AdViews, our collection of nearly 9,000 digitized vintage television commercials, is now available via the Internet Archive.  The videos had previously been accessible only through iTunes U.

Since we launched the first batch from the collection back in July 2009, the commercials have amassed over 2.5 million downloads and 700,000 previews [...]

Continue Reading

Duke University Markets and Management Professor George Grody used vintage commercials in the AdViews collection in his Fall 2009 course, “Marketing Across Borders.” In this video, five students from the course discuss their experiences using AdViews in their class.

In addition to to the Marketing Across Borders feature, we’ve also published our fourth and final [...]

Continue Reading

The Digital Collections team has been watching a lot of commercials lately.  In fact, in building the AdViews Collection, we’ve digitized, reviewed, described, and published close to 10,000 vintage television commercials dating from the 1950s to the 1980s.  Over the last year, we’ve learned some valuable lessons from our work on AdViews.  For [...]

Continue Reading

I’m excited to announce that we’ve launched 3,000 new commercials in the AdViews digital collection on iTunes U.
http://library.duke.edu/digitalcollections/adviews/

This includes over 50 new products and brands, such as the American Association of Railroads, Burma Shave, Bounce, Eastern Airlines, Folgers, Glade, Pepto-Bismol, Prell, Sanka, and Zest. We’ve also added many new [...]

Continue Reading

The Duke Digital Collections team is excited to announce our newest project: AdViews, a digital archive of vintage television commercials. Our first batch of commercials went live in iTunes U last night (July 20, 2009), and we’ll continue to add thousands of historic commercials to the collection through the rest of 2009. [...]

Continue Reading