture.
Tell us about your academic background and interests.
My B.A. is in English, so I’m particularly interested in our literature collections. It’s fascinating to make connections between the materiality of what we collect with the published product. I’m also interested in popular culture. Show me your popular culture, and I’ll show you who you are. Since I started working at the Bingham Center, I’ve become interested in the ways we as archivists can serve various activist communities by documenting their work.
What led you to working in libraries? How did you know you wanted to be an archivist?
I was genetically destined to work in libraries, since my mom was a librarian and I loved to shadow her at work when I was a kid. After working at my college library as an undergrad, I was lucky to get my first job in special collections at the Library Company of Philadelphia. Once I started learning about rare books there, there was no turning back.
I never actually planned to become an archivist, but fell into it at Duke after working as a rare book cataloger. A position opened at the Bingham Center, and I applied for it. I’d first heard about the Bingham Center when its director visited my class in library school. She gave an inspiring talk about how the Bingham Center “saves women’s lives,” and as a lifelong feminist, I thought it would be a dream job to work there. I was right.
What are the main projects you work on at the Rubenstein and Bingham Center?
I process and catalog manuscript collections. That means that I arrange them in a coherent fashion and create collection guides, as well as a catalog record, so people can find what we have. I’ve worked almost exclusively with large modern collections, but lately I’ve also been cataloging small, older manuscripts from the Lisa Unger Baskin Collection. As a Bingham Center staff member, I also participate in events, outreach, and donor relations.
How do you describe what you do to people you meet at a party? To fellow librarians and library staff?
I tell laypeople that I’m a women’s history archivist. Usually, they say “cool!” and that’s it, but sometimes they want to know details.
To fellow library folks, I say that I’m a technical services archivist at the Rubenstein, because that gives them an idea of where I fit into Duke Libraries’ organizational structure.
What does an average day look like for you?
On an average day, I might check in with my library school intern and my undergraduate student assistant. I’m lucky to have an intern who also processes collections. My student assistant helps me rebox and folder incoming new materials, and creates boxlists that are part of the collection guide. Much of my job entails moving materials along so we don’t get backed up. Right now my shelves are almost full, which means that it’s time to send as many boxes as possible to our Library Service Center. I also meet weekly with my Bingham Center cohorts so we can discuss our work with each other.
What do you like best about your job? What excites you most?
I love that I get to help document women’s history. It’s a privilege to work with our donors, many of whom are tremendously accomplished women whose work has changed the world for the better in palpable ways.
I get excited when I see young women, who might not consider themselves feminists, use our collections and be able to connect their present-day struggles with the work done by activists who came before them.
What might people find surprising about your job?
It’s not always quiet, and it’s not without stress. When I tell people I work in a library, they often say, “Oh, that must be nice and quiet and calm.”
What is the most challenging aspect of your job?
Trying to keep up with new acquisitions and increase our processing capacity. Some donors like to send us things on a frequent basis, which has a mushroom effect. Sometimes I feel like the Sorcerer’s Apprentice trying to beat back the water.
Do you have a favorite piece or collection at The Rubenstein? Why?
Right now, I’d have to say the Lisa Unger Baskin Collection, which has been transformative for the Rubenstein. It’s an amazingly rich and deep collection based around the theme of working women. Each small manuscript collection I catalog is a mini history lesson.
Where can you be found when you’re not working?
Walking my dog and consuming culture in and around Durham.
What book is on your nightstand/in your carryall right now?
Leslie Feinberg’s Stone Butch Blues (1993). Leslie was a transgender activist ahead of her time, and was also the partner of writer/activist Minnie Bruce Pratt, whose papers are held by the Bingham Center.
One of the heaviest circulating collections in the John W. Hartman Center for Sales, Advertising & Marketing History is the Domestic Advertisements collection in the J. Walter Thompson Co. (JWT) advertising agency archives. The collection documents the print advertisements designed for magazines and newspapers for the agency’s clients in the United States. One of the most popular clients represented in the collection is the Ford Motor Company.
JWT and the Ford Motor Company have a long standing agency/client relationship, one still active today. The agency officially added Ford to its roster of clients in 1943 and launched the now iconic “There’s a Ford in Your Future,” campaign the following year. In the ensuing decades, JWT helped Ford launch many new automobile models including the Thunderbird, Mustang, Pinto, Taurus, Explorer, Ranger, and Escort. The agency crafted several well-known Ford campaigns including the first advertising “roadblock” announcing the launch of the Mustang in 1964; “Have You Driven a Ford Lately?”; the Falcon campaign incorporating Charles Schulz’s Peanuts characters; and “No Boundaries.”
Thanks to the work of the Duke University Libraries’ Technical Services, Conservation Department, Digital Production Center, and Enterprise Services, nearly 12,000 Ford Motor Co. advertisements documenting JWT’s seven decades of creative work for Ford Motor Company are now available to students, scholars, and gearheads in our new digital collection.
In addition to advertisements for cars, trucks, vans and SUVs, the collection also includes ads for the company’s farm implement division, Ford Farm, Ford Motorsports, taxi cabs, school buses, and police vehicles. Advertisements for the Ford line of genuine replacement parts, Motorcraft, Ford automotive services, promotional literature, outdoor advertising, and insertion schedules are also among the materials represented in the collection. All ads are keyword searchable and browsable by model, vehicle category, and multiple subjects and ad formats.
The materials in the Lisa Unger Baskin collection celebrate more than five centuries of women’s work. One of the highlights of describing and cataloging these collections is the remarkable talent that is often showcased by these women.
Helen Allingham, born near Derbyshire, England in 1848, studied at the Birmingham School of Design and the Royal Academy School in London. In fact, she was the niece of the first female student at the Royal Academy School, Laura Herford. Allingham began her career as an illustrator, but eventually became well known for her watercolors, usually of cottages. Her renderings often showed so much detail that they have been studied by architects interested in the construction of these buildings.
Following her studies, she supported her widowed mother with her work as an illustrator for publications like The Graphic. She was a founding staff member of the newspaper, and the only woman on staff. Her other work includes the original illustrations for Thomas Harding’s novel Far from the Madding Crowd.
She married William Allingham, an Irish poet and editor, in 1874. After their marriage, Helen shifted her career focus to watercolor painting. Her work was widely praised by the art community in London. She had paintings accepted at the Royal Academy Summer Exhibition, and was eventually the first woman granted full membership to the Royal Watercolour Society. After the family’s move to Surrey in the early 1880s, Allingham began painting the cottages for which she is best known.
The collection includes sketches and drawings made in graphite, watercolor, and pen and ink, dating from 1868-1916.
Subjects in the scrapbooks from the LUB collection are varied, and include English cottages and buildings, architectural features, sailboats and coastal scenes, figures, landscapes, and botanical items. Essentially, Allingham drew or painted anything that she came across during her travels, from a simple pile of rope to a vestry door. Many of the images are only about two inches wide.
Stop by and spend some time with these scrapbooks!
Contributed by Alice Poffinberger, Library Specialist.
When: Wednesday, November 30, 2016 Time: 3:00 – 5:00 p.m., reception to follow Where: Holsti-Anderson Family Assembly Room (room 153) of the Rubenstein Library
This semester, Global Health Professor Kearsley Stewart’s HIV/AIDS Narratives class is tackling a new project using Rubenstein Library collections. Working with poet and writer Kelley Swain, students are exploring the Maria de Bruyn Papers, a rich collection of global health materials related to de Bruyn’s work as a medical anthropologist globally addressing HIV/AIDS.
Students are delving into the de Bruyn papers as they work with Kelley Swain and learn more about the Humement project, based on the work of artist Tom Phillips, and apply this to their class. You can find details about their work in a recent DGHI newsletter. (A very important note: Original materials were not altered. Students spent an afternoon selecting original documents to scan and reproduce for their projects.)
In conjunction with the work of Professor Stewart’s class, the History of Medicine Collections is co-sponsoring an event with the Franklin Humanities Institute, the Health Humanities Lab, and the Trent Center for Bioethics, Humanities & the History of Medicine to recognize World AIDS Day. The event will be held on Wednesday, November 30, from 3:00 – 5:00 p.m. with a reception to follow, held in Room 153, the Holsti-Anderson Family Assembly Room of the Rubenstein Library. The event is free and open to the public.
Speakers will include Maria de Bruyn, Alicia Diggs of North Carolina AIDS Action Network (NCAAN), poet and writer Kelley Swain, and students from Professor Stewart’s HIV/AIDS Narratives class.
An exhibit in the Josiah Charles Trent History of Medicine Room will highlight a small sample of what can be found in the Maria de Bruyn papers. In addition, students in Professor Stewart’s class will be showcasing their work on the Student Wall in Perkins Library in December and January.
As one of the first female advertising executives in the country, Rena Bartos dramatically changed the way advertising envisioned women, both in the board room and in their marketing products.
While at JWT, Bartos created a pioneering concept in marketing called “The Moving Target,” which treated women as diverse consumers, rather than a monolithic group. She argued that in the 1970s, women’s attitudes and lifestyles were changing and accordingly so were their consumer habits. According to Bartos, the 1970s were different from previous decades because men and women increasingly purchased consumer goods together. She named that historical period, “the era of partnership,” highlighting the more egalitarian division of labor among men and women both at home and at the workplace and its impact on consumerism.
In order to understand the shifting desires of women consumers, Bartos took into account the influence of women’s careers on their consumer habits. Responding to inquiries about whether or not “working” and “non-working” women shared similar needs, she argued that in order to make a fair comparison between the two groups, one must take into account their life situations including whether or not they were married or if they had children. Defined by more than just their career paths, women’s consumer needs were complex and constantly shifting, indicative of Bartos’ Moving Target concept.
As pointed out in The Moving Target (1974), there was a growing trend in advertising “toward depicting the woman who is happily fulfilled in traditional areas–as wife and mother–and how, in addition, holds a job she likes.” The 1980 Spiegel advertisement above is indicative of that trend. The ad quotes a working mom: “I’ve successfully managed one aviation company, two children and three languages.” According to Bartos, the majority of advertisements, however, continued to depict women as either housewives or as anxious working women, “scurrying home from the office to take her house-wifely tasks anxiously in hand.” Her work, therefore, came at a crucial time in advertising, encouraging the industry to embrace the reality of a multi-dimensional American experience.
Bartos’ contributions to marketing and advertising stretched far beyond her time at JWT. Following her successes there, she created her own consulting firm, the Rena Bartos Company. In addition to her pioneering work as a consultant, she also served as the President of the Advertising Women of New York, was the first woman elected chair of the Advertising Research Foundation Board of Directors and was the first woman invited to be a member of the Copy Research Council. The Advertising Research Foundation honored her many contributions to the field by awarding her the Lifetime Achievement Great Mind Award in 2012 at the age of 94.
The Sallie Bingham Center for Women’s History and Culture recently acquired 47 copies of The Ladder (1956-1972), more than doubling our run for a total of 79 issues of the publication spanning the years 1957 to 1972. We are especially excited about this opportunity to expand our holdings of this ground-breaking publication sixty years after the first issue was released.
The Ladder was the first nationally distributed lesbian periodical in the United States. Preceded only by a local Los Angeles newsletter titled Vice Versa, The Ladder began in October 1956 as the small publication of the group Daughters of Bilitis (DOB). The DOB was founded in 1955 in San Francisco as a social group for lesbians who wanted to avoid public scrutiny and the violence of bars that were often the target of police brutality. As their numbers grew, DOB chapters formed in cities across the country, including New York City, Los Angeles, and Chicago. The DOB evolved into a highly influential lesbian activist organization providing a “feminine viewpoint,” educating women about “female homosexuality and positive self-image.” The DOB worked closely with groups that were primarily focused on gay men, such as the Mattachine Society and ONE, Inc.
Partners Phyllis Lyon and Del Martin, the co-founders of DOB, both had educational backgrounds in journalism and worked as reporters. Lyon decided to publish The Ladder as a way to advertise the group—since they were forbidden from doing so in newspapers—as well as to spread awareness about social issues affecting the wider lesbian community. The mission statement of the DOB was printed inside every cover of the magazine:
According to some sources, the magazine was titled “The Ladder” to symbolize a way to escape the “well of loneliness,” a phrase popularized by Radclyffe Hall’s influential novel of the same name. The first issues featured a hand-drawn cover with two people standing beneath a ladder ascending into the clouds. There were only 175 original copies made of this issue, which were given to friends and mailed to professional women in the San Francisco telephone book and around the country. By 1957, the second year of publication, there were hundreds of subscribers on the mailing list, and the magazine was available on select newsstands in major cities. By the publication of its last issue in 1972, it had a subscription of over 4,000 worldwide. It is difficult to estimate total readership, however, because the issues were frequently shared and read aloud at gatherings.
Early content included information from DOB meetings, “Lesbiana” literature reviews, prose and poetry, social experiments, etiquette advice, community events, and reader responses. The editors avoided including any overtly sexual content, but quickly began rallying around political issues and publishing news about the Homophile movement.
The Ladder was published monthly from 1956-1970 and bi-monthly from 1971-72. Over that time span, the magazine underwent drastic changes. The first major transformations began after Barbara Gittings, DOB New York chapter president, became editor in 1963. Gittings added the subtitle, “A Lesbian Review” to the cover in 1964, signifying the word “lesbian” as something that was no longer unspeakable. She changed the magazine’s size and publication quality, increasing issues from 12-15 pages to 27 and moving from a mimeographed copy to professionally printed pages. Kay Tobin Lahusen, a photojournalist who was Gittings’ partner and assistant editor, began using photographs of lesbians, rather than the illustrations typical of past issues. Regardless of the changes in its appearance, The Ladder was issued in a brown paper covering for the duration of its existence.
The last issue was published in September, 1972. In 1975, Arno Press released a nine-volume compilation of The Ladder in hardback as part of their series “Lesbians and Gay Men in Society, History, and Literature.” The Ladder was a lifeline for those women who read it, providing one of the first formal spaces for lesbians to come together in dialogue and artistic expression. Today, it stands as an important artifact of 20th century lesbian and feminist movements and a valuable resource for scholarship.
Post contributed by Valerie Szwaya, intern for the Sallie Bingham Center for Women’s History and Culture.
Date: Tuesday, November 15th Time: 6:15 PM Location: Holsti-Anderson Family Assembly Room (room 153) of the Rubenstein Library
Join the Hartman Center in celebrating its 25th Anniversary with its second event in the anniversary lecture series focusing on Women in Advertising. Helayne Spivak, Director of the Brandcenter at Virginia Commonwealth University, will speak about the status, achievements, and challenges women face in the advertising industry today as well as reflect on her own career and women mentors she has had.
Across the hall in the Mary Duke Biddle Rare Book Room, the Hartman Center will unveil its new exhibit, “Agencies Prefer Men!”: The Women of Madison Avenue. This exhibit uses material from the Hartman Center’s collection to share the long and sometimes hidden history of women in advertising, tracing the career opportunities open to women as they progress from clerical staff to copywriting, art and market research and on to the highest positions in ad agencies as creative directors and CEOs. The exhibit will run through March 10, 2017.
Light refreshments will be served.
Dispatches from the David M. Rubenstein Rare Book and Manuscript Library at Duke University