A few weeks ago, archivists, engineers, students and vendors from across the globe arrived in the historic city of Savannah, GA for AMIA 2014. The annual conference for The Association of Moving Image Archivists is a gathering of professionals who deal with the challenge of preserving motion picture film and videotape content for future generations. Since today is Halloween, I must also point out that Savannah is a really funky city that is haunted! The downtown area is filled with weeping willow trees, well-preserved 19th century architecture and creepy cemeteries dating back to the U.S. Civil and Revolutionary wars. Savannah is almost as scary as a library budget meeting.
Since many different cultural heritage institutions are digitizing their collections for preservation and online access, it’s beneficial to develop universal file standards and best practices. For example, organizations like NARA and FADGI have contributed to the universal adoption of the 8-bit uncompressed TIFF file format for (non-transmissive) still image preservation. Likewise, for audio digitization, 24-bit uncompressed WAV has been universally adopted as the preservation standard. In other words, when it comes to still image and audio digitization, everyone is driving down the same highway. However, at AMIA 2014, it was apparent there are still many different roads being taken in regards to moving image preservation, with some potential traffic jams ahead. Are you frightened yet? You should be!
Up until now, two file formats have been competing for dominance for moving image preservation: 10-bit uncompressed (.mov or .avi wrapper) vs. Motion JPEG2000 (MXF wrapper). The disadvantage of uncompressed has always been its enormous file size. Motion JPEG2000 incorporates lossless compression, which can reduce file sizes by 50%, but it’s expensive to implement, and has limited interoperability with most video software and players. At AMIA 2014, some were championing the use of a newer format, FFV1, a lossless codec that has compression ratios similar to JPEG2000, but is open source, and thus more widely adoptable. It is part of the FFmpeg software project. Adoption of FFV1 is growing, but many institutions are still heavily invested in 10-bit uncompressed or Motion JPEG2000. Which format will become the preservation standard, and which will become ghosts that haunt us forever?!?
Another emerging need is for content management systems that can store and provide public access to digitized video. The Hydra repository solution is being adopted by many institutions for managing preservation video files. In conjunction with Hydra, many are also adopting Avalon to provide public access for online viewing of video content. Like FFmpeg, both Hydra and Avalon are open source, which is part of their appeal. Others are building their own systems, catered specifically to their own needs, like The Museum of Modern Art. There are also competing metadata standards. For example, PBCore has been adopted by many public television stations, but is generally disliked by libraries. In fact, they find it really creepy!
Finally, there is the thorny issue of copyright. Once file formats are chosen and delivery systems are in place, methods must be implemented to control access by only those intended, to protect copyright and hinder piracy. The Avalon Media System enables rights and access control to video content via guest passwords. The Library of Congress works around some of these these issues another way, by setting up remote viewing rooms in Washington, DC, which are connected via fiber-optic cable to their Audio-Visual Conservation Center in Culpeper, Va. Others, with more limited budgets, like Dino Everett at USC Cinematic Arts, watermark their video, upload it to sites like Vimeo, and implement temporary password protection, canceling the passwords manually after a few weeks. I mean, is there anything more frightening than a copyright lawsuit? Happy Halloween!
It was September 6, 2011 (thanks Exif metadata!) and I thought I had found one–a T206 Honus Wagner card, the “Holy Grail” of baseball cards. I was in the bowels of the Rubenstein Library stacks skimming through several boxes of a large collection of trading cards that form part of the W. Duke, Sons & Co. adverting materials collection when I noticed a small envelope labeled “Piedmont.” For some reason, I remembered that the Honus Wagner card was issued as part of a larger set of cards advertising the Piedmont brand of cigarettes in 1909. Yeah, I got pretty excited.
I carefully opened the envelope, removed a small stack of cards, and laid them out side by side, but, sadly, there was no Honus Wagner to be found. A bit deflated, I took a quick snapshot of some of the cards with my phone, put them back in the envelope, and went about my day. A few days later, I noticed the photo again in my camera roll and, after a bit of research, confirmed that these cards were indeed part of the same T206 set as the famed Honus Wagner card but not nearly as rare.
Fast forward three years and we’re now in the midst of a project to digitize, describe, and publish almost the entirety of the W. Duke, Sons & Co. collection including the handful of T206 series cards I found. The scanning is complete (thanks DPC!) and we’re now in the process of developing guidelines for describing the digitized cards. Over the last few days, I’ve learned quite a bit about the history of cigarette cards, the Duke family’s role in producing them, and the various resources available for identifying them.
Brief History of Cigarette Cards
- Beginning in the 1870s, cigarette manufacturers like Allen and Ginter and Goodwin & Co. began the practice of inserting a trade card into cigarette packages as a stiffener. These cards were usually issued in sets of between 25 and 100 to encourage repeat purchases and to promote brand loyalty.
- In the late 1880s, the W. Duke, Sons, & Co. (founded by Washington Duke in 1881), began inserting cards into Duke brand cigarette packages. The earliest Duke-issued cards covered a wide array of subject matter with series titled Actors and Actresses, Fishers and Fish, Jokes, Ocean and River Steamers, and even Scenes of Perilous Occupations.
- In 1890, the W. Duke & Sons Co., headed by James B. Duke (founder of Duke University), merged with several other cigarette manufacturers to form the American Tobacco Company.
- In 1909, the American Tobacco Company (ATC) first began inserting baseball cards into their cigarettes packages with the introduction of the now famous T206 “White Border” set, which included a Honus Wagner card that, in 2007, sold for a record $2.8 million.
Identifying Cigarette Cards
- The T206 designation assigned to the ATC’s “white border” set was not assigned by the company itself, but by Jefferson R. Burdick in his 1953 publication The American Card Catalog (ACC), the first comprehensive catalog of trade cards ever published.
- In the ACC, Burdick devised a numbering scheme for tobacco cards based on manufacturer and time period, with the two primary designations being the N-series (19th century tobacco cards) and the T-series (20th century tobacco cards). Burdick’s numbering scheme is still used by collectors today.
- Burdick was also a prolific card collector and his personal collection of roughly 300,000 trade cards now resides at the Metropolitan Museum of Art in New York.
Preview of the W. Duke, Sons & Co. Digital Collection [coming soon]
- When published, the W. Duke, Sons & Co. digital collection will feature approximately 2000 individual cigarette cards from the late 19th and early 20th centuries as well as two large scrapbooks that contain several hundred additional cards.
- The collection will also include images of other tobacco advertising ephemera such as pins, buttons, tobacco tags, and even examples of early cigarette packs.
- Researchers will be able to search and browse the digitized cards and ephemera by manufacturer, cigarette brand, and the subjects they depict.
- In the meantime, researchers are welcome to visit the Rubenstein Library in person to view the originals in our reading room.
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