ROAD 2.0

Outdoor Advertising on the Web

Thanks to a $60,000 Digitizing Historic Records grant from the National Historic Publications and Records Commission, the Libraries’ Hartman Center for Sales, Advertising and Marketing History and the Digital Production Center are collaborating to scan approximately 24,000 outdoor advertising images that document American history and consumer culture from the 1920s to the 1990s.

ROAD 2.0, as the project has been titled, complements ROAD, the Resource of Outdoor Advertising Descriptions, a Hartman Center database that provides access to over 70,000 descriptions of images of outdoor advertising. The materials described in ROAD are drawn from four collections in the holdings of the Rare Book, Manuscript, and Special Collections Library.